Sportradar AG has announced that it has expanded its multi-year agreement with Hard Rock Bet, adding official PGA TOUR and Ultimate Fighting Championship (UFC) data, odds, and enhanced in-play betting capabilities to its existing suite of services in the US.

Hard Rock Bet Sportsbook players will benefit from new in-play offerings for the PGA TOUR, rights Sportradar acquired through its IMG ARENA acquisition, including dynamic micro markets such as hole winner and hole score. These new markets are complemented by advanced visualizations designed to enhance the live betting experience, featuring a real-time leaderboard with play-by-play commentary, 3D shot tracking for every hole, and automated insights throughout each round.

For UFC events, Hard Rock Bet users will gain access to an expanded range of in-play micro markets, including strikes attempted and landed, as well as takedowns, alongside a live match tracker with in-fight statistics, official branding, and fighter imagery, creating a more immersive, data-driven fan experience.

Through the partnership, Sportradar continues to power Hard Rock Bet with a broad portfolio of betting markets and real-time products, including live match trackers, APIs, and an extensive AV portfolio spanning more than 700,000 events annually across major sports.

Eduard Blonk, Chief Commercial Officer at Sportradar said: “We’re bringing the full scale of our official data, odds and AV portfolio to Hard Rock Bet’s customers. The addition of our newly acquired PGA TOUR and UFC content can help operators unlock more dynamic in-play betting opportunities and deepen fan engagement. We look forward to continuing our collaboration to enhance the live sports experience for Hard Rock Bet’s customers across North America.”

Mike Primeaux, Executive Managing Director and COO of Hard Rock Digital, said: “By continuing to integrate Sportradar’s content, we’re giving players more ways to engage with the action on our top-rated app. This partnership strengthens Hard Rock Bet’s differentiated experience and supports our goal of delivering a simple, personalized journey that keeps fans connected to the moments they care about most.”

1X2 Network, the leading iGaming content supplier and aggregator, has announced its partnership with Hard Rock Bet, bringing its diverse slot portfolio to their platform.

The agreement sees a selection of top performing 1X2 Network titles go live on Hard Rock Bet’s Michigan platform, including player favourites 3 Hot Chilli Peppers, Burn in Love and Train Strike Hold & Win. The agreement marks the debut of 1X2 Network content on Hard Rock Bet’s Michigan platform.

1X2 Network entered the Michigan market last year and has been delivering online casino content for regulated markets across Europe, North America, and Africa for over a decade, building a reputation for innovative mechanics and player first game design.

Christopher Reid, Commercial Director at 1X2 Network, said: “This partnership marks another milestone for 1X2. Hard Rock Bet is one of the most recognisable brands in the industry, and we’re excited to deliver engaging, high-quality content to their players.”

“We’re excited to welcome 1X2 Network to Hard Rock Bet Casino in Michigan. At Hard Rock Bet, we take a player-first approach to everything we do, and this launch adds more high-quality entertainment and variety for our players,” said Rich Criado, VP of Casino at Hard Rock Bet.