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Fanatics Betting and Gaming Closes its Acquisition of the US Businesses of PointsBet

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Fanatics Betting and Gaming (FBG), a subsidiary of Fanatics Holdings Inc., closed on the final state, Illinois, in its previously announced acquisition of the U.S. businesses of PointsBet. PointsBet Holdings Limited confirmed receipt of the final installment of the headline purchase price of $225 million and has transferred the remaining entities to FBG, including all of the remaining entities that make up PointsBet’s United States sports wagering, advance-deposit wagering and iGaming operations, Banach Technology, a copy of the PointsBet platform and a license to use that proprietary technology platform.

The acquisition accelerated the company’s growth plans, making the Fanatics Sportsbook available to 95% of the addressable online sports bettor market in the U.S. By the end of the month, Fanatics Betting and Gaming will be operating online in Arizona, Colorado, Connecticut, Indiana, Illinois, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia and West Virginia, pending regulatory approvals. Fanatics Casino is available online in Michigan, Pennsylvania and West Virginia with New Jersey to follow. Fanatics Betting and Gaming will also provide the betting operations to nineteen retail locations, including the only retail sportsbook inside an NFL stadium at Commanders Field in Maryland.

“The acquisition of the US businesses of PointsBet has super charged our expansion plans,” said Matt King, CEO of Fanatics Betting and Gaming. “In addition to our migration of PointsBet customers and technology to the Fanatics Sportsbook and Casino platform, we have also added an incredibly talented team of passionate leaders from the ranks of PointsBet USA that have already made an impact on our business.”

Mark Hughes and Aonghus Mulvihill will join the executive leadership team at Fanatics Betting and Gaming from PointsBet USA. In addition, more than 200 PointsBet employees are joining FBG in a variety of roles and the company has taken over the leases of the former PointsBet offices in Denver, CO and Dublin, Ireland.

Over the last year, Fanatics Betting and Gaming has been seamlessly migrating PointsBet customers onto the Fanatics Sportsbook and Casino platform and incorporating PointsBet’s risk management platform and quantitative driven trading models from Banach Technology to enhance its market offerings. The Fanatics Sportsbook is the most rewarding online sportsbook giving customers up to 5% of their wager back in FanCash. The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting and transparent withdrawals. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android. The newly designed Fanatics Casino is embedded in the Fanatics Sportsbook app and features a range of classic and popular casino favorites like roulette, slots and blackjack. Fanatics Betting and Gaming has also produced exclusive casino content including the popular Fanatics Blackjack game developed in partnership with Boom Entertainment.

Alex Smith

Fanatics Betting and Gaming Appoints Alex Smith as its Chief Legal Officer

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Fanatics Betting and Gaming has announced the appointments of Alex Smith to the position of Chief Legal Officer and Sara Tait to Senior Vice President and Head of Legal and Regulated Industries.

Reporting to Fanatics Betting and Gaming CEO Matt King, Smith will be a member of the FBG executive team and lead legal, regulatory, compliance, and government affairs strategy for the company’s rapidly growing sports betting and iGaming division. Smith Joined FBG in 2021 as VP of Legal and Regulatory Compliance and spearheaded the fastest state by state roll out for Fanatics Sportsbook in the history of U.S. sports betting.

“Alex was one of our first hires and he helped build our legal and regulatory apparatus that has allowed us to launch products rapidly in legal sports betting, iCasino and prediction markets. As we continue to grow, Alex is the perfect person to lead our legal and regulatory functions into the future,” said Matt King, CEO of Fanatics Betting and Gaming.

Reporting to Alex Smith, Tait will have wide responsibilities spanning multiple strategic subject matters within FBG, specifically serving as legal counsel to the regulated gaming and markets products. She is responsible for developing and managing FBG’s relationships with federal and state regulators; contributing to government affairs efforts and strategic industry initiatives; furthering FBG’s consumer protection measures; and maintaining licenses and registrations with federal and state oversight bodies.

“Sara is a well-respected former gaming regulator who also has experience in the private sector, making her the ideal choice to lead critical legal and regulatory efforts. The legal and regulatory landscape for sports betting, iCasino and prediction markets are constantly changing and having someone that has been on both sides of the regulatory landscape will be invaluable to us as we continue our growth trajectory,” said Smith.

The post Fanatics Betting and Gaming Appoints Alex Smith as its Chief Legal Officer appeared first on Americas iGaming & Sports Betting News.

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Courtney Hirsch

Jomboy Media and Fanatics Announce Partnership

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Fanatics Betting and Gaming has announced a new partnership with Jomboy Media, the creator-led sports media company behind some of the most influential baseball content on the internet. The multi-platform collaboration spans Fanatics Sportsbook and Fanatics Prediction Markets, bringing integrated fan experiences across Jomboy Media’s flagship shows and social channels throughout the 2026 baseball season.

The partnership establishes Fanatics Sportsbook as the Exclusive Sportsbook Partner across Talkin’ Yanks, Talkin’ Giants and Breakdowns, while Fanatics Prediction Markets will serve as the Exclusive Prediction Markets Partner across Talkin’ Baseball (the top-ranked baseball podcast in the world), Jomboy Media’s broader baseball programming including Baseball Today and Baseball Trivia, as well as the company’s fast-growing content franchise The Warehouse Games, an original sports league modeled on backyard competitions.

This collaboration reflects Fanatics Betting and Gaming’s continued commitment to meeting fans where they are by partnering with creators who have built deeply engaged communities around the sports they love.

“Jomboy Media has built one of the most influential fan-driven sports media platforms anywhere. Their ability to turn baseball moments into culture and conversation is unmatched. By integrating Fanatics Sportsbook and Fanatics Prediction Markets directly into their shows and social content, we’re connecting with fans in the places they already spend their time,” said Michael Fitzsimmons, SVP of Brand Marketing at Fanatics Betting & Gaming.

The partnership integrates Fanatics across Jomboy Media’s ecosystem through branded show segments, custom social formats and creator-led content designed to meet baseball fans where they already engage with the game. By tapping into Jomboy Media’s signature storytelling style and deep knowledge of baseball culture, the collaboration will highlight betting insights, predictions and interactive fan moments tied to key points across baseball and football calendars.

Integrations will also appear alongside Jomboy Media’s widely viewed Breakdowns video series featuring licensed MLB footage, with programming rolling out throughout the season from Opening Day through the postseason for Jomboy Media’s highly engaged community of more than 35 million across YouTube, social media and podcasts.

“We couldn’t be more excited to keep growing the game alongside Fanatics, which has built such an undeniable presence in sports. For us, this partnership was never about a traditional sponsorship. It was about finding a partner that understands how our community lives and breathes baseball and wants to be part of that experience with us. We’re bringing Fanatics Sportsbook and Prediction Markets into the podcasts, the shows, the breakdowns, The Warehouse Games — all of it. This season is just the starting line, and our community is going to feel it in a way that’s authentic to how we’ve always done things at Jomboy Media,” said Courtney Hirsch, CEO of Jomboy Media.

The post Jomboy Media and Fanatics Announce Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Daniel Lechner

Fanatics Casino Expands Gaming Portfolio with White Hat Studios’ Award-winning Titles

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Fanatics Betting and Gaming has integrated a range of White Hat Studios’ award-winning games into the new online Fanatics Casino for customers in Michigan and Pennsylvania.

Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino players access to popular slots, including the hit titles Goonies Hey You Guys and Ted Cashlock. Each title offers engaging gameplay and immersive visuals that connect players with their favorite brands.

“White Hat Studios’ diverse content portfolio brings a compelling mix of branded and original content that will resonate well with our players. The addition of these titles strengthens our casino offering, and we’re excited to introduce them to our growing community of players,” said Conor Grant, Vice President of Gaming at Fanatics Betting and Gaming.

Fanatics Casino will also house a curated selection of White Hat Studios’ dedicated table games and popular slots including Almighty Buffalo Megaways.

“We’re thrilled to integrate our diverse range of branded titles into Fanatics Casino, marking a fantastic opportunity for players in key states to experience the quality and entertainment value that White Hat Studios’ games are known for. We’re confident that players will love the fresh content and engaging gameplay we will add to the platform,” said Daniel Lechner, SVP Sales and Marketing at White Hat Studios.

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