Latest News
Extendy – Premier platform for affiliate teams looking to create online casinos.
An innovative platform for creating turnkey online casinos is entering the market, developed over more than four years by a team of 150 engineers in collaboration with top arbitration experts. The platform’s main advantages are its exceptionally quick return on investment, a fully autonomous turnkey operating system, and a focus on mobile traffic.
Owning a casino brand offers arbitration teams several benefits. The primary advantage is that investing in paid traffic can build free, high-quality organic traffic from social media, SEO, external sites, etc., over the long term. When traffic is directed to a partner, the team receives immediate financial returns but loses out on the long-term bonuses of owning their brand.
Return on Investment in 6 Months
Close partnerships with top arbitration teams over several years have allowed thousands of hypotheses to be tested, resulting in an ideal product tailored for these teams. This product maximizes player lifetime value (LTV) and reduces traffic payback time to just six months.
This effect is achieved through numerous technical solutions that enable real-time analysis of advertising campaigns and predictive determination of which to halt and which to scale up. One such solution is the “Traffic Light” technology, which quickly predicts whether the traffic will be profitable. Each partner is marked with a colour: green for excellent traffic that should continue, yellow for questionable traffic that requires caution, and red for bad traffic that should be stopped immediately. Arbitration teams that have used the “Traffic Light” technology for some time report that quick traffic analysis makes it almost impossible to incur losses.
Best ROI for Mobile Traffic with AppAI Technology
One of Extendy’s standout features is its unique AppAI technology, which unlocks new possibilities for attracting mobile traffic. A specially developed neural network analyzes the user’s profile and the ad they came from, creating a unique onboarding flow that significantly increases conversion rates. This drastically reduces the return on investment time for this type of traffic.
“AppAI is a perfect demonstration that Extendy is created by professionals for professionals. During the development process, our arbitration partners repeatedly emphasized the importance of working with mobile traffic. We dedicated a significant amount of time to optimizing the product for mobile players,” said Aivar, CBDO of Extendy.com.
Autonomous Operating System and Turnkey Brand
Another key advantage of Extendy is its fully autonomous operating system, which meets the highest industry standards.
The entire infrastructure is designed so that arbitration teams receive a fully functional casino for long-term development and profit without the need to manage any operational processes.
The CRM, Support, VIP, Content, Payment, Legal, and other operational components of the product are fully automated and self-sufficient. Ready-made, tested, and unique retention funnels, email sequences, gamification systems, 24/7 support, and VIP support in all languages, along with many other solutions, allow casino owners to fully focus on marketing and player acquisition.
In a closed beta phase, dozens of successful casinos were launched on the platform, including BetOnRed, CryptoLeo, BDMBet, and many others. Millions of players are attracted and an average traffic payback period of six months proves that the platform is effective and ready for public launch and further growth.
All you need to create your online casino on the Extendy platform is to submit an application on the Extendy website. Within 2 months of signing the contract, you will receive a license, necessary payment gateways and game providers will be connected to the brand, and final adjustments will be made.
To celebrate the platform launch, a promotion has been launched. Write in the comments of your application that you are from EuropeanGaming and receive special setup conditions.
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Latest News
Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.
Latest News
QTech Games sharpens its elite live-casino suite with Live88
Leading distributor further enhances its high-quality offering with new games from rising-star of live casino and slots developer
QTech Games, the leading game distributor for emerging markets, has confirmed its latest premium provider partnership with Live88, allowing its platform customers to access the supplier’s wide-ranging live-casino portfolio.
Live88 is a fast-growing provider of customisable live-dealer games – such as Roulette, Blackjack, and Baccarat, imbuing traditional classics with real-time gameplay and added social features. LatAm-facing favourites like Betsul, JKBet and Arena Brasil have also recently been launched, introducing a new live casino vertical to engage new players and offering operators a broader cutting-edge for innovation across the ever-evolving landscape of emerging markets.
In a short period, Live88 has quickly established itself a trusted provider in the sector, with a number of unique tables recently added to its wide portfolio. The thriving live-dealer domain continues to go from strength to strength with a truly global fanbase – and Live88’s hit titles (e.g. Royal Riches Roulette, showcasing fresh takes and industry-first collectible features in our first gameshow) are now riding on the back of the fastest-growing distributor for all growth territories. QTech Games’ platform boasts the broadest gaming suite around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop, QTech ONE™, which has fast-become the “go-to” solution for worldwide operators across developing territories.
James Corrie, Head of Live Games and RNG at Live88, said: “Whether it’s custom-branded tables with dedicated live dealers in a range of different languages, or Live88 tables decked out to match any casino brand, we will equip QTech Games’ legion of partners with full flexibility and the highest-quality games.
“Live casino is a hugely popular product worldwide and our offering is taking this vertical to the next level, encouraging players to bond together and enhance each other’s experience on a truly social journey. This agreement naturally broadens Live88’s geographic footprint, targeting emerging markets from Asia and Eastern Europe to Africa and Latin America, and uncovering new revenue streams.”
QTech Games CEO, Philip Doftvik, said: “We look forward to monitoring how these games perform across a range of untested markets which, in most cases, represent new territory for Live88.
“Thanks to a blend of classic appeal and modern social features, Live88 stands out as a breakthrough innovator for the live-dealer experience and a real revenue-driver revenue for digital casinos by offering their players a fresh-yet-familiar gaming journey. Ingenuity and creativity are central pillars of what we do, and we are pleased to have found a partner that shares these tenets. We can’t wait to deliver Live88’s games to our operator partners via the dominant platform for emerging markets.”
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Latest News
Tom Horn Unveils Infinite Excitement in 27 Crystal Fruits
Tom Horn Gaming, an igaming software solutions supplier, is introducing 27 Crystal Fruits, the latest instalment in their beloved Crystal Fruits series.
Packed with fresh twists, this classic slot game brings a vibrant new energy to the fruit machine genre. Players can look forward to the exhilarating Infinite 27 Wild Respin, powered by the supplier’s innovative proprietary feature, QuickX and a thrilling Bonus Buy option, making every spin a chance for massive rewards.
Experience the Infinite 27 Wild Respin
Set across a 3×3 grid, 27 Crystal Fruits offers players 5 winlines in the base game, which transform into 27 criss-cross paylines when the Infinite 27 Wild Respin is triggered. This feature activates whenever a 27 WILD symbol lands on any of the reels, launching a respin where winning combinations explode to make way for new symbols and more chances to win. With each respin, the win multiplier begins at x2 and increases up to x4, keeping the excitement alive. Respins continue until no further wins are achieved.
Amplify the Action with QuickX
For players eager to dive right into the action, 27 Crystal Fruits offers the QuickX feature, allowing them to select their desired multiplier and instantly enter the respin mode. Players can choose a multiplier from x2 to x4, ensuring that the rewards match the thrill. This feature is available through the Bonus Buy option, where players can purchase a guaranteed respin with their chosen multiplier, ensuring high-octane gameplay from the start.
A Game for All Adventurers
27 Crystal Fruits is designed to appeal to both new and experienced players, offering medium volatility with an RTP of 95.07%. The game’s simple yet dynamic mechanics, coupled with its colourful visuals and crisp animations, create a highly engaging gaming experience, blending nostalgia with features attractive for contemporary gamers.
Katarina Slaninova, Head of Marketing at Tom Horn Gaming, said: “27 Crystal Fruits is a fresh take on a classic theme. We’ve retained the familiar elements that our players love but added new dimensions with features like the Infinite 27 Wild Respin and QuickX. It’s fast-paced, engaging, and offers great winning potential – a perfect addition to our Crystal Fruits series.”
With its modern twists on a beloved format, 27 Crystal Fruits is set to become another fan favourite in Tom Horn Gaming’s impressive portfolio. Whether you’re looking to relive the charm of traditional fruit slots or dive into the innovative features of Infinite 27 Wild Respin and QuickX, this game promises non-stop action and rewards.
The game will be available worldwide from 17 October.
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