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Playtech and Veikkaus Forge Strategic Partnership to Elevate Live Casino Experience in Finland

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Playtech has achieved a remarkable distinction by securing the winning tender in a rigorous Public Procurement Process for Live casino games, emerging as the chosen partner for Veikkaus, the Finnish state-owned and monopoly operator.

Playtech and Veikkaus have forged a long-term framework agreement, paving the way for an extensive partnership. With an initial duration of six years and the potential for extension, this agreement signifies a significant milestone in their collaboration, as it now encompasses the exciting realm of Live casino games.

Building upon their successful existing relationship, which encompasses online casino, online poker, retail VLT machines, and a casino management system, Playtech and Veikkaus are excited to extend their collaboration to the Live casino segment.

As a well-established supplier in the Nordic region, Playtech’s selection as Veikkaus’ Live casino games provider further demonstrates its industry-leading position. Under this partnership, Veikkaus will offer Playtech’s network Live games to its players as well as exclusive games from a new Veikkaus-branded studio, which Playtech will support to establish and operate in one of Playtech’s main studio facilities. The joint work around studio design is already well underway, where Playtech is working closely with Veikkaus’ product, design and brand marketing teams, contributing with its extensive knowhow and experience in setting up unique and exclusive Live studios that capture the essence of the operators’ brand strategy. The new contemporary-designed Veikkaus studio will feature Finnish-speaking dealers, initially overseeing a range of blackjack and roulette tables, providing an authentic and engaging gaming experience for Finnish players.

Riikka Seppänen, VP iCasino at Veikkaus adds“We are delighted to collaborate with Playtech as our partner for Live casino games, following a comprehensive public procurement process. This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include Live casino games for the first time. We have been and continue to work diligently alongside Finnish authorities and regulators to ensure a robust regulatory framework is in place. With Playtech’s network of Live games and their support in setting up our dedicated Veikkaus-branded studio, we are excited to offer our Finnish players an immersive and authentic gaming experience. This partnership with Playtech reflects our commitment to providing top-quality entertainment to our valued customers.”

Fredrik Sylvander, Commercial Director at Playtech says, “We are thrilled to be selected as Veikkaus’ partner for Live casino games, and this long-term partnership is a testament to the strength of our Live product and further solidifies our position as a leading supplier in the Nordic region. We are excited to support Veikkaus in their first launch of Live casino games, providing Finnish players with an exceptional gaming experience. Together, we will leverage our expertise and market knowledge to deliver a tailored Live offering that meets the needs of the Finnish market and exceeds the expectations of Veikkaus’ customers.”

This long-term partnership between Playtech and Veikkaus within the Live Casino domain is a significant milestone for both companies. Together, they will leverage their expertise and market knowledge to create a Live offering specifically tailored to the Finnish market, ensuring an unparalleled gaming experience for Veikkaus’ customer base.

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Esports Nations Cup 2026 Announces $45 Million Prize Fund for Players, Clubs, and National Teams

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The Esports World Cup Foundation (EWCF) has officially announced the inaugural Esports Nations Cup (ENC) 2026, bringing a new national team-focused layer to the global esports calendar.

Set to debut in Riyadh, Saudi Arabia from November 2–29, 2026, the ENC will feature elite competition across 16 esports titles, emphasizing national pride, iconic rivalries, and global fan engagement.

The ENC 2026 introduces a $45 million funding commitment to empower players, coaches, clubs, and national teams through a structured and sustainable prize model. This investment supports the growth of esports globally and ensures fair, performance-based rewards for all participants.

Three-Part Prize Model: Players, Clubs, and National Teams

The ENC 2026 prize framework is designed to promote equality, transparency, and long-term growth across the esports ecosystem:

  • $20 million directly awarded to players and coaches across 16 esports titles
  • $5 million in club incentives for teams releasing players to participate, tied to player performance
  • $20 million via the ENC Development Fund to support national team operations, logistics, travel, marketing, and program development

“National teams add a compelling layer to esports, rooted in identity and pride,” said Ralf Reichert, CEO of EWCF. “Our prize model rewards performance, supports clubs, and strengthens the long-term pathways for players and national programs.”

Player-Centric and Transparent Prize Structure

ENC 2026 guarantees all qualified participants at least three matches, with equal placement earning equal pay across all titles. Coaches are rewarded alongside players for the same placement. Key prizes include:

  • First place: $50,000 per player
  • Second place: $30,000 per player
  • Third place: $15,000 per player

For team titles, payouts scale with roster size, ensuring consistent and fair distribution.

Global Growth and Rotating Host Cities

The ENC will rotate to major international cities after the Riyadh debut, establishing a biennial esports tournament that provides reliable structure for long-term planning by players, partners, and national federations.

Confirmed titles for ENC 2026 include Mobile Legends: Bang Bang, Trackmania, and Dota 2, with additional games to be announced soon.

A New Era for National Esports

By combining national representation with global esports professionalism, the ENC offers players a chance to compete for national pride while connecting fans to elite-level esports. Clubs benefit from performance-linked incentives, and national teams receive long-term support to expand development pathways and enhance competitiveness.

For updates and further information on the Esports Nations Cup 2026, visit esportsnationscup.com and follow ENC on X, Facebook, Instagram, TikTok, and YouTube, and the Esports World Cup Foundation on LinkedIn.

The post Esports Nations Cup 2026 Announces $45 Million Prize Fund for Players, Clubs, and National Teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Groove Shines at ICE Barcelona 2026 as the Go-To Growth Partner for iGaming Operators

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Groove, the award-winning iGaming platform and aggregator, has emerged from ICE Barcelona 2026 as the definitive growth partner for ambitious operators in 2026.

The event marked a milestone for the brand, generating high-value partnerships and demonstrating strong market demand for an integrated, scalable, and commercially strategic platform.

Over the three-day summit, Groove positioned itself at the heart of strategic conversations with operators and providers seeking solutions for sustainable growth, market diversification, and deeper player engagement. With an unprecedented volume of meetings, a clear trend emerged: operators are moving beyond basic content access, seeking a collaborative, technology-driven partner to navigate global expansion.

“The energy and focus at ICE 2026 validated our core why: aggregation has evolved into a strategic growth discipline,” said Yahale Meltzer, Co-Founder and COO of Groove.

“Operators aren’t coming to us just for games—they are looking for a roadmap. They want a partner who can provide content, technology frameworks, and commercial tools, like Instant Tournaments, as a seamless growth engine. In a fragmented market, Groove’s integrated approach is not just an advantage—it’s a necessity for serious operators in 2026.”

Groove’s Strategic Edge: Global Content and Localized Growth

Groove’s unique ability to act as a single conduit for global content and localized strategy was a central theme at ICE. The platform’s agility enables operators to thrive in established regulated markets while tapping into high-potential verticals such as Sweepstakes and Crypto gaming. This differentiation empowers operators to diversify portfolios, increase revenue, and streamline operational efficiency.

“We engaged with operators who have concrete 2026 plans, from new entries in Latin America to strategic European expansions,” explained Giusy Campo, Business Development Director at Groove.
“My role is to translate platform capabilities into commercial velocity. At ICE, we moved decisively from concept to pipeline execution. The market recognizes Groove as a partner that delivers with precision.”

Partnerships and Collaboration: Driving Innovation

Groove strengthened its global network by connecting with game studios and exploring exclusive content and technical collaborations designed to deliver innovative gaming experiences faster.

“ICE is ultimately about partnership in its truest sense,” said Rachel Tourgeman, Head of Partnerships at Groove.

“The quality of dialogue with existing and potential partners was exceptional, covering hyper-localized game curation, tournament tools, and strategies for player retention. Groove’s model of acting as an extension of our partners’ teams—providing tools and strategic insight—is exactly what the market needs now.”

Looking Ahead: Defining Growth for 2026

Groove exits ICE Barcelona 2026 not merely as a platform provider, but as the go-to growth partner for the iGaming industry. With a fortified pipeline, strategic market mandate, and a focus on turning aggregation into accelerated growth, Groove is set to define the iGaming landscape in 2026, helping operators expand globally and engage players meaningfully.

For more information, visit groovetech.com.

The post Groove Shines at ICE Barcelona 2026 as the Go-To Growth Partner for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Inside NFL Stadiums: How Fans Are Driving Record Sports Betting Engagement During Live Games

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During the latest NFL season, one of the most valuable arenas for sports betting engagement wasn’t online or at home—it was inside the stadium itself. Using insights from GeoComply Edge™ Stadium Data, analysts examined how fans interacted with betting apps while attending live NFL games, revealing a powerful convergence of fandom, technology, and real-time wagering.

From the season opener at Lincoln Financial Field in Philadelphia to the final Wildcard Weekend matchup at Acrisure Stadium in Pittsburgh on January 12, GeoComply analyzed in-stadium activity across every NFL venue located in US states with legal sports betting. The findings provide a clear, data-driven picture of how live attendance influences digital betting behavior.

The result is a uniquely detailed view into in-stadium engagement, customer acquisition, and long-term bettor value, offering operators critical insight into where and when fans are most likely to engage.


GeoComply Edge Stadium Data: Visibility Others Don’t Have

GeoComply Edge is purpose-built to measure fan acquisition and betting engagement within precise stadium-level geofences. This advanced location intelligence allows sportsbooks and operators to identify which teams, games, and venues generate the strongest engagement, turning live events into actionable growth opportunities.

Rather than tracking generic app usage, GeoComply Edge delivers insights into:

  • Which NFL games drive the highest in-stadium betting activity
  • How frequently fans check betting apps during live action
  • Where new sportsbook accounts are created inside stadiums
  • How engagement varies by venue, team performance, and market maturity

This season-long data view highlights how in-person fandom directly translates into digital wagering behavior, offering a deeper understanding of the customer journey.


Growth Leaders: Stadiums Where Betting Engagement Is Accelerating

Five NFL stadiums stood out for year-over-year growth in geolocation checks and active betting accounts—two strong indicators of in-stadium betting engagement.

In many cases, increased engagement closely followed on-field success. Teams such as the Denver Broncos, Pittsburgh Steelers, New England Patriots, and Carolina Panthers returned to playoff contention after turnaround seasons, reigniting fan excitement and digital interaction.

The Las Vegas Raiders emerged as a notable outlier. Allegiant Stadium continues to function as a destination venue, attracting traveling fans from across the country and creating a uniquely strong in-stadium betting environment, independent of team performance.


Engagement Rate Leaders: Quality Over Volume

While total geolocation volume remains important, the most telling metric this season was engagement rate—the percentage of fans inside the stadium actively using betting apps during games.

Top-performing venues recorded 10% to 13% engagement, meaning nearly one in every eight fans accessed a sports betting app at least once while attending a live NFL game. This highlights the growing normalization of in-game wagering as part of the live sports experience.


New User Acquisition: Stadiums as Sportsbook Growth Engines

One of the most compelling insights from GeoComply Edge data is the consistent creation of brand-new betting customers inside NFL stadiums.

Leading venues generated new sportsbook sign-ups at rates between 0.2% and 0.7% of total attendance per game. For a typical 65,000-seat stadium, that translates to 130 to 450 new accounts per game.

GEHA Field, home of the Kansas City Chiefs, led all venues in new customer creation, benefiting from Missouri’s launch of mobile sports betting on December 1, 2025, during the Chiefs’ final three home games.


Reducing Friction with Compliant Onboarding

GeoComply supports operators at every stage of the customer journey. Through IDComply®, the company enables a fully compliant KYC process that delivers 95%+ onboarding success rates, while GeoComply Edge pinpoints where and when these high-value acquisition moments occur.

This dual approach allows sportsbooks to engage fans in a way that is timely, targeted, and non-intrusive, enhancing both compliance and customer experience.


Doing More With “Where” at Live Sporting Events

NFL stadiums have evolved into digital engagement hubs, where live entertainment, mobile technology, and sports betting intersect in real time.

GeoComply Edge Stadium Data brings clarity to this intersection by providing:

  • Actionable insights into in-stadium betting behavior
  • Clear visibility into acquisition and engagement trends
  • A season-long perspective beyond single-game analysis

As the NFL continues to grow and fan experiences become increasingly digital, one conclusion is unmistakable: the future of sports betting is already unfolding inside the stadium.

The post Inside NFL Stadiums: How Fans Are Driving Record Sports Betting Engagement During Live Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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