Industry News
GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging
GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.
The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.
Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.
“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”
Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.
Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.
Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”
Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.
The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.
Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.
“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”
The post GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging appeared first on European Gaming Industry News.
New data from Flashscore, the world’s leading platform for live scores and sports content, reveals that almost 34,000,000 users tuned in yesterday for one of the most dramatic nights in UEFA Champions League history.
The intensity of the matches generated a massive wave of digital engagement, with 18 matches all taking place at the same time on the final day of the league format.
From the football-mad streets of Brazil to the frozen research stations of Antarctica, fans across 239 countries and territories checked their phones as Benfica’s goalkeeper scored a 98th-minute header and Real Madrid crashed into the playoffs.
Martin Matejka, Marketing Director of Flashscore, said: “Yesterday wasn’t just a matchday; it was a global event and we were well prepared. When game-changing moments decide matches – from a goalkeeper’s stoppage-time header against Real Madrid to last-minute winners across Europe – the world doesn’t just watch, it reacts. Flashscore sent out over 700 million push notifications to our users as drama unfolded across the continent.
“Our data shows unprecedented engagement from all over the world, and I am glad we could bring these extraordinary moments to fans from Brazil to Antarctica.”
TOP MATCHES ranked by number of users
The drama at the Estádio da Luz dominated the global conversation, with nearly 10 million users following the Benfica-Madrid clash alone.
1 Benfica vs. Real Madrid (9,7M users): The undisputed main event. Fans flocked to the match detail as Benfica goalkeeper Anatoliy Trubin scored a historic 98th-minute header to seal a 4-2 win, sending Real Madrid to the playoffs.
2 Barcelona vs. FC Copenhagen (8,3M users): Massive interest as Barcelona thrashed the Danes 4-1 to secure direct qualification to the Round of 16.
3 Napoli vs. Chelsea (5,9M users): A rollercoaster in Naples. Chelsea fought back to win 3-2, eliminating Napoli despite a stunning “Maradona-esque” pirouette goal from Antonio Vergara.
TOP PLAYERS ranked by number of users
1. Jorginho (995K users): The Kairat Almaty midfielder trended globally after scoring a penalty against his former club, Arsenal, at the Emirates Stadium—a major talking point that drove nearly 1 million profile views.
2. Anatoliy Trubin (725K users): The unlikeliest hero. The Benfica goalkeeper’s stoppage-time header against Real Madrid sent his profile traffic into the stratosphere.
3. Andreas Schjelderup (368K users): The 21-year-old Norwegian announced himself to the world with a brace against Real Madrid.
4. Kylian Mbappé (317K users): Even in defeat, the superstar commanded attention and ranked 4th. He scored twice for Madrid, but his team’s collapse was the bigger story.
TOP TEAMS ranking by users:
1. Real Madrid (1,6M users): The “Kings of Europe” falling into the playoff round after a chaotic 4-2 loss drove massive traffic.
2. Benfica (1,1M users): The victors of the night. Their miraculous comeback and “goalkeeper goal” made them the second most-clicked team worldwide.
3. Barcelona (930K users): Solid interest as they cruised to victory and the next round.
Flashscore Global Reach
While Brazil was the single most active nation, the traffic was evenly split across continents: In Europe the huge engagement was driven by fans in Italy, France, Poland, United Kingdom, Spain, Portugal, and Germany.
Africa’s continent showed massive interest, led by Nigeria, Ghana, and Ivory Coast. Football fever also swept across Asia, with significant user numbers from Indonesia, Kazakhstan, South Korea, and Uzbekistan.
The obsession reached the most remote corners of the Earth. Flashscore recorded active users from Antarctica and Christmas Island, proving that even in the most isolated locations, fans refused to miss the drama.
The post Flashscore reveals data behind thrilling night of Champions League action appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hunter Hunstock
Playersoft Announces Remote Enrollment to Enable Hardware-Agnostic, Cloud-Driven Player Signups Anywhere
Playersoft has announced Remote Enrollment, a progressive web app that allows casino teams to enroll guests from virtually any location using any mobile hardware. By leveraging a cloud-driven architecture, Remote Enrollment supports true off-site capability for prospecting and remote sign-up.
Why it matters
Traditional enrollment workflows often depend on specific hardware, on-property connectivity, or fixed stations that can create bottlenecks and limit enrollment opportunities outside the property. Remote Enrollment removes those constraints with a hardware-agnostic progressive web app and cloud-driven architecture—while retaining the consistent, intuitive user experience Playersoft is known for.
What Remote Enrollment delivers
• A progressive web app that runs on virtually any mobile hardware—no special devices required.
• Cloud-driven operations to support off-site prospecting and remote signups.
• A dedicated prospecting feature that enables customer communication and information capture without creating accounts or introducing incomplete data into the player system.
• Conversion tracking from prospect to enrolled player to support measurable outreach efforts.
• Configurable security and policy controls aligned to property requirements.
• Integration with Playersoft ONE for operational oversight and reporting.
“Remote Enrollment is about making it easy for our clients to capture new players wherever the opportunity arises—without sacrificing control, data quality, or usability,” said Hunter Hunstock, President at Playersoft.
Availability:
Remote Enrollment is available now as part of the Playersoft ONE ecosystem.
The post Playersoft Announces Remote Enrollment to Enable Hardware-Agnostic, Cloud-Driven Player Signups Anywhere appeared first on Americas iGaming & Sports Betting News.
As Mississippi lawmakers again debate legislation that would expand gambling beyond existing casino properties, new statewide polling and a formal letter from the casino industry deliver a unified message to state leaders: Mississippi voters and casino operators alike oppose the legalization of Online Sports Betting (OSB) and iGaming.
Polling commissioned by the National Association Against iGaming (NAAiG) in January finds broad resistance to online gambling expansion among Mississippi voters. Nearly three-quarters of voters (74.2%) oppose legalizing mobile sports betting after learning it would allow wagering statewide on smartphones and other devices, an increase from an already negative baseline once voters understand how the proposal would work. Opposition to iGaming is even stronger, rising from 74.1% at baseline to 80.8% after voters learn it would allow 24/7 remote access to casino-style games.
That opposition is echoed in a formal letter issued to state leadership by a coalition of prominent Mississippi casino operators, joined by the Mississippi Band of Choctaw Indians’ Pearl River Resorts. In the January 21 letter, the coalition warns that legalizing OSB and iGaming would undermine the multi-billion-dollar capital investments made by Mississippi’s traditional gaming industry since 1992 and threaten long-term local jobs.
“This data proves that online gambling is a product Mississippi simply does not want. When residents envision what this policy means in practice—the ‘casino in your pocket’ at all hours—they move decisively away from legalization,” said Oliver Barie, Government Relations Director for the National Association Against iGaming (NAAiG).
Polling by the Bradley Research Group for NAAiG also shows majority opposition to both proposals across every congressional district and major demographic group, before and after voters receive additional information.
Economic Siphoning and Job Protection
In their letter, the casino coalition highlighted a significant divide within the gaming industry itself. Operators opposing expansion have a substantially greater long-term stake in Mississippi, owning an average of 55% of their total properties in the state, compared with just 22% for operators supporting online expansion.
The coalition identified several key economic risks associated with legalizing OSB and iGaming:
• Revenue Loss: Unlike retail casinos, where revenue stays in-state, OSB allows out-of-state operators to cover corporate overhead first, leaving only minimal fees for in-state partners.
• Job Cannibalization: “In-play” mobile betting threatens to reduce physical foot traffic, leading to weakened casino operations and a reduction in the hospitality workforce.
• Minimal State Benefit: Estimated incremental tax revenue is projected at only $11 million—a figure the coalition deems “not a material amount” against a $7 billion state budget.
A Public Health Crisis
Coalition members also raised serious public health concerns, citing a 67% increase in gambling addiction-related search interest in states with legalized online sports betting and a 30% rise in bankruptcies among low-savings households. Research indicates legalization has led to a 372% increase in irresponsible gambling behavior.
“The people of Mississippi are speaking clearly: they value their communities, their local jobs, and their families more than the minimal tax revenue promised by out-of-state tech companies,” the coalition said.
Letter Signatories
The letter opposing online gambling expansion was signed by representatives from:
Churchill Downs (Harlow’s Casino Resort & Spa, River Walk Casino Hotel)
Foundation Gaming & Entertainment (Fitz Casino Hotel, WaterView Casino Hotel)
Full House Resorts (Silver Slipper Casino Hotel)
Gulfside Casino Partnership (Island View Casino Resort)
Palace Casino Resort
Pearl River Resorts (Golden Moon Hotel and Casino)
Saratoga Gaming (Magnolia Bluffs Casino Hotel)
Treasure Bay Casino and Hotel.
The post Poll: Mississippians Deliver Resounding “No” to Mobile Sports Betting and iGaming appeared first on Americas iGaming & Sports Betting News.
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