Interactive “Guess Who?” style experience will take place on April 25–26 at NorteShopping, engaging fans through a playful format

 Betano, in partnership with Flamengo, will host a special fan activation this weekend, April 25–26, aimed at bringing supporters closer to women’s football.

The initiative will take place at NorteShopping in Rio de Janeiro and features an interactive experience inspired by the classic guessing game “Guess Who?”.

In the activation, two participants compete by secretly selecting a player from Flamengo’s women’s team.

They then take turns asking “yes” or “no” questions related to the athletes — such as position, physical traits, or national team experience — narrowing down the possibilities until one correctly identifies the opponent’s chosen player.

“By creating interactive, fun, and accessible experiences, we aim to connect with fans in a genuine way, give visibility to women’s football players, and contribute to the sustainable growth of the sport,” said Fabio Ritter, Senior Sponsorships Activation Manager at Betano.

Designed to place women’s football at the center of engagement, the activation focuses on audience experience as a way to strengthen the connection between fans and the sport.

Participation is open to individuals over 18 who are registered on the Betano website. Registration can also be completed on-site.

Event details:

Date: April 25–26
Time: 10:00–22:00 (Saturday) and 13:00–21:00 (Sunday)
Location: NorteShopping
Avenida Dom Hélder Câmara, 5474, Cachambi, Rio de Janeiro, Brazil

Kaizen Gaming is one of the world’s leading GameTech companies.

With a strong focus on technology and people, it continuously enhances the online gaming experience for millions of customers worldwide, while delivering responsible and engaging sports entertainment.

Kaizen Gaming owns Betano, a premium sports betting and online gaming brand with a strong presence across Europe, the Americas, and Africa.

The company employs more than 3,000 people globally.

In Brazil, Betano sponsors the country’s top competitions, including the Brasileirão Betano and Copa Betano do Brasil, and is also an official partner of Flamengo.

Kaizen Gaming has received multiple industry awards, including “Operator of the Year” at the EGR Operator Awards and SBC Awards 2025.

Para aproximar público do futebol feminino,  a ação inspirada no jogo “Cara a Cara” acontece nos dias 25 e 26 de abril e aposta em experiência lúdica para ampliar a visibilidade da modalidade.

A Betano, em parceria com o Flamengo, promove no próximo fim de semana, dias 25 e 26 de abril, uma ativação especial voltada ao futebol feminino. Realizada no NorteShopping, no Rio de Janeiro, a iniciativa leva ao público uma experiência interativa inspirada no clássico jogo de adivinhação “Cara a Cara”.

Na dinâmica, dois participantes competem entre si ao escolher, de forma secreta, uma jogadora do time feminino do Flamengo.

A partir daí, os jogadores se revezam em perguntas com respostas de “sim” ou “não” relacionadas às atletas, como posição em campo, aparência física ou trajetória na Seleção, por exemplo.

A cada resposta, as possibilidades são reduzidas até que um dos participantes descubra primeiro a jogadora escolhida pelo adversário.

“Ao criar experiências interativas, divertidas e acessíveis, buscamos nos conectar com a torcida de forma genuína, dar visibilidade às atletas do futebol feminino e contribuir para o crescimento sustentável da modalidade”, afirma Fabio Ritter, Senior Sponsorships Activation Manager da Betano.

Além de estimular o engajamento do público ao colocar o futebol feminino como protagonista, a ação aposta em uma abordagem centrada na experiência do público para aproximar os torcedores da modalidade.

Para participar da ativação, é necessário ter mais de 18 anos e possuir cadastro no site da Betano. O registro também pode ser feito no local.

Serviço:

Data: 25 e 26 de abril
Horário: 10h às 22h no sábado e 13h às 21h no domingo
Local: NorteShopping
Avenida Dom Hélder Câmara, 5474, Cachambi, Rio de Janeiro

A Kaizen Gaming é uma das maiores empresas de GameTech do mundo. Com foco em Tecnologia e Pessoas, busca evoluir continuamente a experiência de jogos online que oferece a milhões de clientes em todo o mundo e entreter os fãs de esportes de forma divertida e responsável.

A Kaizen Gaming é proprietária da Betano, marca premium de apostas esportivas e jogos online, com presença consolidada em diversos mercados na Europa, Américas e África. A empresa emprega mais de 3.000 pessoas em todo o mundo.

No Brasil, a Betano está presente nas duas principais competições do país, o Brasileirão Betano e a Copa Betano do Brasil, além de ser parceira oficial do Flamengo.

A Kaizen Gaming é reconhecida como uma das principais empresas do mercado global de apostas esportivas e jogos, tendo recebido diversos prêmios do setor, incluindo o de “Operadora do Ano” no EGR Operator Awards e no SBC Awards 2025.

• Another attempt by SPRIBE to mislead the industry fails as two consecutive instances reject requested injunction
• Decision allows Aviator Brasil to continue operating while the court examines the broader AVIATOR trademark dispute

 Aviator Studio Brazil has secured two consecutive court decisions in São Paulo, Brazil, rejecting attempts by SPRIBE to impose an injunction on its operations.

The rulings, delivered by the São Paulo Court of Appeals (2nd Reserved Chamber of Business Law) on 16 April, were in favour of the defendants overall. The court rejected the injunction request against the group, allowing Aviator Studio Brazil to continue operating in the market with partners such as Foggo Entertainment (Blaze) while the broader trademark dispute is examined through the normal judicial process.

Contextualising Separate Proceedings

This victory in the group proceedings follows an announcement by SPRIBE on 15 April regarding a separate matter involving NSX Betnacional. Aviator LLC clarified that neither the company nor the operator were aware of those specific proceedings initially. As soon as that separate matter became known, Aviator Studio Brazil immediately took action to assume responsibility for defending the legitimate use of the brand, providing NSX Betnacional with all legal support required.

Key Court Findings

The Court of Appeals based its decision on the following key findings:

• Lack of likelihood of success on the merits: While SPRIBE claims exclusive ownership of the “AVIATOR” trademark, the court found substantial controversy regarding the validity of those rights both domestically and internationally.
• Absence of irreparable harm: The court determined there is no imminent or irreparable harm that would justify immediate intervention.
• Valid licensing: The court emphasised that Aviator Studio Brazil has been commercially operating under the “AVIATOR” mark based on a licence from Aviator LLC, the regularity and effects of which shall be examined during the proceedings.

Protecting the AVIATOR Ecosystem

Aviator Studio Brazil joined the proceedings and supported its operator partners, including Foggo Entertainment (Blaze) by fulfilling all indemnity and defence obligations under its Software Licence Agreement.

The company has affirmed that it stands fully behind its partners, taking responsibility to defend, indemnify, and hold them harmless in relation to the use of the AVIATOR brand and product. This reinforces the company’s long-term commitment to protecting its partners and the integrity of the AVIATOR ecosystem.

In relation to the NSX Betnacional matter, Aviator LLC confirmed that neither it nor Betnacional were aware of the proceedings initially.

As soon as the matter became known, Aviator Studio Brazil immediately took action to support its partner Betnacional and assume responsibility for defending the legitimate use of the AVIATOR brand.

International Context

Aviator LLC stated that these outcomes reinforce its long-standing position that attempts to secure early-stage injunctions are not reflective of the merits of the case. This follows earlier proceedings in the United Kingdom High Court, where an interim injunction obtained by SPRIBE was clarified as a narrow procedural step with no bearing on ownership or the final outcome of the dispute.

With no findings made against Aviator LLC’s underlying rights in Brazil and courts declining to grant urgent relief, the company continues its operations while remaining confident in its legal position as proceedings progress across multiple jurisdictions.

Commenting on the decision, George Pruidze, CEO at Aviator Studio, said: “Following two consecutive victories in both the trial court and appeal courts in São Paulo, it is clear there is no basis for the urgent measures sought by SPRIBE. Aviator Studio Brazil continues to operate lawfully under licence, and we remain fully committed to supporting our partners and defending the AVIATOR brand wherever necessary.

“As similar actions by SPRIBE continue to trigger proceedings in Brazil, including the ongoing matter involving Betnacional, we will continue to stand behind our partners and ensure the legitimate use of the AVIATOR brand is protected. We are confident that the same facts and legal position will continue to prevail as these cases progress.”