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European Gaming Congress 2024

Latin America

Salsa primed to showcase localised LatAm solutions at Perú Gaming Show

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Salsa Technology is pleased to announce that it will be exhibiting at the pivotal Peru Gaming Show (PGS) 2024, which is being held at the Centro de Exposiciones Jockey, Lima, Peru, between June 12 – 13, 2024.

Visitors will be able to experience Salsa’s localised solutions at Stand #51, where the star team is on hand to answer questions around the offerings tailored specifically for the Latin American market.

There will also be ample opportunity to explore the enhancements made to the platform that are driving success and innovation in Peru and Brazil, among other regions.

Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “We are very excited about exhibiting at PGS this year. Our main focus is on regulated markets, and following its recent regulation, Peru is a market with huge potential. At Salsa Technology, we offer 360 solutions ranging from PAM, content aggregators, and custom developments. As a global-Latin American company, we are able to provide services that allow our clients’ operations to truly grow and stand out from the competition”

Macheri will be spearheading the team in Peru and will be aided by Diego Mourglia, Chief Technology Officer, Eliane Nunes, Head of Marketing & Sales, and Diego Amarillo, Legal Manager.

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Altenar

Altenar releases new Ganagol tool as key differentiator for LatAm markets

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Altenar, the leading sportsbook and iGaming software supplier, has upgraded its compelling betting tools offering with the introduction of a new Ganagol game.

The latest addition to Altenar’s software is an alternative form of sports betting which boosts engagement and brand loyalty for operators. Rather than betting on individual events, Ganagol allows players to pay an entry fee for the chance to predict the outcome of a series of events for prizes.

By using the new tool, which is also known as Toto in some parts of the world, players can predict the result of a series of football fixtures, with a clean sweep of correct outcomes winning a large prize, while a specific number of results lands them smaller rewards.

Altenar’s operator partners will also be able to choose the format of the game, including match results or correct scores, to meet their needs, as well as customising the payout structure to allow for weekly prizes or rollover jackpots.

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A percentage of the entry fee can be added to the category payments, meaning the prize pot increases in line with the number of participants, adding a sense of anticipation as the potential winnings rise. To add further interest, players can also predict the range of goals scored in the same set of fixtures.

This new release serves as a significant differentiator for operators with an eye on global expansion, with the product particularly popular in LatAm.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “This is an uplift of a product that has had great adoption in LatAm.

“The new functionalities give our operators more options to increase user engagement, retention and acquisition. We believe that it is by far the most sophisticated tool of its kind across the industry.”

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Evoplay

Winpot.mx adds Evoplay to well-stocked game lobby

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Winpot.mx, the go-to destination for online casino players in Mexico, continues to strengthen its offering to players with the integration of content provider Evoplay.

Under the deal, Winpot.mx has added Evoplay’s full suite of video slots, classic slots, jackpot slots, table games and instant win titles to its packed game lobby.

This includes chart-topping titles such as Penalty Shoot-out, Hot Triple Sevens, Fruit Super Nova, as well as the studio’s future releases.

Evoplay has become a must-have game provider for operators, earning a reputation for visually striking slots that deliver innovative gaming experience to players.

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The integration strengthens Winpot’s position in the thriving Mexican market where it has built a large and loyal online player base driven in part by its content offering, which now includes Evoplay.

Winpot combines this with generous bonuses and promotions, a great selection of payment options and quick withdrawals, a loyalty scheme and dedicated customer support.

It even has the Winpot Angles, a team of feisty heroes who have become the face of the brand.

The Angles are highly trained members of the team who have been walking the gaming floor of Winpot’s retail casinos, answering questions and raising awareness for the online casino.

Tsvetan Dzhurov, Commercial Manager at Winpot.mx, said: “Evoplay is responsible for some of the most thrilling slot games in the market right now and I couldn’t be happier to have added its content to our online casino game lobby.

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“Evoplay has cracked the code when it comes to combining great themes, bold design and compelling gameplay, with each of its titles promising to excite and entertain players.

“That this integration also includes instant wins, table games and jackpot titles makes it all the more important as it really elevates our offering to players and further strengthens our position as the go-to online casino for players in Mexico.”

Ihor Zarechnyi, CBDO at Evoplay, added: “Our content is performing exceptionally well in LatAm markets, and we expect it to hit the mark with players at Winpot.mx, too.

“Our team is passionate about creating innovative and exciting games, and our broad portfolio ensures there’s something to meet all player preferences. Winpot really understands the value of content, and we are thrilled to have entered into the partnership. One we believe will be a big success.”

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Brazil

Salsa Technology Announces Thiago Valadão as Country Manager for Brazil

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Salsa Technology today announced a significant addition to its commercial team with the arrival of business specialist Thiago Valadão, who will take on the role of Country Manager for Brazil.

With extensive experience in management positions in the technology industry, Valadão joins to amplify Salsa’s position as the leading technology provider for the regulated iGaming and Sports Betting market in the country.

“Salsa has been preparing for a long time to become the best technology partner for the regulated Brazilian market, and being able to count on Valadão’s professional experience to help us amplify this message is crucial at this moment when the regulatory framework—at federal, state, and municipal levels—is being established,” explained the company’s founder, Peter Nolte.

“I approach this challenge with great dedication and focus on this rapidly expanding market, with the aim of establishing Salsa as the leader and key business partner in this segment,” adds Valadão, who also will be driving commercial activity for the most competitive sportsbook in the market, thanks to Salsa’s partnership with First – Best in Sports.

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Salsa was one of the few companies to have successfully completed all the testing of its platform with Cogel for federal licensing, with particular emphasis on its vault solution—integration with regulators—and analytics for information security. Not to mention Salsa Gator, the most popular and comprehensive aggregator, ready to enhance the growth of regulated operations.

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