Brazil
FairPlay Sports Media launches in Brazil with localized oddschecker brand
FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has launched in the Brazilian market with a localized version of its renowned odds comparison brand oddschecker.
Following ongoing success in the LATAM region, where the brand ranks as a top three traffic driver for sportsbooks in Mexico, Chile, Colombia, and Peru, Brazilian sports bettors will now be able to access localized, real-time odds grids at oddschecker.com/br, repurposed with market-specific APIs to ensure a seamless odds comparison experience.
The decision to launch in Brazil follows the recent regulation of sports betting, with FairPlay’s business and product strategy best-suited to legal markets where consumers are protected and sportsbooks operate in-line with generally agreed best practices.
FairPlay and its oddschecker brand have invested heavily in the region as of late, and this new launch also sees a number of new hires on the ground in Brazil to best operationalize the brand to become local sports betting experts, as well as delivering more effective operator partnerships.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “The Brazil market has huge potential, arguably similar to the US in its scale, and this is an ideal time to service the sports mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks.
“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.”
Richard Gale, Chief Revenue Officer at FairPlay Sports Media, said: “The Brazilian market is both challenging and hugely rewarding. With so many local and multi-national operators, our industry leading technology will provide consumers with true comparisons and a fairer betting space. With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.”
Oddschecker’s Brazilian site will offer sports bettors the same, market-leading experience that users receive in other markets, with an added focus on sports relevant to the country, including soccer and U.S. sports.
Brazil
The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0
The Brazilian Institute for Responsible Gaming (IBJR) warns that the effectiveness of financial protection measures in Desenrola 2.0 fundamentally depends on a rigorous fight against the illegal betting market.
It is also worth emphasizing that in 2025, bets placed on licensed platforms accounted for the equivalent of only 0.46% of household consumption in the country, an extremely small share within the Brazilian budget, according to data from a study by LCA Consultoria.
This reinforces that the main factor of indebtedness in the Brazilian budget continues to be the high cost of credit.
The entity also emphasizes that restrictions on access to the regulated sector may encourage users to migrate to clandestine platforms, which already move around R$ 40 billion per year and operate without any oversight or consumer protection mechanisms.
Combating the illegal market is the most urgent step to prevent unlicensed operators—often associated with organized crime—from exploiting periods of restriction to attract vulnerable audiences.
This concern is heightened by the proximity of the World Cup, a period of natural increase in the volume of sports betting, and by the potential loss of R$ 10.8 billion in revenue for the country if consumption shifts to the underground market.
The IBJR reinforces that the real protection of citizens and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector.
The organization advocates for public policies that combine financial education, strengthening responsible gambling, and a strategic offensive against clandestine websites, ensuring that entertainment occurs exclusively within a safe, transparent, and properly monitored ecosystem.
The post The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.
ANJL
ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia
La Asociación Nacional de Juegos y Loterías (ANJL) celebró una reunión el miércoles 6 en el Hotel Royal Tulip Brasília Alvorada, en Brasilia, centrada en la gobernanza y regulación del mercado de apuestas en Brasil.
El objetivo fue promover un diálogo sobre integridad, transparencia y el papel del sector en la prevención del lavado de dinero y la lucha contra la ilegalidad.
El panel estuvo dirigido por la abogada de la ANJL, Giovanna Dias, y el director ejecutivo de EtherCity, Rodrigo Arrigoni.

Durante la presentación, Giovanna ofreció una introducción al panorama del mercado ilegal en el país y destacó una de las principales acciones de lucha impulsadas a través del acuerdo de cooperación técnica firmado entre la ANJL, la Secretaría de Premios y Apuestas (SPA) del Ministerio de Hacienda y la Agencia Nacional de Telecomunicaciones (Anatel).
Posteriormente, Arrigoni presentó la plataforma de monitoreo continuo de sitios web ilegales desarrollada por EtherCity y explicó cómo funciona la tecnología para identificar y monitorear operaciones irregulares en el entorno digital.
Al finalizar el panel, el representante de la ANJL destacó que la iniciativa representa una medida concreta para hacer frente al mercado de apuestas ilegales y reforzó la importancia de la acción conjunta entre el sector privado y las autoridades públicas para garantizar una mayor seguridad, transparencia e integridad en el mercado brasileño regulado.
The post ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia appeared first on Americas iGaming & Sports Betting News.
ANJL
ANJL promotes debate on combating the illegal betting market in Brasília
The National Association of Games and Lotteries (ANJL) held a meeting on Wednesday (6), at the Royal Tulip Brasília Alvorada, in Brasília, focused on governance and regulation of the betting market in Brazil.
The objective was to promote a dialogue on integrity, transparency and the sector’s role in preventing money laundering and combating illegality.
The panel was led by ANJL lawyer Giovanna Dias and EtherCity CEO Rodrigo Arrigoni.

During the presentation, Giovanna gave an introduction to the scenario of the illegal market in the country and highlighted one of the main combat actions promoted through the technical cooperation agreement signed between ANJL, the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance and the National Telecommunications Agency (Anatel).
Following this, Arrigoni presented the platform for continuous monitoring of illegal websites developed by EtherCity and explained how the technology works to identify and monitor irregular operations in the digital environment.
At the end of the panel, the ANJL representative highlighted that the initiative represents a concrete measure in confronting the illegal betting market and reinforced the importance of joint action between the private sector and public authorities to guarantee greater security, transparency, and integrity in the regulated Brazilian market.
The post ANJL promotes debate on combating the illegal betting market in Brasília appeared first on Americas iGaming & Sports Betting News.
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