Industry News
GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging
GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.
The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.
Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.
“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”
Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.
Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.
Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”
Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.
The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.
Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.
“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”
The post GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging appeared first on European Gaming Industry News.
Online casino engagement is breaking down faster than operators anticipated, according to new research by CasinoRank. The analysis tracked player behaviour across 847 slot, crash and live dealer titles over 18 months and shows that while players are logging into casinos more frequently, their willingness to stay and engage is declining. Session frequency rose 23% year over year, while median session duration fell 18%, pointing to a shift towards shorter, faster interactions rather than sustained play.
The research draws on aggregated session data from 40 operators across Europe, Latin America and Asia between Q2 2024 and December 2025. Across markets, a consistent pattern emerged: platforms that introduced additional layers between app open and first gameplay experienced higher early-session abandonment, even when traffic increased. Personalisation layers, lobby restructuring, promotional overlays and navigation changes that delayed the first meaningful interaction were repeatedly linked to players exiting before placing a bet.
Key patterns:
• Players opening casino apps more often but exiting earlier
• Higher abandonment when friction appears before first gameplay
• Steeper retention declines as response times reach double-digit seconds
• A growing share of session losses occurring before gameplay begins.
The findings suggest the window to earn engagement has collapsed to seconds. Mobile-first behaviour has reduced tolerance for slow loading, unclear navigation or delayed gameplay. Retention declines steadily as response times increase, with the sharpest drop once delays extend into double-digit seconds.
Game performance data reflects the same shift. Titles built around immediately understandable mechanics consistently maintain top-ranking visibility longer than feature-heavy games with layered bonus structures or complex progression systems. As engagement windows shorten, complexity is increasingly perceived as friction rather than innovation.
Dylan Thomas, credibility lead at CasinoRank, said the findings point to a structural change rather than a temporary fluctuation. “Engagement is not falling. It is fracturing. Players are returning more often, but committing less time per visit,” Thomas said.
“Platforms now have seconds, not minutes, to earn the first meaningful action.”
The post CasinoRank Data Reveals an Attention Crisis in Online Casino Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
MGM Resorts International has reached a significant milestone in its renewable energy strategy, now powering up to 100% of its daytime electricity needs on the Las Vegas Strip with solar energy. The achievement was made possible after the Company began receiving 115 MW of solar energy and 400 megawatt-hours (MWh) of battery storage in December of 2025 from the recently completed Escape Solar and Storage Project, located in Lincoln County, Nevada.
By combining power from the newly activated Escape Solar and Storage Project with the Company’s 100-megawatt (MW) Mega Solar Array, MGM Resorts has more than doubled its access to renewable energy. In addition, the battery system from Escape Solar allows MGM Resorts to store solar energy generated during peak production hours and use it during evenings and other lower-production periods.
“With this new project coming online, we are accelerating progress toward our goal of using 100% renewable electricity domestically by 2030. Together with our Mega Solar Array, the new Escape Solar and Storage Project reflects our focus on scalable, impactful clean-energy solutions. It also demonstrates that our industry can operate more sustainably while delivering long-term cost stability, strengthening our business and supporting a more resilient energy future,” said Bill Hornbuckle, CEO and President of MGM Resorts.
MGM resorts announced a 25-year power purchase agreement with Escape Solar LLC in September of 2024 to amplify the Company’s renewable energy capabilities and extend production to cover up to 100% of its Las Vegas properties’ total daytime needs.
As an operator of large-scale resorts, MGM Resorts remains focused on expanding renewable energy use to lower long-term energy costs and mitigate exposure to energy price volatility. Since 2016, the Company has significantly reduced carbon emissions through investments in renewable energy projects, including:
• 323,000-panel Mega Solar Array providing 100 MW to MGM Resorts locations in Las Vegas
• 26,000 solar panels atop the Mandalay Bay Convention Center providing 8.3 MW to that property
• 100-kW rooftop solar array to help power T-Mobile Arena
• 3456 solar panels atop the parking garage at MGM Springfield in Massachusetts.
The post MGM Resorts Powers Up to 100% of Daytime Las Vegas Strip Electricity with Solar appeared first on Americas iGaming & Sports Betting News.
DragoBet has launched its online casino and sportsbook as a service designed for use across multiple markets. The platform adjusts language, currency, and payment settings by region, while keeping casino play and sports betting available through a single account.
Players complete one registration and can use the platform on desktop and mobile devices, with the same account structure and balance maintained across all access points.
Casino and Sportsbook Offering
Drago Bet launches with a casino catalogue exceeding 10,000 titles, covering a broad range of play styles. The selection includes slot games, table formats, live dealer tables, jackpots, crash titles and other feature-based releases. Games are supplied by more than 100 established software providers, combining well-known titles with newer releases within the same library.
DragoBet sportsbook is built into the same environment as the casino and covers a mix of international competitions and locally followed events. Football, basketball, tennis and cricket make up the main focus, while a range of other sports is also included. Betting is available both ahead of kick-off and during live matches, with prices updating continuously as games unfold.
Account Structure and Payments
A single account and wallet connect both casino and sportsbook activity. A single account and wallet connect casino and sportsbook play, with one DragoBet login used to access all products under the same balance.
DragoBet casino supports a range of commonly used payment options, depending on market and currency. These typically include bank transfers, debit and credit cards, alternative card solutions, digital wallets such as Google Pay, Apple Pay, Revolut and N26, as well as cryptocurrency payments. The exact methods available are displayed within the platform.
Deposits are processed online, while withdrawals are handled following account verification in line with standard internal procedures.
Security and Compliance
The platform operates under an established offshore gaming framework. Standard operational controls are applied, including encrypted data transmission and transaction monitoring.
Know Your Customer (KYC) and Anti-Money Laundering (AML) procedures form part of the withdrawal process. These measures are applied to support account security and payment integrity.
Bonuses and Player Programs
The casino offers a structured DragoBet bonus system for new and returning players. The welcome package is delivered across multiple initial deposits, with defined wagering conditions. Additional promotions, reload offers and cashback campaigns are available on an ongoing basis.
A loyalty system, Dragon Throne Club, is integrated into the platform. The program is structured across multiple levels and provides cashback, rakeback and account-based rewards tied to continued play.
The post DragoBet Launches Multi-Regional Casino and Sportsbook Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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