Gambling in the USA
Strive Gaming Announces New Investment Round to Propel Future U.S. Commercial Growth Ambitions
OpenBet leads round, positioning Strive as strategic U.S. Player Account Management partner for the global sports betting powerhouse
Strive Gaming, a leading Player Account Management (PAM) platform within the U.S. betting and gaming industry, today announced it has raised a new investment round. OpenBet, a leading content, platform and service provider to the global betting industry, led the round.
OpenBet’s agreement with Strive Gaming complements its existing product architecture and is set to provide increased commercial opportunities for both organizations across North America, including in newly operating tribal markets. OpenBet already holds a strong position within the U.S., with several leading brands entrusting its technology, content and services to power their retail and digital offerings.
The investment deepens the collaboration between both companies and brings their leading platforms to market as a fully-integrated solution. The combined offering includes player protection and regulatory compliance features from Neccton, which OpenBet acquired in 2023.
Strive Gaming was founded in 2021 by Damian Xuereb and Max Meltzer, who will continue to lead the company and operate independently. Strive Gaming’s PAM solution will retain its platform-agnostic nature while maintaining the deepest integration with OpenBet to drive future expansion opportunities.
Jordan Levin, CEO of OpenBet, said: “This investment in Strive Gaming unlocks major new opportunities for OpenBet and bolsters our position as an end-to-end global industry-leader. With the strength of Strive Gaming’s PAM as a future-proofed solution for the U.S. market, combined with OpenBet’s high standards, we can offer U.S. operators a fully integrated, turnkey proposition that will fuel responsible betting experiences. This new partnership sparks a new chapter in our history, and we are looking forward to working closely with the Strive Gaming team.”
Max Meltzer, CEO of Strive Gaming, said: “Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the U.S. online betting industry over the coming years. OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company’s investment, in a move that will take us in a bold new direction, while maintaining our independence. We are extremely excited for our partnership with OpenBet – together, OpenBet and Strive Gaming have expertise across the entire betting industry, combined with strong tech and talent.”
Within three years of its founding, Strive Gaming has emerged as one of the leading U.S. PAM providers in terms of quantity of customers, with partners including Four Winds Casino, Golden Nugget (DraftKings), Desert Diamond and Betsafe.
Strive Gaming’s PAM offering has been specifically designed to address the requirements of U.S. facing operators. It offers speed to market in the complex regulatory environment, and a competitive set of features and functionality, as well as integrations to a wide range of the world’s leading content providers.
In addition to OpenBet, participants in the investment round included Knutsson Holdings AB, the former largest shareholder of casino content giant, NetEnt before its acquisition by Evolution Gaming. Astralis Capital Management LP, a specialist gaming fund, and a founder of one of Europe’s fastest growing casino operators, also joined the consortium alongside Betsson AB, the global gaming operator that was a seed investor in Strive Gaming’s exponential growth.
10 Ten Gaming has announced the launch of SmilesCasino.com, a new social casino poised to transform social casino gaming.
Smiles Casino aims to offer an unparalleled free-to-play social gaming experience to users across the US via innovative technology, exceptional customer service, and exciting promotional offerings.
The proprietary platform is designed to be easily accessible for all users without the need to download or purchase, providing a thrilling Vegas-style experience from home or on the go.
“We are delighted to launch SmilesCasino.com and look forward to providing the ultimate social casino experience for our users. Smiles Casino transports users to a wonderland of fun and entertainment, while providing safe and secure gameplay in a responsible social gaming environment,” said Carly Sawers, Head of Marketing at 10 Ten Gaming.
Among the many features available on Smiles Casino, users receive a welcome bonus, daily complimentary coins, tailored promotions, a vibrant social media community, and outstanding customer support.
New games are added weekly to an already expansive portfolio of popular game titles spanning a multitude of genres.
The launch of Smiles Casino is the first step in 10 Ten Gaming’s vision to stand at the forefront of the social casino landscape in the US.
Missourians will get to vote on whether to authorize a casino at the Lake of the Ozarks.
Backers of a casino in the popular tourist destination need to go to statewide voters to build the casino, because the Missouri Constitution only authorizes those gaming facilities on the Missouri and Mississippi rivers.
Secretary of State Jay Ashcroft initially rejected putting the ballot item before voters, contending that the measure didn’t collect enough signatures in the required six out of eight congressional districts. Ashcroft found that the plan did receive the necessary signatures in five districts but fell short in Missouri’s 2nd Congressional District.
Cole County Judge Daniel Green ruled on Friday that proponents of the casino ballot item did actually gather enough signatures in the 2nd District, which encompasses parts of St. Louis, St. Charles and Warren counties, and all of Franklin County. He then ordered Ashcroft to place the proposal on the Nov. 5 ballot.
Ashcroft spokesman JoDonn Chaney said the GOP statewide official does not plan on appealing Green’s ruling.
“During the initiative petition review process local election authorities were tasked with checking well over 1 million signatures,” Chaney said in an email. “From their reporting, the secretary of state’s office determined the Osage River Gaming petition was just short of the required signature count for ballot certification. After a challenge by the petitioner it was determined that enough additional signatures could be verified to place the petition on the November ballot.”
Backers of the plan to build the Lake of the Ozarks casino say the facility will spur 500 construction jobs and create 700 to 800 permanent jobs. State revenue from the casino would go toward education programs, with a specific emphasis on early child literacy efforts.
Missourians are also to vote on a measure legalizing sports betting, though opponents of that proposal filed a lawsuit contending that it didn’t get enough signatures in six out of eight districts.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new appointments. Read on and get updated.
Latest News
Hard Rock Digital and Hard Rock Casino Rockford announced that Hard Rock Bet has been launched in Illinois, with its highly rated online sports betting app now live throughout the state and in-person wagering began on August 29 at Hard Rock Casino Rockford’s sportsbook. Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its easy-to-use app and online sportsbook by visiting HardRock.bet. New Illinois players can take advantage of Hard Rock Bet’s signup offer and receive $100 in Bonus Bets instantly following their first cash bet of at least $5. Hard Rock Bet offers pre-game, live betting, futures and multiple parlay options (including Same Game Parlays) as well as a free online rewards programme and engaging promotions.
Table Trac Inc. along with TransAct Technologies Incorporated, a global leader in software-driven technology and printing solutions, shared the results from the first six months of the SlotSUITE deployment. The floor-wide, single-wire printing solution, announced in December 2023, was recently implemented in a large regional casino in the American Southwest. SlotSUITE was developed through a partnership between CasinoTrac and TransAct Technologies. It integrates TransAct’s Epicentral SE with PromoTrac, CasinoTrac’s unified promotions administration and management system, using a single-wire solution that works on existing CasinoTrac gaming floor networks.
Related Companies/Oxford Properties Group and Wynn Resorts revealed new project details for the next phase of Hudson Yards, including new renderings and animations as well as additional testimonials of support. The $12 Billion total project proposal to build Hudson Yards West on top of the undeveloped western rail yards, is a once-in-a-generation commitment that, if approved by City and State officials, would provide significant quality-of-life improvements for the neighborhood and enormous economic opportunity for the entire city.
New Appointments
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as its chief operating officer. Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year. Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
Wanna.com, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise. As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development.
The post Gaming Americas Weekly Roundup – August 26-September 1 appeared first on European Gaming Industry News.
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