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How to avoid failing at affiliate marketing in 2024?
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The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.
The iGaming industry has had to focus on a number of changes in the area of affiliate marketing āĀ as a result of regulatory and advertising changes.
Beyond that, itās important to keep in mind another important key initiatives that include key components of a successful affiliate program:
- The quality of the content the affiliate creates.
- Regulations the affiliate or affiliate program might be subject to.
- This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
- An ongoing analysis of the size and quality of traffic the affiliate is delivering you.
To know more about these points you can read an instruction from the Slotegrator Academy by link.
The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?
Slotegrator shares some regional specifics of affiliate marketing:
- Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws ā all of which are essential to success.
- Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
- In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
- Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partnerās site, which helps to increase conversion rates. Careful research of each countryās rules and restrictions is needed regarding the advertising and promotion of gambling.
Alyce Fabel from CasinoRIX, Slotegratorās media partner, summarizes key aspects for affiliate companies to concentrate on.āAs each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:
- Continuously search for and acquire new traffic channels. Itās crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
- Ensure content quality. As AI tools continue to advance, itās essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
- Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
- Provide added value. Itās time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.ā
Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.
And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ā24, shares some insights:
- āThe best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
- In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
- Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
- The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.ā
The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.
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Veikkaus, Finlandās National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
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Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible GamingĀ
Veikkaus, Finlandās national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.Ā
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators ā such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more ā to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGRās Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.Ā
Veikkaus gains the following key capabilities:Ā Ā Ā Ā Ā
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.Ā Ā
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.Ā Ā Ā
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.Ā Ā
Additionally, Veikkaus will leverage Optimoveās Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.Ā
Optimoveās data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimoveās Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.Ā
āThis partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimoveās track record and industry experience are unparalleled in CRM marketing,ā said Saara Pekkonen, VP of Marketing at Veikkaus. āOptimoveās proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimoveās AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.āĀ Ā
āVeikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,ā said Pete Miles, Director of Sales at Optimove. āWeāre honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, weāll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.āĀ
The post Veikkaus, Finlandās National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.
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QTech Games sharpens its elite live-casino suite with Live88
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Leading distributor further enhances its high-quality offering with new games from rising-star of live casino and slots developerĀ
QTech Games, the leading game distributor for emerging markets, has confirmed its latest premium provider partnership with Live88, allowing its platform customers to access the supplierās wide-ranging live-casino portfolio.
Live88 is a fast-growing provider of customisable live-dealer games ā such as Roulette, Blackjack, and Baccarat, imbuing traditional classics with real-time gameplay and added social features. LatAm-facing favourites like Betsul, JKBet and Arena Brasil have also recently been launched, introducing a new live casino vertical to engage new players and offering operators a broader cutting-edge for innovation across the ever-evolving landscape of emerging markets.
In a short period, Live88 has quickly established itself a trusted provider in the sector, with a number of unique tables recently added to its wide portfolio. The thriving live-dealer domain continues to go from strength to strength with a truly global fanbase ā and Live88ās hit titles (e.g. Royal Riches Roulette, showcasing fresh takes andĀ industry-first collectible features in our first gameshow) are now riding on the back of the fastest-growing distributor for all growth territories. QTech Gamesā platform boasts the broadest gaming suite around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Incorporating this ever-evolving production line emphasizes QTech Gamesā diverse range of gaming options, providing a definitive one-stop shop, QTech ONEā¢, which has fast-become the āgo-toā solution for worldwide operators across developing territories.
James Corrie, Head of Live Games and RNG at Live88, said:Ā āWhether itās custom-branded tables with dedicated live dealers in a range of different languages, or Live88 tables decked out to match any casino brand, we will equip QTech Gamesā legion of partners with full flexibility and the highest-quality games.
āLive casino is a hugely popular product worldwide and our offering is taking this vertical to the next level, encouraging players to bond together and enhance each otherās experience on a truly social journey. This agreement naturally broadens Live88ās geographic footprint, targeting emerging markets from Asia and Eastern Europe to Africa and Latin America, and uncovering new revenue streams.ā
QTech Games CEO, Philip Doftvik, said: āWe look forward to monitoring how these games perform across a range of untested markets which, in most cases, represent new territory for Live88.
āThanks to a blend of classic appeal and modern social features, Live88 stands out as a breakthrough innovator for the live-dealer experience and a real revenue-driver revenue for digital casinos by offering their players a fresh-yet-familiar gaming journey. Ingenuity and creativity are central pillars of what we do, and we are pleased to have found a partner that shares these tenets. We canāt wait to deliver Live88ās games to our operator partners via the dominant platform for emerging markets.ā
The post QTech Games sharpens its elite live-casino suite with Live88 appeared first on European Gaming Industry News.
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Tom Horn Unveils Infinite Excitement in 27 Crystal Fruits
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Tom Horn Gaming, an igaming software solutions supplier, is introducing 27 Crystal Fruits, the latest instalment in their beloved Crystal Fruits series.
Packed with fresh twists, this classic slot game brings a vibrant new energy to the fruit machine genre. Players can look forward to the exhilarating Infinite 27 Wild Respin, powered by the supplierās innovative proprietary feature, QuickX and a thrilling Bonus Buy option, making every spin a chance for massive rewards.
Experience the Infinite 27 Wild Respin
Set across a 3Ć3 grid, 27 Crystal Fruits offers players 5 winlines in the base game, which transform into 27 criss-cross paylines when the Infinite 27 Wild Respin is triggered. This feature activates whenever a 27 WILD symbol lands on any of the reels, launching a respin where winning combinations explode to make way for new symbols and more chances to win. With each respin, the win multiplier begins at x2 and increases up to x4, keeping the excitement alive. Respins continue until no further wins are achieved.
Amplify the Action with QuickX
For players eager to dive right into the action, 27 Crystal Fruits offers the QuickX feature, allowing them to select their desired multiplier and instantly enter the respin mode. Players can choose a multiplier from x2 to x4, ensuring that the rewards match the thrill. This feature is available through the Bonus Buy option, where players can purchase a guaranteed respin with their chosen multiplier, ensuring high-octane gameplay from the start.
A Game for All Adventurers
27 Crystal Fruits is designed to appeal to both new and experienced players, offering medium volatility with an RTP of 95.07%. The gameās simple yet dynamic mechanics, coupled with its colourful visuals and crisp animations, create a highly engaging gaming experience, blending nostalgia with features attractive for contemporary gamers.
Katarina Slaninova, Head of Marketing at Tom Horn Gaming, said: ā27 Crystal Fruits is a fresh take on a classic theme. Weāve retained the familiar elements that our players love but added new dimensions with features like the Infinite 27 Wild Respin and QuickX. Itās fast-paced, engaging, and offers great winning potential ā a perfect addition to our Crystal Fruits series.ā
With its modern twists on a beloved format, 27 Crystal Fruits is set to become another fan favourite in Tom Horn Gamingās impressive portfolio. Whether youāre looking to relive the charm of traditional fruit slots or dive into the innovative features of Infinite 27 Wild Respin and QuickX, this game promises non-stop action and rewards.
The game will be available worldwide from 17 October.
The post Tom Horn Unveils Infinite Excitement in 27 Crystal Fruits appeared first on European Gaming Industry News.
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