The Jacksonville Jaguars and Hard Rock Digital announced a partnership to make Hard Rock Bet the official sportsbook of the Jaguars. The 2024 season will mark the first season kickoff with legal sports betting in Florida, and as Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and experiences for its players and Jaguars fans in Northeast Florida and beyond.

“We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences. Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories,” said Scott Massey, Jaguars senior vice president of corporate partnerships.

The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet players will receive backstage pass experiences at EverBank Stadium and exclusive VIP access to Jaguars off-site events. Hard Rock Games will also help entertain Jags fans on the team’s official Jaguars app, where free-to-play games will be linked via the Hard Rock Neverland Casino social gaming platform.

“Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app. We’re proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy.

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The Florida Panthers announced that the club has agreed to a multi-year partnership with Hard Rock Digital to engage fans on its Hard Rock Bet sports betting platform and in-person at Amerant Bank Arena. This marks the first partnership in this category for the Panthers.

“We are thrilled to enter into an exciting new partnership with Hard Rock Bet,” said Florida Panthers Chief Revenue Officer Shawn Thornton. “Through this partnership, we will increase fan engagement and excitement around the game of hockey in South Florida and beyond by adding an entirely new element to the game.”

The partnership will officially begin at tonight’s game against the Ottawa Senators with on-site activations, digitally enhanced dasher boards, marquee signage, and digital branding. Starting with the 2024-25 season, additional enhancements will be unveiled to further engage fans on-site and online.

“We’re excited to join Panthers Territory and partner with the club to bring hockey fans closer to the action,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy. “With thousands of bets available on sports from around the world and live streaming of NHL games nightly on the Hard Rock Bet app, we’re thrilled to entertain hockey fans like no one else can.”

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Hard Rock Bet is Florida’s only legal sportsbook and has thousands of ways to engage with hockey action – including pre-game and live wagering, plus Same Game Parlays – and over 20 other sports from around the world. The Hard Rock Bet app is available for download in the App Store and Play Store, and a web sportsbook experience can be accessed at HardRock.bet. As a sign-up bonus, new online players will receive up to $100 back in Bonus Bets if their first bet doesn’t win. In-person sports betting is also available at Seminole Hard Rock Casinos and Seminole Casinos in Florida.

Slotmill’s is now live on Hard Rock Bet in New Jersey. The distribution is made via Slotmill’s partnership with Pariplay Ignite, which will allow for the rollout in New Jersey and any future Hard Rock Bet iCasino markets over a multi-year period.

Andreas Ternström, Director at Slotmill said; “Hard Rock is an entertainment giant and being selected as one of its trusted suppliers of online slot games feels fantastic. Expanding our presence in USA is super exciting and Hard Rock Bet is a very important partner for us in this quest.”