Industry News
Flexion “Direct-to-Consumer” Talks with Top Mobile Game Developers at GDC Will Define the Future
![flexion-“direct-to-consumer”-talks-with-top-mobile-game-developers-at-gdc-will-define-the-future](https://recentslotreleases.com/wp-content/uploads/2024/03/133903-flexion-direct-to-consumer-talks-with-top-mobile-game-developers-at-gdc-will-define-the-future.jpg)
Executives from Flexion, the games marketing company, will hold a series of summit talks with top developers at GDC in San Francisco (18 to 22 March 2024) to discuss how direct-to-consumer (D2C) services could enhance revenue.
The D2C’24 Summit will focus on the opportunities offered to developers by recent moves freeing up the mobile games market and, in particular, on new routes to user acquisition. The aim will be to align the industry on the best way forward in light of changes in the app stores.
Flexion is already the leader in accessing alternative markets including Amazon, Samsung, Huawei, Xiaomi, Aptoide, DT Hubs and ONEstore, boosting revenue for top games without upfront costs or significant effort. It is building on its partnerships with these platforms and other industry leading companies from UA to 3rd party billing to meet future developer needs.
“We have many years of experience and the know-how in taking an existing game and finding new revenue sources. We have also built partnerships across the industry – including with alternative app stores – that will allow us to help developers go much further in future,” Jens Lauritzson, CEO of Flexion, said.
In the last quarter, Flexion saw a 64% increase in its own revenue, as an increasing number of developers took the plunge into alternative markets. Through working with Flexion, developers see a more than 10% average boost in revenue (over marketing in Google Play alone) without significantly adding to their costs.
Jens said: “Developers have been frustrated by difficult user acquisition, where it is challenging to achieve positive returns due to changes in tracking and high store fees. But with the DMA in Europe and court cases in the US forcing Google and Apple to ease their stranglehold on the mobile games market, now is an excellent time for developers to re-engage directly with consumers.
“Many will hesitate at the underlying complexity and size of investment needed to exploit these opportunities, and so third-party services, like those being developed by Flexion, are going to be vital in making the ROI figures work.”
Through the D2C’24 Summit, Flexion will canvas opinions and share its ideas on direct-to-consumer marketing with top developers. The goal will be to create a consensus on the tools and services developers will need to maximise returns.
“We’re at the edge of a step change in the mobile games market and it’s important for the industry that we get things right. That’s why we’ve invited developers to these talks, and I’d be happy to hear from anyone else who would like to contribute to the discussion,” Jens said.
Ben Anquetil’s appointment as Head of Business Development is an important part of Flexion’s future-focused strategy. He has a brief to evaluate the company’s value proposition for D2C with the aim of ensuring that developers generate better return on their marketing spend going forward.
“I’m delighted to welcome Ben to the Flexion family at such an exciting time. He has a wealth of experience in the alternative distribution space and in strategic initiatives that generate more revenue and audiences for developers. With his help, Flexion will grow a whole new aspect of its business, offering developers easy access to the burgeoning range of markets that will become the norm,” Jens said.
“I foresee amazing opportunities for developers. By using D2C services, they will be able to enhance user engagement and retention for their games while improving margin. These factors will give them the freedom to grow revenue and audiences,” Ben said.
Industry News
Novomatic Netherlands Appoints Alexander Legat as CEO
![novomatic-netherlands-appoints-alexander-legat-as-ceo](https://recentslotreleases.com/wp-content/uploads/2024/09/139546-novomatic-netherlands-appoints-alexander-legat-as-ceo.jpg)
Novomatic Netherlands has appointed Alexander Legat as its CEO.
Legat takes over from Zane Mersich, who has moved onto the company’s Supervisory Board.
His appointment has bolstered Novomatic Netherlands’ management team with two decades of legal and operational experience in the gaming industry.
Legat will also bring knowledge gained at Novomatic’s Austrian subsidiaries into his new role.
“I am grateful for the new operational role in the dynamic Dutch market and look forward to working with the local team and the opportunities that lie ahead,” he said.
The Novomatic Netherlands’ management board said in a statement: “With Dr. Alexander Legat, Novomatic Netherlands is gaining a first-rate legal expert who not only knows the group extremely well but has also already worked closely with the national subsidiaries.
“His appointment is an important step in our work to successfully meet the future challenges in the Dutch market and further expand our position.”
The post Novomatic Netherlands Appoints Alexander Legat as CEO appeared first on European Gaming Industry News.
Industry News
AskGamblers Kicks Off Charity Month by Donating €106,500 to HISBAS
![askgamblers-kicks-off-charity-month-by-donating-e106,500-to-hisbas](https://recentslotreleases.com/wp-content/uploads/2024/09/139462-askgamblers-kicks-off-charity-month-by-donating-e106500-to-hisbas.jpg)
During this year’s Charity Night, AskGamblers raised €106,500, thanks to their partners who auctioned for paid positions on the website. The funds raised on 12 June are now being donated to the Hydrocephalus and Spina Bifida Association of Serbia (HISBAS).
Every year, AskGamblers hosts a Charity Night as part of AskGamblers Awards, during which the company’s partners auction for paid positions on the website. On 12 June, AskGamblers raised a record-breaking €106,500.
As Charity Month 2024 kicks off, the entire sum raised during Charity Night will be donated to the Hydrocephalus and Spina Bifida Association of Serbia (HISBAS), an organisation that aims to improve and protect the health and quality of life of children living with spina bifida and hydrocephalus.
Dijana Radunović, General Manager at AskGamblers, commented: “It is always a thrill to raise another record-breaking sum, especially as it is all for a good cause. We couldn’t be more grateful to our partners for their contributions; none of this would be possible without them. Thank you for making another Charity Month a success.”
The post AskGamblers Kicks Off Charity Month by Donating €106,500 to HISBAS appeared first on European Gaming Industry News.
Industry News
Stretch Network at SBC Summit Lisbon 2024
![stretch-network-at-sbc-summit-lisbon-2024](https://recentslotreleases.com/wp-content/uploads/2024/09/139436-stretch-network-at-sbc-summit-lisbon-2024.jpg)
Stretch Network, an online poker software provider dedicated to strategically supporting its partners in developing and optimising poker operations, will participate in the SBC Summit Lisbon 2024 at stand B155. Offering a comprehensive range of services, including custom website development, ongoing maintenance and assistance in obtaining the necessary operating licenses, Stretch Network provides tailored solutions for various operational models, such as White Label, API and Turnkey, ensuring that its partners have the most suitable tools for success.
The SBC Summit Lisbon is anticipated to be one of the industry’s most significant events this year, offering a premier platform for learning, networking and exploring the latest industry trends. Stretch’s participation underscores its commitment to innovation and collaboration within the online gaming sector.
As one of 600 exhibitors, the Company will showcase its latest offerings and features, engage with industry professionals and existing partners, explore future collaborations and discuss necessary developments that will shape the tomorrow of online poker.
The post Stretch Network at SBC Summit Lisbon 2024 appeared first on European Gaming Industry News.
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