Latest News

How to avoid failing at affiliate marketing in 2024?

Published

2 years ago

April 11, 2024

how-to-avoid-failing-at-affiliate-marketing-in-2024?

Reading Time: 4 minutes

The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.

The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes.

Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:

The quality of the content the affiliate creates.
Regulations the affiliate or affiliate program might be subject to.
This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
An ongoing analysis of the size and quality of traffic the affiliate is delivering you.

To know more about these points you can read an instruction from the Slotegrator Academy by link.

The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?

Slotegrator shares some regional specifics of affiliate marketing:

Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.

Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:

Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”

Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.

And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:

“The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”

The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.

Artificial intelligence

Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets

Published

3 hours ago

June 22, 2026

Wladimir P.

kaizen-gaming-rolls-out-genai-powered-betano-trivia-across-20-markets

Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates.

The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to power the avatar presenter, create dynamic trivia content, and generate supporting audiovisual assets, positioning it as a new engagement format inside the Betano brand.

Players are invited to answer questions spanning sports, entertainment and pop culture and compete for prizes, according to the company. Kaizen Gaming also tied the timing of the launch to heightened global football attention, pitching the game as a second-screen-style entertainment layer for fans.

George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”

Kaizen Gaming framed the release as part of its broader generative AI push, arguing that internal teams can use the technology to scale new product experiences across multiple regulated markets.

The post Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

ELA Games

ELA Games adds slots portfolio to Fonbet.gr in Greece

Published

4 hours ago

June 22, 2026

Wladimir P.

ela-games-adds-slots-portfolio-to-fonbet.gr-in-greece

Deal expands ELA Games’ distribution under its Hellenic Gaming Commission licence, with localized titles now live on Fonbet’s Greek site.

ELA Games has partnered with Fonbet to roll out a selection of its slot titles to Greek players via Fonbet.gr.

The supplier said the integration makes its portfolio available through Fonbet’s Greek-facing operation, including titles such as Piñatas Festival, Flame Fruit Frenzy and Riches Express. The release positions the launch as a lobby expansion for Fonbet and a further distribution step for ELA Games in the market.

ELA Games said the deal builds on its existing presence in Greece, citing its Hellenic Gaming Commission licence. The company also claimed active users in Greece rose 86.3% over the last two quarters, while bet counts increased 201.9% over the same period.

Yaroslav Soloshenko, Business Development Team Lead at ELA Games, said: “Partnering with Fonbet is a brilliant step forward for our brand visibility in Greece. The Greek market means a great deal to us and has been a strong focus for our growth strategy recently. Having our content available on their well-respected platform allows us to showcase the true depth of our portfolio to a dedicated audience. We welcome the opportunity to offer players and partners a full, detailed presentation of the immersive mechanics, unique art styles, and gamified features our team puts into every single release.”

The post ELA Games adds slots portfolio to Fonbet.gr in Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

HIPTHER Launches HALLO: The Standard in Compliance Expertise

Published

6 hours ago

June 22, 2026

Wladimir P.

hipther-launches-hallo:-the-standard-in-compliance-expertise

A Pioneering Premium Platform Connecting Organizations with Elite Compliance Professionals, Legal Operations Experts, and Trusted Industry Vendors

Europe — HIPTHER proudly announces the launch of HALLO (Highly Aligned Leaders in Legal Operations), a pioneering platform redefining how organizations discover, connect with, and engage compliance expertise.

Embodying the tagline “The Standard in Compliance Expertise,” HALLO combines a premium professional directory, industry intelligence hub, community platform, and visibility ecosystem into a single destination for compliance professionals and the organizations that rely on them.

At a time when regulation is becoming more complex across gaming, fintech, payments, AI, cybersecurity, digital identity, AML, blockchain, and emerging technologies, the need for trusted expertise has never been greater. HALLO addresses that challenge by creating a structured environment where qualified professionals, legal operations specialists, compliance leaders, and service providers can be discovered, evaluated, and engaged with confidence.

Beyond a Directory

HALLO is built as more than a professional directory.

It serves as a dedicated ecosystem for compliance excellence, enabling organizations to identify the right expertise while giving professionals a platform to showcase their experience, achievements, thought leadership, and industry contributions.

Memberships Tailored for Professionals and Organizations

HALLO offers flexible participation options designed to support everyone from independent compliance professionals to large organizations building regulatory, legal, and compliance capabilities.

There is an Individual Professional Membership available as well as an Enterprise Membership for teams and organizations seeking expanded access, visibility, and networking opportunities. All memberships include a 14-day free trial.

Free Expert Profiles, Premium Visibility Opportunities

One of HALLO’s core principles is making compliance expertise discoverable.

Compliance professionals can join HALLO free of charge as Experts, creating publicly visible profiles that showcase their experience, areas of specialization, professional achievements, and industry expertise.

Whether joining as an independent expert, a growing consultancy, or an established enterprise, HALLO provides multiple pathways to build credibility, expand reach, and engage with a highly targeted audience of compliance, legal, regulatory, and operational decision-makers.

Introducing HALLO Resources: A Living Compliance Intelligence Hub

Alongside its directory and community functions, HALLO launches with one of its most powerful features: HALLO Resources.

The Resources section serves as a continuously updated compliance intelligence center featuring more than 17,000 regulatory and compliance-focused articles, bringing together regulatory updates, jurisdictional developments, enforcement news, legal analysis, compliance guidance, and industry intelligence from across the HIPTHER media network.

Designed to support both practitioners and decision-makers, HALLO Resources offers:

Daily updates with continuously refreshed content
Powerful search functionality by topic, jurisdiction, and keyword
Open access with no login required
Coverage spanning gaming, fintech, AI, payments, AML, digital policy, cybersecurity, and regulatory affairs

By combining expert discovery with practical intelligence, HALLO is a daily destination for compliance professionals.

Advertising & Thought Leadership

HALLO also introduces premium visibility opportunities through the Wayseers Booklet, the annual compliance handbook distributed at HIPTHER conferences across Europe.

The publication reaches more than 1,500 professionals across gaming, fintech, AI, compliance, and regulatory sectors, creating a unique opportunity for organizations to showcase expertise, promote services, and contribute thought leadership to the wider compliance community.

Advertising opportunities range from directory listings to half-page, full-page, and double-page placements through Standard, Premium, and Platinum packages.

Furthermore, HALLO serves as a trusted source of compliance expertise for HIPTHER’s media and conference initiatives, creating additional opportunities for members to contribute thought leadership, industry insights, and expert perspectives.

Building the Future of Compliance Collaboration

With regulatory complexity increasing across industries and jurisdictions, HALLO arrives at a critical moment for businesses navigating compliance, governance, risk management, legal operations, and regulatory change.

Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, stated about HALLO: “Navigating the modern regulatory landscape requires more than just standard legal advice; it demands highly specialized, agile compliance expertise. With the launch of HALLO, we are bridging the critical gap between organizations facing complex global standards and the elite professionals who can guide them through. By combining an active directory with a massive intelligence hub, we are setting a new standard for compliance collaboration and empowering businesses to move forward with absolute confidence.”