Gaming
The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.
Back on course
The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.
The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.
Billions of players
Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.
“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.
One hobby, different habits
GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.
Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.
Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.
“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.
Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.
Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.
Entering the mobile market
Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.
“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.
“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.
The post The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example appeared first on European Gaming Industry News.
Amusnet
Amusnet Adds Wet and Wild Fun to Crash Gaming with Hippo Splash
Amusnet is poised to elevate the thrill in the crash game segment with the imminent launch of Hippo Splash – a lively, quick-paced game that merges fun narratives with exhilarating gameplay and a verifiably fair algorithm.
At the core of Hippo Splash is a memorable image: a playful hippo gingerly balancing on a log in the center of a lake. Every action heightens the suspense, every moment raises the stakes… until a single mistake causes the hippo to plunge into the water. That’s the moment players anticipate – and the secret to transforming clever timing into substantial victories.
Created with player enthusiasm as a priority, Hippo Splash allows gamers complete control over their tactics. They have the option to cash out early at 50% for a more secure strategy or remain in the game longer to pursue higher multipliers before the eventual drop. Each round is fast, easy to grasp, and filled with tension, allowing for immediate participation while maintaining high adrenaline.
With its colorful theme, engaging mechanics, and modern crash gameplay, Hippo Splash is poised to appeal to both seasoned crash game fans and newcomers looking for something fun, fast, and rewarding.
Get ready to watch the log, track the multiplier, and decide the perfect moment to cash out – because in Hippo Splash, every step counts, and every splash could send winnings soaring.
Gamble
Play the game and multiply your winnings through the Gambling feature!
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000.
Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Adds Wet and Wild Fun to Crash Gaming with Hippo Splash appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
155.io
155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour
155.io, the live content studio transforming real-world games, has launched CCTV.Game, an innovative genre created entirely from live CCTV footage collected worldwide. The category debuts with its inaugural title, Rush Hour. The live game operates around the clock to convert real-life traffic into immediate viewing and wagering entertainment.
The CCTV Game signifies a new path for 155.io, broadening its chaos-oriented philosophy into completely live, real-world settings. Created using numerous live CCTV feeds from around the globe, the game transforms everyday activities into quick, engaging, and immediately bettable entertainment.
Running nonstop, Rush Hour enables players to wager on straightforward, distinct results during rounds lasting under a minute – such as the number of cars that cross a junction or the quantity that turns left or right within a specified timeframe. Each round is dynamic, spontaneous, and influenced by the organic rhythms of the world, instead of standard RNG methods.
Rush Hour’s live recordings feature diverse locations such as Sydney, Swindon, Arizona, and Taipei, as well as landmarks like Patong Beach in Thailand and Abbey Road in London. From everyday crossroads to landmark locations, the entire world transforms into the game board. Crafted for mobile devices, Rush Hour is immediately comprehensible and genuinely engaging, providing a much-needed option to conventional casino formats. CCTV Game embodies 155.io’s fundamental philosophy: chaotic reality, straightforward games, and entertainment designed primarily for mobile.
The launch enhances 155.io’s attraction to the upcoming player generation, merging live-stream culture with instant betting features.
CCTV Game and Rush Hour can now be accessed via Hub88 or through direct integration.
Sam Jones, Founder & CEO of 155.io, commented: “Rush Hour is the first expression of our CCTV Game genre – think Big Brother blended with Polymarket. It’s completely live, and the world is now our studio. CCTV.game takes real-world chaos and turns it into something instantly playable and genuinely entertaining – this is content the next generation will queue up to try.”
He added: “Once you realise the entire world can be a live game feed, there are no boundaries. Live traffic content is just the start – from live wildlife to iconic sporting locations – we’re only just setting off on our journey of what real-world chaos entertainment can be.”
The post 155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Chicken X & Friends
Million Games Launches Chicken X & Friends Today Following Strong ICE Reception
Million Games announces today the official launch of Chicken X & Friends, its real-time multiplayer crash game and the highly anticipated sequel to the award-nominated hit Chicken X.
Following a successful showcase at ICE 2026, where the game attracted strong interest and positive feedback from operators, partners, and industry professionals, Chicken X & Friends is now live and available to play.
Set across a chaotic multi-lane highway, Chicken X & Friends brings Jack Chicken back into action—this time in a shared, unlimited multiplayer environment. Unlike traditional crash games, gameplay never pauses. There are no waiting rounds or session start times. Players can jump in instantly and start playing at any moment.
Multiplayer Crash Gameplay, Evolved
Chicken X & Friends introduces unlimited, real-time multiplayer gameplay to the crash genre. Players are visible live on screen as they navigate traffic lanes, build multipliers, and decide when to cash out before the crash.
“This launch marks an important step for us,” said Thomas Nimstad, CEO of Million Games. “Chicken X & Friends builds on everything players loved about the original, but adds a social layer that fundamentally changes how crash games feel. Seeing other players make decisions in real time adds tension, strategy, and excitement—and that was very clear from the feedback we received at ICE.”
Player Choice, Progression, and Personalisation
Gameplay takes place across multiple traffic lanes, each offering a distinct risk-and-reward profile. Slower lanes provide steadier multiplier growth with lighter traffic, while faster lanes increase volatility with denser traffic and quicker multiplier escalation.
Players actively choose how and where to play—staying safe, pushing into danger, or switching lanes as conditions change. Safe zones offer a brief pause from traffic, but staying too long triggers an automatic cash-out, ensuring the pace remains high and the pressure stays on.
As players progress, they unlock levels and cosmetic customisations, including different skins and hats for Jack Chicken. These visual rewards allow players to stand out on the road and showcase their experience and performance without affecting gameplay balance.
Movement is fast and intuitive, controlled through taps or directional inputs, allowing players to react instantly as traffic patterns evolve.
Social, Competitive, and Always On
In public playgrounds, up to ten players appear live on screen. Each player is represented by Jack Chicken, while competitors appear as pigeons, creating instant visual awareness of who is still in the race. The leading player is highlighted with a unique “king” skin and a visible live multiplier.
Live leaderboards track top performances over the past hour and 24 hours, encouraging repeat play and competition. Players can also choose to play solo or create private rooms with friends, offering flexibility without compromising the core gameplay experience.
Now Live and Available
Chicken X & Friends is launching today and can be played now on the Million Games website. Operators and partners interested in integrating the game or learning more about distribution opportunities are encouraged to get in touch with the Million Games team.
“This game represents something genuinely new for our industry,” added Thomas Nimstad. “We’re pushing beyond familiar formats to create experiences that players haven’t seen before. Unlimited gameplay, visible multiplayer tension, and shared decision-making open up a new direction for crash games—and that’s exactly the kind of innovation we want Million Games to be known for.”
The post Million Games Launches Chicken X & Friends Today Following Strong ICE Reception appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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