ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.

A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.

This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.

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“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”

Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”

Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club’s official sleeve partner for the men’s first team.

Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.

Having recently announced our home and away kits for the 2025/26 campaign, Parimatch are excited to add their brand to the club’s shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.

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As well as on the club’s first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and club’s media backdrop.

Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatch’s channels.

Sergey Portnov, CEO of Parimatch spoke about showing commitment to club’s who are looking to shape the future of football.

He said: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”

Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”

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P&S’s legendary game portfolio is available now at luckia.es and luckia.mx

Innovative game studio Peter & Sons has finalized a pivotal new content partnership with Luckia, one of Spain’s leading entertainment and gaming groups. Luckia has now rolled out Peter & Sons weird and wonderful portfolio of slots titles to players in Spain and Mexico at luckia.es and luckia.mx, with additional markets on the horizon.

Games include smash hits like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as new titles like the post-apocalyptic fishing game ‘Muddy Waters’, the spookily off-kilter ‘Ghostfather – Awakened’ and ‘Boom Farm’, a game about agricultural explosions.

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The award-winning Barcelona-based studio has been wowing the industry with a succession of games boasting groundbreaking artwork, imaginative storytelling, whacky ideas and innovative gameplay – often laced with a healthy dose of signature dark humour.

Founded in the 1970s and headquartered in La Coruña, Luckia is a global gaming powerhouse. Luckia offers a strong digital platform in key regions including Spain, Portugal, Latin America, Croatia and Cameroon.

With over 2,500 employees, Luckia is renowned for its commitment to responsible gaming and player satisfaction.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’re thrilled to partner with such an established and forward-thinking group as Luckia. Their extensive reach, local expertise and shared values around quality and responsible gaming make this a perfect fit. We look forward to growing together across more regulated markets.”

Eloy Fernandez Head of Product at Luckia said: “Peter & Sons creates games like no one else in this industry and they will bring fresh energy and world-class creativity to our portfolio. We’re excited to introduce their games to our players and are confident this partnership will drive engagement and deliver a premium gaming experience to our players.”

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