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Nearly Six out of 10 Consumers Betting $500 or More Per Month Online Are Millennials

The gambling industry has experienced explosive growth over the past six years, bringing sportsbooks and casinos into mainstream U.S. culture. As those online and land-based betting options become ubiquitous, it is increasingly important for operators to sort out the high-value from the high-risk bettors.
Millennials continue to drive the highest levels of participation across gaming channels. They account for 57% of high-value online bettors, those spending $500 or more per month. And while high-value bettors are disproportionately high-income earners with the best credit scores however, they are also more likely to be delinquent for paying bills, loans and child support.
These and several other insights about consumersā engagement in betting were garnered from an online survey of 3,000 adults in late April to early May 2024, and reported in the latest TransUnion (NYSE: TRU) U.S. Betting Report.
āAs weāve found in prior reports, the majority of betting consumers can afford this form of entertainment,ā said Declan Raines, head of TransUnionās gaming business. āIn fact, having a significant bump in income was the primary correlating factor to whether consumers bet, regardless of income level. This suggests most consumers only wager what they can well afford to lose.ā
Differences between online and land-based bettors
Consumers who bet online and in land-based casinos appear to have a financial advantage, compared to non-bettors. For example, 20% of online bettors and 18% of land-based bettors indicated their incomes increased a lot within the past three monthsācompared to just 4% of non-bettors. Similarly, 55% of online bettors and 58% of land-based bettors have good or excellent credit scores, while only 50% of non-bettors said the same.
While income and credit scores were higher among bettors, patterns indicating poor financial management also emerged for this cohort. This was more pronounced among high-value bettors.
Heightened scrutiny ahead
As the market matures, operators can anticipate increased scrutiny from media, with questions focused on the perceived social drawbacks of widespread betting. Other gaming markets such as the UK and Australia have experienced similar cycles leading to increased regulatory requirements around responsible gaming.
In fact, US state regulators are already evaluating how best to improve consumer protections, while striking the difficult balance between state tax revenues and the risk of pushing consumers to unregulated and offshore providers.
Operators may likely face increased requirements to assess responsible gaming risk for their customers. To do this, additional data sources that provide insights into consumer financial health will need to be considered to ensure proactive identification.
āOperators are keenly aware of the need to balance commercial performance with player protections,ā said Raines. āThe crucial next step will be to demonstrate proactive measures that protect consumers to regulators and consumer advocates. This can be achieved by leveraging their vast first party data, combined with consumer insights, which together can help them proactively identify high risk players without introducing unnecessary friction to the majority of consumers who play within their means.ā
Latest News
Ariva Serviced Residences Unveils Exclusive Offer Ahead of 2025 World Series of Poker

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In honor of the upcoming 56th annual World Series of Poker, Ariva Serviced Residences, the official luxury apartments of the Las Vegas Raiders and Las Vegas Aces, has unveiled an exclusive offer to those looking for an extended stay of 31 days or more.
Conveniently located just minutes from the action on South Las Vegas Boulevard, Ariva Serviced Residences is offering guests 10% off their stay from today through July 16. In addition, guests who sign up during this time frame will receive a $200 UberEats gift card to fuel guests between hands.
The luxurious selection of premium serviced residences come equipped with extensive, full-service amenities that create an exclusive atmosphere for guests. Each residence comes fully furnished, with luxurious amenities such as Frette linen, Matouk terry, Grown Alchemist bath products, Smart TVs, Nespresso machines, high-end appliances, refrigerators stocked with the basics and weekly housekeeping services. Residences range in size from one, two and three-bedroom serviced apartments to lavish, multi-bedroom penthouses.
āWe are excited to present this special offer to attendees of the 56th annual World Series of Poker. Ariva Serviced Residences provides a restful, upscale retreat just minutes from the excitement of the tournament, making it perfect for players, fans and executives visiting for the event,ā said Sylvia Wong, director of WTI, Inc., the owner of Ariva Serviced Residences.
Ariva Serviced Residences also offers access into all amenities on the property that includes a 24-hour business center, a newly-opened Sky Deck and Sky Lounge with surrounding views of the mountains, a pet park, a state-of-the-art fitness center, a Zen garden, four resort-style pools (three of which are heated), two spas and so much more.
To reserve an upscale residence at Ariva for this yearās annual poker event, call or text 702-820-1266 or email [email protected].
For more information on this offer, please visit arivaservicedresidences.com/offers.
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The post Ariva Serviced Residences Unveils Exclusive Offer Ahead of 2025 World Series of Poker appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Equiom appoints Vicky Stables as Managing Director of Jersey office

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Equiom is pleased to announce the promotion of Vicky Stables to the role of Managing Director of its Jersey office, marking a significant milestone in the Groupās ongoing growth and leadership evolution.ā
Vicky joined Equiom in April 2024 as Head of Private Wealth and Family Office ā Jersey, bringing over 25 years of fiduciary experience. In this role, she has built strong relationships across the team and developed a deep understanding of the firmās operations, values, and clients. Her appointment reflects Equiomās commitment to recognising internal talent and promoting from within.ā
In her new role as Managing Director, Vicky will lead the Jersey office, which offers a broad range of services including Corporate Services, Private Wealth, Family Office, and Employee Retirement and Reward Services. Her extensive experience in managing relationships with high net worth and ultra high net worth clients, particularly in Asia and the Far and Middle East, positions her well to guide the office through its next phase of growth.
Vicky is an Associate of the Corporate Governance Institute, a Chartered Manager of the Chartered Management Institute, and holds certificates in Islamic Finance and Offshore Administration. She has been recognised as a Citywealth IFC Powerwoman and Future Leader, highlighting her significant contributions to the industry.ā
āI am proud to take on the role of Managing Director for Equiomās Jersey office,ā said Vicky Stables. āOver the past year, Iāve had the privilege of working with a talented team and engaging with our valued clients. I look forward to leading our Jersey office as we continue to expand our services and uphold the high standards that Equiom is known for.āā
Jon Jennings, CEO of Equiom Group, commented: āVickyās promotion is a testament to her leadership and the depth of experience she brings to our organisation. Her appointment aligns with our strategic focus on growth and our commitment to nurturing talent from within. I am confident that under Vickyās leadership, our Jersey office will continue to thrive and deliver exceptional service to our clients.āā
This appointment follows a series of strategic senior hires in Jersey, including the addition of Mark Lindsay as Head of Employee Retirement & Reward Services and Natalie McGinness as Director within the same team, as well as Sarah Cobden as Head of Corporate Services ā Jersey and Vanessa Blanchet as Executive Director, Corporate Services ā Jersey. These appointments underline Equiomās commitment to strengthening its leadership team and expanding its service offerings in key areas.
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The post Equiom appoints Vicky Stables as Managing Director of Jersey office appeared first on Gaming and Gambling Industry in the Americas.
Andrew Panza
SCCG Announces Partnership with FLI Golf

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SCCG Management, a global leader in advisory services for the gaming and sports industries, has announced a strategic partnership with FLI Golf, the groundbreaking professional disc golf league redefining the sport for a new generation of fans, athletes, and bettors.
FLI Golf has quickly established itself as the most innovative and dynamic force in disc golf. By transforming traditional gameplay into a high-energy, broadcast-ready formatāwith structured halves, halftime analysis, and thrilling par-3 coursesāthe league has created a product that captivates spectators and resonates with modern sports culture. With a global roster of elite talent from the US, Estonia, Finland, and Laos, FLI Golf delivers competitive intensity, record-breaking prize pools, and a clear vision for what disc golf can become on the world stage.
The league currently owns all its teams and boasts the most talented athlete lineup in the sport. With events hosted at premier venues across the country and a rapidly growing fan base, FLI Golf is poised to franchise the league and scale globally. At the heart of its future expansion is a robust database of player statisticsādesigned not only to drive fan engagement but also to power highly accurate, competitive betting lines that elevate the sportās betting potential.
To support this next phase of growth, SCCG Management will provide full-spectrum advisory services, including business development, capital raising, and the sourcing of strategic sponsors and brand partnerships across the US. SCCG will also lead efforts to activate sports wagering around the league, facilitating introductions to leading technology providers and sportsbook operators while guiding regulatory readiness.
One of the most exciting elements of this partnership is SCCGās work to integrate FLI Golf into the Tribal gaming ecosystem. With decades of deep relationships in Tribal markets and across brick-and-mortar casino properties, SCCG will work to bring live FLI Golf experiences to casinos across the USāunlocking a powerful new category of in-person entertainment and sports betting activation.
āWe couldnāt be more excited to welcome SCCG as our strategic partner. Their deep expertise in sports and gaming, along with their global network of partners and investors, gives FGL the backing it needs to change the game for professional disc golf and bring a bold new vision to life,ā said Andrew Panza, CEO and Tour Director of the FLI Golf League.
āFLI Golf has created something truly specialāa disruptive, fan-first league thatās built for the modern sports landscape. We see massive potential in their model, not only as a sport, but as an entertainment platform that aligns perfectly with the future of wagering, data, and tribal casino partnerships. This is just the beginning,ā said Stephen Crystal, Founder and CEO of SCCG Management.
The post SCCG Announces Partnership with FLI Golf appeared first on Gaming and Gambling Industry in the Americas.
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