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the*gamehers Harness ‘Pink Pixels’ Weekly Livestream to Empower Women in Gaming
With a mission to transform the female gaming landscape, the*gamehers has launched the “Pink Picks” campaign, an initiative set to support and highlight women in the*gamehers community. This initiative aims to shine a light on the achievements of women in gaming, creating a supportive and inclusive space.
Central to this campaign is the Pink Picks “gameher of the Week”, featured in the*gamehers “Pink Pixels” weekly livestream. This initiative invites the gaming community to nominate exceptional female gamers for recognition. Winners will not only have their accomplishments highlighted during the broadcast, but will also receive a swag bag from Thunderpick, filled with travel necessities, high-end tech items, and gaming accessories, as a gesture of gratitude for their impact on the*gamehers community. By celebrating these individual successes, the campaign also seeks to foster a sense of solidarity and support among community members.
“We’re excited to continue our mission to elevate women in gaming through education, opportunities, and entrepreneurship through the Pink Pixels platform,” says Allie Young, President of the*gamehers.
“Pink Picks” represents part of the broader collaboration between the*gamehers and Thunderpick, which encompasses various efforts to promote the female gaming arena. Notably, this includes the Thunderpick FemaLED Tournament, a competitive event tailored for female-led teams in Counter-Strike (CS2). This tournament not only showcases the talent and competitive nature of female gamers, but also offers them a chance to progress to significant tournaments, with the winners moving on to compete in the Thunderpick World Championship 2024 North American Qualifiers. Complemented by a $5,000 prize pool courtesy of Thunderpick, the tournament will gain exposure across multiple streaming platforms and be celebrated with a watch party at the Momocon convention in Atlanta, GA, on May 27.
This collaborative effort signifies a crucial step towards fostering inclusivity, diversity, and equal opportunities in gaming, providing female gamers with unparalleled opportunities to demonstrate their abilities and engage in competition at an international level.
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Finnish gambling sector
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027
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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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