Central Europe
Gaming Meets Business – Hamburg Games Conference 2024 brings the international games industry together

The 15th Hamburg Games Conference (HGC) gathered about 365 international trade visitors and 42 speakers from 255 companies in Hamburg on March 5 and 6. At the business conference, participants exchanged views on the status quo of the games industry and made valuable contacts in the historic Altonaer Museum. With a focus on current topics such as waves of layoffs and studio shutdowns as well as impulses for the future of the industry, the Hamburg Games Conference is once again positioning itself as a fixture in the games industry’s event calendar. On the first day of the conference, Hamburg’s First Mayor Dr. Peter Tschentscher gave a welcome address and took a tour of the conference to learn more about the current challenges facing the games industry.
The program offered a total of 17 talks, 5 panel discussions, the workshop “The Current Challenges for Public and Private Funding in Europe” with Prof. Odile Limpach, the roundtable “State of the Art of Artificial Intelligence Use Cases in the Games and Entertainment Industries” with Dr. Ralph Oliver Graef and Fabian Stösser, and the Indie Arena Booth Pitch Royal. In the Expo Area, 20 games companies and service providers, including Alibaba Cloud, Giants Software, Reactional Music, and several indie studios, presented themselves to trade visitors, who were also able to meet up in 470 meetings and an exclusive get-together event via the MeetToMatch matchmaking platform.
With the theme “Gaming meets Business”, the two stages focused on investments and licensing, current M&A trends, AI and technological innovations in game development, case studies on best practices, and panels on the state of the games industry.
Thanks to the free opportunity tickets sponsored by industry partners Plitch, InnoGames, Chrono Games, Marchsreiter Communications, Polaris, Immutable and IGDA, 70 people affected by layoffs were able to attend the HGC and benefit from the comprehensive program and matchmaking opportunities.
“In the current situation where waves of layoffs are the order of the day, our Opportunity Ticket campaign is our contribution to allowing those affected by layoffs to get in touch with potential employers. There is so much talent in the games industry and the industry needs to keep these experts,” says Wolf Lang, Managing Director of Super Crowd about the Opportunity Ticket campaign.
Exclusive in-person event with tailor-made matchmaking
“On its two conference days, the Hamburg Games Conference once again set topics, facilitated new collaborations, and made Hamburg the top choice for all things games. Whether in the lecture halls, in the Expo area, or the Meet to Match area, the need for exchange in the industry could be felt everywhere,” commented Dr. Ralph Graef, Managing Partner of GRAEF Rechtsanwälte.
Many international games companies on-site
The Hamburg-based companies Sunday, Bigpoint, The Sandbox, InnoGames, and 1SP Agency Holding supported HGC 2024 as enablers and on the Advisory Board. Many thanks also go to further sponsors Alibaba Cloud, 4Players, Bytro, Photon, Playa Games, Threaks, Tiny Roar, gamigo, Giant Games, Reactional Music, Neox Studios and Québec.
Speakers at this year’s Hamburg Games Conference came from the renowned companies Remedy Entertainment, Keen Games, Metacore, Thunderful Group, The Sandbox, Animoca Brands, Bigpoint, InnoGames, Sunday, Gamelight, London Venture Partners, Gamesindustry.biz, WINGS Interactive, Chrono Games, Lowbirth Games, Tabbler, Gamelight, Agnitio Capital, stillalive studios, Drake Star Partners, ROCKFISH Games, Spielworks, SpielFabrique 360°, Layer, The Sandbox, Rise and Play, Whow Games, 1SP Agency Holding, VIZTA Digital, Super Crowd Entertainment, GRAEF Rechtsanwälte, PATI, Dotemu, Team17, INSTINCT3 and Azerion.
Central Europe
Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract

Brightstar Lottery PLC announced that it will deploy its comprehensive retail central system technology, Aurora, along with advanced cloud-based software for Sächsische Lotto-GmbH (Lotto Saxony) in the State of Saxony, Germany via a seven-year contract. The contract was awarded to Brightstar following a competitive public procurement.
“The quality and reliability of Brightstar’s world-class lottery technology and operational support, along with its team’s knowledge of Lotto Saxony’s business needs are some of the reasons why we have partnered with the Company for 30 years. We look forward to upgrading our central system to Brightstar’s sophisticated platform and the many benefits its components will produce,” said Herr Frank Schwarz, Lotto Saxony Chief Executive Officer.
“This new seven-year contract marks an exciting chapter for Brightstar and Lotto Saxony as we work together to modernize lottery solutions throughout the state. Brightstar’s high-performing central system and peripherals will enable Lotto Saxony to manage its business more efficiently with the confidence in knowing the technology is secure, dependable, and responsible,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.
An integral part of OMNIA, Brightstar’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities to handle Lotto Saxony’s transaction processing, game management and back-office operations. Lotto Saxony will receive key cloud-based Aurora products including, Anywhere, to securely connect external applications to the retail system, and Performance Wizard, to deliver targeted insights and analytics.
The post Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract appeared first on European Gaming Industry News.
Central Europe
Interwetten becomes team partner of SK Rapid

Yellow and black meets green and white! Interwetten becomes SK Rapid’s new team partner. The online sports betting pioneer and Austria’s most popular football club are starting the new season together. The combination with Rapid coach Peter Stöger, who has been an Interwetten expert for many years and will also remain on the sidelines, makes the partnership a real success.
With more than 24,000 club members and over 220 official fan clubs, the Austrian record champions boast the largest fan base in the country! And with the Allianz Stadium in Vienna’s West Hütteldorf, the Green-Whites boast a modern home! Interwetten is expanding its extensive football commitment to include a traditional club and will now be present at SK Rapid’s home games on a ball display or 3D carpet in the stadium, as well as on the Hütteldorf club’s digital channels.
“We are very pleased about the new team partnership with SK Rapid. The connection to a club with great charisma and passion is a perfect fit for Interwetten. And the best part: With our long-time expert Peter Stöger, we already have Rapid’s coach on board ,” explains Interwetten Marketing Director Dieter Grück , who promises fans a comprehensive experience in addition to betting.
Grück adds : “We are planning various digital activations throughout the season that will offer our customers and Rapid fans unique experiences. This will certainly include exclusive promotions with Peter Stöger. With this, we want to underline our connection with Austrian football.”
SK Rapid Managing Director Steffen Hofmann warmly welcomes the sports betting provider to the green and white partner family. “This partnership is a strong signal and demonstrates the trust placed in our club. Together, we are planning innovative activations and are convinced that the collaboration will be very successful. I am delighted that Interwetten is now part of the large green and white partner family.”
The post Interwetten becomes team partner of SK Rapid appeared first on European Gaming Industry News.
Central Europe
Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow

Scientific Games will continue to bring exciting instant scratchcard games to Polish National Lottery players through a new agreement with Totalizator Sportowy. Celebrating the instant lottery’s 25th anniversary last year, Totalizator Sportowy is among the top five performing instant game lotteries in Europe (La Fleur’s 2025 World Lottery Almanac). The world’s largest lottery games company has provided scratchcards to Totalizator Sportowy for more than 20 years, with scratchcard game sales in Poland growing by 20% over the past three years (2022 to 2025).
“Our goal is to give our players entertaining scratchcard experiences while responsibly generating maximum proceeds for Polish sport and culture. We are delighted to continue working with Scientific Games to offer fun, modern scratch experiences,” said Katarzyna Woznica-Borkowska, Manager of Instant Products for Totalizator Sportowy.
Most recently, Scientific Games collaborated with Totalizator Sportowy to offer Polish players the PLN30 GIGA 7 game produced with the company’s advanced Dimension technology, which enhances the play experience with three-dimensional, reflection-at-different-angle refractions above and below the game graphics.
Currently, the company provides instant games to 110 government-regulated lotteries worldwide, including more than 50 European lotteries.
“Scientific Games is honored to continue our longtime relationship with Totalizator Sportowy that we have built across two decades,” said Paul Dures, Lottery Sales Director EMEA for Scientific Games. “We look forward to continuing our work to drive meaningful growth for the scratchcard games in Poland creating more innovative and attractive games for players.”
With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2025 World Lottery Almanac).
The post Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow appeared first on European Gaming Industry News.
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