The Arizona Department of Gaming (ADG) has released its sports betting report for October 2025, revealing a record-breaking month for the Grand Canyon State. Total wagers reached approximately $967.1 million, marking a significant 22.2% increase year-over-year and a 13.6% jump from September 2025.

This performance solidified Arizona’s position as a top-tier U.S. betting market, ranking 6th nationally in total handle for the month, just behind Pennsylvania.

October 2025 Performance Breakdown

The surge in betting activity was driven almost entirely by mobile operators, which accounted for 99.4% of the total handle.

• Total Handle: $967,141,269 (New State Record)

• Mobile Wagers: $961.4 Million

• Retail Wagers: $5.7 Million

• Gross Revenue: $82.0 Million (Before promotional deductions)

• Privilege Fees (Taxes): $5.2 Million collected by the state.

Top Operators by Market Share

The “Big Three” continue to dominate the Arizona landscape, with FanDuel and DraftKings locked in a tight battle for the top spot.

Note: While FanDuel led in total amount wagered (handle), DraftKings reported the highest adjusted revenue for the month at $22.7 million.

Fiscal Year-to-Date (FY26) Summary

Through the first four months of the 2026 fiscal year (July–October), Arizona has generated substantial revenue for state funds:

• Total Privilege Fees: $20.7 Million

• Event Wagering Fees: $20.2 Million

• Fantasy Sports Fees: $462,576

The ADG also noted its continued focus on player protection, recently launching the “Too Young to Bet AZ” initiative to combat underage gambling and revoking Underdog Fantasy’s license due to concerns over its prediction market offerings.

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Scientific Games Unveils “GAME SHOW EXPERIENCE”: A Multi-Million Dollar Omnichannel Linked Game

Scientific Games, the global leader in lottery games, has officially launched GAME SHOW EXPERIENCE. Announced on January 6, 2026, this new omnichannel “Linked Game” leverages the massive brand equity of three iconic Fremantle television properties to offer players across the United States a chance to win up to $10 million in cash.

This launch follows the company’s proven strategy of combining retail tickets with digital second-chance opportunities to drive incremental sales for state lotteries.

The Brands: TV’s Powerhouse Lineup

The promotion features a “triple-threat” of game show nostalgia and modern popularity, specifically chosen after a 2025 consumer study confirmed their high purchase intent across all demographics:

• THE PRICE IS RIGHT: Television’s longest-running game show, celebrated for over five decades of Emmy-winning entertainment.

• FAMILY FEUD: Currently the #1 rated syndicated show for adults 25-54, celebrating its 50th anniversary in 2026.

• PRESS YOUR LUCK: A high-stakes favorite known for the legendary “Whammy” and strategic gameplay.

The Prize: An Exclusive Hollywood Experience

Lucky winners from participating U.S. lotteries will be awarded a “Linked Game” experiential prize package that takes them to the heart of the entertainment world:

• Host City: Los Angeles, California.

• Date: Fall 2027.

• The Trip: A five-day, four-night “white glove” experience in the entertainment capital.

• The Highlight: Winners will attend a live taping of The Price is Right as special guests.

• The Event: Following the taping, the lottery winners will take center stage on the iconic set for a private GAME SHOW EXPERIENCE event, where they will compete for a share of up to $10 million.

Omnichannel Strategy and Market Impact

Scientific Games pioneered the “Linked Game” concept in 2007. To date, these programs—including hits like Willy Wonka and Deal or No Deal—have generated more than US$6.6 billion in retail value.

“The incredibly broad appeal of these classic TV game show brands makes the GAME SHOW EXPERIENCE a perfect promotion for lottery, bringing to life the surprise, joy, and wins that players love,” said Tina Hoover, VP of Licensing for Scientific Games.

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A New Year’s Day visit to Encore Boston Harbor in Everett, Massachusetts, turned into a historic event for a lucky gambler who hit a massive $1,620,355.70 jackpot. The win occurred on AGS’ Royal 9® Baccarat, fueled by the developer’s innovative STAX Progressive platform.

The payout is the largest single jackpot ever awarded in the history of the resort and potentially sets a new record for the state of Massachusetts.

The Winning Moment

The winner, identified as a man from Quincy, MA, who chose to remain anonymous, triggered the life-changing prize with a single $5 progressive side bet.

The Royal 9 Baccarat progressive adds a unique layer to traditional baccarat:

• Personal King-Nine: Each seat at the table is assigned a unique, pre-printed King/Nine combination.

• The Trigger: The top-tier jackpot is hit when both the Player and Banker hands perfectly match the specific King-Nine combination imprinted at the player’s seat.

• STAX Platform: The win was facilitated by AGS’ STAX system, which allows for multi-level, “must-hit-by” jackpots and community prizes.

“We built STAX to bring incredible wins to players, and this is exactly the kind of excitement we envisioned,” said John Hemberger, SVP and General Manager, Table Games for AGS. “This is a true testament of what a single $5 progressive bet can do.”

 

AGS’ Historic Run in New England

This record-breaking win at Encore Boston Harbor follows a streak of high-profile AGS jackpots across the New England region in recent months:

The July 2025 win at Mohegan Sun remains the largest table game progressive jackpot in AGS history, triggered by the “Triple Diamond” prize on their Bonus Spin Xtreme® wheel system.

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