Latest News
Betfair celebrates trailblazing heritage with new brand platform that empowers customers to make the game their own
Betfair, one of the world’s largest international online sports betting providers and part of the world’s biggest entertainment company, Flutter, has launched a new brand positioning and brand platform developed with their creative agency partner, Pablo.
The new platform ‘Play Different’ was born out of customer insights gathered as part of a multi-part study that measured components such as key motivations and drivers in the market and brand associations. It celebrates those who challenge the status quo and embrace unconventional thinking – something that in the world of sport is championed and celebrated and resonates well with customers. It is rooted in Betfair’s heritage as the original trailblazer in the category who were born from unconventional thinking and transformed the sports betting industry. Since its inception in 2000, Betfair has pushed the betting industry forward, always doing things differently, and finding ways for betting to be driven and owned by the bettors. This all started with the birth of the Betfair Exchange, shunning traditional bookmakers with its revolutionary invention, which offered customers a way to set their own odds for the very first time. Betfair’s ground-breaking heritage remains and they have continued to up the ante with first-to-market product innovations including ‘In-Play’, ‘Cash Out’, ‘Price Rush’, ‘Acca Edge’ and ‘90-Minute Payout’.
Betfair now has the richest and most varied betting experience on the market, across a Sportsbook and an Exchange and today, when bettors are looking for a way to get the edge and have more control, Betfair enables bettors to make the game their own, constantly improving the experience by empowering their players with more choice, more options and more ways to safely play – so they can play the game, the way they want.
Play Different debuts with a through-the-line campaign which launches at the pinnacle of this year’s sporting calendar, the UEFA Euros tournament. The campaign comes to life via a one-of-a-kind commercial that is designed to break away from the traditional betting ad conventions, harnessing the roguish charm and contagious creativity of viral trick shot sensations.
Set against the backdrop of a vibrant yellow sports arena, the commercial features a dynamic troupe of skillsters finding new ways to play and delivering jaw dropping feats – from backflip bicycle kicks to somersault slam dunks, they effortlessly pass the ball in a mesmerising sequence. Filmed by over 28 live cameras, the captivating spectacle showcases real sport trick shots untouched by visual effects, leaving audiences questioning: ‘Did they really just pull that off?” The voiceover declares ‘There’s more than one way to play. Betfair, Play Different,’ to the backdrop of an original composition by Duncan Hamilton.
Richard Hayward, Managing Director, Betfair said: “We’re incredibly proud of our latest campaign with Pablo. We embarked on this project, looking to create a positioning that truly resonated with our customers. Our customers love to play different and use Betfair to do so, it was a natural fit. The Euros is a busy period for customers, so we wanted to lead with a stand-out campaign that feels different from the category. We’re excited to see the new platform launch and the future ahead, this is just the beginning”
The TVC is complemented by OOH, radio, social media and digital activity that has been created in collaboration with Flutter Creative, plus a stream of content and advice from Betfair’s experts and pundits throughout the Euros tournament – all under the umbrella ‘Play Different, it’s what we do’.
The spot was directed by ManVsMachine through Friend London, with post-production and sound from Rascal.
The launch will be followed by subsequent campaigns and activations including a Safer Gambling and Racing campaign.
Tim Snape, Executive Creative Director at Pablo said: “When creating a new brand platform for Betfair, we knew it needed to be something extra special. Something that championed their trailblazing heritage and celebrated how they ripped up the rule book back in 2000 as the original category disruptor. The ‘Play Different’ platform perfectly embodies this challenger spirit and our launch campaign for the Euros is no different. For the centrepiece TVC, we brought together our own super squad of game changers to help us assemble 7 challenging trick shots together to pull off one mega trick shot. The challenge here was to join 7 individual trick shots into one never attempted before super trick shot. It’s fair to say, to create this new campaign we’ve embodied and lived up to Betfair’s ‘Play Different’ spirit; starting with the concept, and all the way through the production, we’ve challenged ourselves and our partners to create something distinctly different.”
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Tusk Casino proudly announces another thrilling win for one of its players, Trace, who secured an impressive R2.3 Million on the Secrets of Cleopatra slot, crafted by PG Soft. This notable win is proof of the exciting potential of Tusk Casino, supported by www.SouthAfricanCasinos.co.za, the leading online gambling guide for South African players.
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The post Tusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
From golden reels to big money pots and pearls, Swintt’s Big Max games have always pushed the boundaries in terms of what’s possible from a Premium slot – and this month the popular series is back with a major bang in the brand-new release, Big Max Door. Featuring an extra-large 5×4 reel set and 20 fixed paylines, the slot uses the same mix of fruit symbols, BAR logos and lucky red sevens that have become such a hallmark of Big Max games, only this time around a new mystery reveal feature adds an exciting element to base game play.
Relax Gaming, the iGaming aggregator and supplier of unique content, has transported its portfolio of tumbling titles to the Ice Age in The Tumbles. This immersive 6×6 prehistoric-themed slot sees players in with a chance of winning up to 5,000x their stake via lucrative multipliers and a free spins feature. The base game sees snow and ice cover the surfaces, but sunnier surroundings soon appear for the free spins round, with the ice giving way to grasslands, hills, and rivers.
The new release from MGA Games, a leading provider of casino games for over 20 years, will take players on a journey to the beach of their dreams, immersing them in the beauty of Cancun from the comfort of their own home. Tropical Beach themed reels are filled with fresh fruit and toucans and transport players to a corner of paradise filled with prizes and fun in the sun.
The new release from MGA Games immerses players in a world of riches and excitement under the sea. Brightly coloured fish and coral backdrops provide the scenery for this exciting journey that offers plenty of opportunities to win as the reels spin with themed symbols such as sharks, octopus and chests full of coins. The game features the Wild figure, the best ally in this treasure hunt, and the Scatter figure, which will lead the player to a Free Spins screen full of surprises. In addition, Golden Ocean Megaways offers the possibility to buy Free Spins to increase the chances of winning.
Play’n GO invites players into their hall of mirrors to seek the fabled Mirror Joker and their reflective powers. Players will step foot into this reflective realm alongside the mischievous Mirror Joker with the aim of securing some big wins. Fans of other Joker titles, including games like Fire Joker (2016), Chronos Joker (2019), and Joker Flip (2024) are sure to love this new addition to the iconic series. Mirror Joker ventures into the dazzling world of mirrors where not all is as it seems while some rewards are even more than they first appear.
Spinomenal has added Majestic Spirit to its stable of stunning slots. Majestic Spirit is part of Spinomenal’s Wildlife Series that features a 5×3 design set against a backdrop of sweeping valleys and rugged mountains. Players embark on a ride across this wilderness hunting for special symbols to unlock big returns. A Black Stallion symbol represents the Wild and substitutes for any symbol except double symbols, free spins, and bonus symbols. Five Wild symbols on a winning line will pay x200.
Hölle Games has released “Book of Holla: Bonus Spin”, a new entry in the Holla die Waldfee franchise. This 5×3, 10 payline slot revisits the fairy in her magical forest home while unleashing the power of Book Spins and Bonus Spins! During Book Spins, as well as the usual special expanding symbol, the game adds a progressive collection bar.
The post Week 36/2024 slot games releases appeared first on European Gaming Industry News.
Latest News
Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign
Atlaslive, a B2B software provider delivering high-quality solutions for the iGaming industry, has been shortlisted in all four of its nominated categories for the upcoming European iGaming Excellence (EIGE) Awards 2024. This recognition underscores Atlaslive’s commitment to innovation, excellence, and leadership in the iGaming industry.
The nominations include:
- Best Marketing Campaign: Our rebranding campaign has been recognized for its strategic approach and impact, reflecting Atlaslive’s dynamic evolution and our continuous efforts to connect more deeply with our partners.
- Best eSports Betting Provider: This nomination highlights our cutting-edge eSports offerings, which are designed to meet the growing demand for immersive and reliable eSports betting experiences.
- Innovation in iGaming Technology: At Atlaslive, we thrive on challenges and excel in high-pressure, high-traffic moments. Our peak performance technology, which ensures seamless operations even during the most demanding periods, has earned us a spot in this category.
- Best iGaming Supplier: Being recognized as one of the leading suppliers in the iGaming industry is a testament to our comprehensive and scalable solutions, which continue to set new standards for reliability and excellence.
The final vote for the EIGE 2024 Awards will take place during the European Gaming Congress, held on October 15-16, 2024, in Warsaw. Atlaslive is proud to attend as an industry leader, contributing its expertise in two key panel discussions:
- The Future of Esports: Opportunities and Challenges – October 15
- Optimizing Sportsbook Operations for Enhanced Performance – October 16
Atlaslive’s CEO, Maxim Slobodyanyuk, commented, “Our success is built on a foundation of relentless innovation and a deep understanding of the iGaming landscape. Every solution we develop is designed with our partners’ growth and success in mind, ensuring they have the tools they need to thrive in a competitive market. These nominations validate our strategic direction and the trust our partners place in us. We’re not just reacting to industry trends; we’re actively shaping the future of iGaming. By staying ahead of technological advancements and continuously refining our offerings, we aim to lead the industry in delivering exceptional value. Our vision is clear: to be the go-to partner for businesses seeking not only cutting-edge technology but also a collaborative and forward-thinking approach to long-term success.”
Join Atlaslive as the company shares insights and shapes the future of iGaming.
The post Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign appeared first on European Gaming Industry News.
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