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Swintt enters Belgian market with Circus.be partnership
Up-and-coming software provider strengthens European presence with new deal that will see full suite of SwinttSelect and SwinttPremium games offered on leading casino platform
Swintt, hotshot software developer behind recent hits Dynamite Boost and Big Max Multi Reel, has announced that it will shortly enter the regulated Belgian market via a new deal with Circus.be that will see its full portfolio of titles launch on the popular online casino platform.
Following hot on the heels of last year’s partnership with Circus.nl which saw the provider cement its presence in the then-nascent Dutch market, the new deal will now enable customers at the leading Belgian casino site to experience a rich and varied line-up of SwinttSelect and Swintt Premium releases including exciting upcoming releases by Elysium Studios, as well as those supplied by boutique third-party studios via the innovative SwinttStudios programme.
Already well established as one of the country’s top regulated online casino platforms, the news means that Circus.be will be able to further bolster its current line-up of well over 1,000 casino titles with the addition of both established favourites and eagerly anticipated upcoming releases from the hit studio.
With the Swintt line-up having been carefully curated to cater for the broadest cross-section of players imaginable, the presence of both classically-themed SwinttPremium games and cutting-edge SwinttSelect titles means that there will be something for everyone when the full catalogue goes live.
In the former category, players at Circus.be can look forward to getting their first taste of the fan-favourite “Pots and Pearls” series of games in Seven Seven Pots and Pearls, a retro, fruit-themed slot that provides players with an exciting pearl free spins feature and access to four rewarding local jackpots.
The highlight of the SwinttSelect portfolio, meanwhile, will undoubtedly be the inclusion of Aloha Spirit XtraLockTM – an engaging “Xtra” series slot that draws its inspiration from Polynesian culture and offers players the chance to get their hands on a 200,500x max win in its innovative Tiki free spins feature.
With the latter of these two titles still ranking as the software provider’s most successful release to date, there will certainly be plenty of players at Circus.be eager to take Aloha Spirit XtraLockTM for a spin, but really the popular game is just the tip of the iceberg in terms of what they can expect to discover from the full Swintt portfolio as more cutting-edge slots are rolled out over the coming weeks.
David Mann, Chief Executive Officer at Swintt, said: “Having already collaborated with the Circus Casino brand for a highly successful venture in the Netherlands, we’re delighted to be expanding the scope of our deal to include Belgium as we look to enter the market there for the very first time.
“With Circus.be being one of the country’s best-known online casino platforms, we’re really looking forward to being able to share our full range of slots with their players – and with the entire Swintt portfolio to choose from, we’re sure there’ll be something for everyone in our line-up.”
David Carrion, Chief Operating Officer Interactive at Circus.be, said: “At Circus.be, entertainment and pleasure are at the heart of what we do. We’ve always prided ourselves on offering unparalleled choice and variety to our customers – and our new partnership with Swintt will ensure that we’re able to offer an even greater range of top titles to all players in the Belgian market.
“Known for their innovative range of Select games as well as more-traditional Premium releases that combine rewarding features with recognisable graphics and sounds, the Swintt portfolio caters for all tastes and preferences, and we can’t wait to see how it performs when it goes live later this month.”
As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.
Apollo
Apollo Funds Complete Acquisitions of International Game Technology’s Gaming & Digital Business and Everi; Combined Enterprise to Operate as IGT
Apollo announced the completion of the previously announced acquisitions of International Game Technology PLC’s (doing business as Brightstar Lottery) Gaming & Digital Business and Everi Holdings Inc. (Everi) by a holding company owned by funds managed by Apollo affiliates (the Apollo Funds). The all-cash transaction, valued at approximately $6.3 billion, brings together complementary businesses to form a privately held global leader in gaming, digital and financial technology solutions.
The two companies will be integrated into a combined enterprise in the coming months. Headquartered in Las Vegas, the combined enterprise will operate under the IGT name, while retaining the Everi brand in select markets and product lines. IGT will be organized into three business units: Gaming, Digital, and FinTech, creating a customer-first enterprise supported by a people-first culture that values talent, collaboration, and innovation.
“This is a defining moment for our industry. By uniting two leading organizations, we are building an enterprise with the scale, talent and technology to lead the future of gaming. With Apollo’s support, we are very well-positioned to deliver exceptional content across land-based and digital experiences, along with integrated financial solutions and casino management that enhance the player journey and drive value for our customers. I’m honored to be part of this exciting chapter and to help shape the future of IGT,” said Nick Khin, Interim CEO of IGT.
As previously announced, Hector Fernandez is expected to assume the role of CEO of IGT in the fourth quarter of 2025, following the expiration of a customary non-compete period. Until then, Mr. Khin will lead the organization and transition into the role of CEO of IGT’s Gaming business unit upon Mr. Fernandez’s arrival.
“Bringing together highly complementary businesses creates a more competitive, agile and well-capitalized platform built for long-term growth. We are confident that IGT is well positioned to deliver differentiated content and capabilities that better serve customers across the globe. We look forward to working closely with Hector, Nick and the rest of the talented IGT team to lead the industry forward,” said Daniel Cohen, Partner at Apollo.
The post Apollo Funds Complete Acquisitions of International Game Technology’s Gaming & Digital Business and Everi; Combined Enterprise to Operate as IGT appeared first on Gaming and Gambling Industry in the Americas.
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