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Shaping the Future of Betting: SBC Summit North America Announces ‘Sports Betting’ Track

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The ‘Sports Betting’ conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts on the latest sports betting trends, innovative technologies, and the evolving North American sports betting landscape.

The dedicated track will unfold on May 8th-9th, the two core days of the leading iGaming & sports betting event in North America, which is set to host 5,000 attendees at the Meadowlands Exposition Center in New Jersey

The comprehensive track will provide delegates with the opportunity to bolster their educational prowess on key topics such as forging successful operator-league partnerships, exploring the emerging technology set to innovate the sports betting market, the intricate world of media partnerships, and much more.

Opening the first day of the conference track is the panel titled “The Bright Side of Betting: Product Innovation Incoming,” which will explore the expansion strategies employed by operators through new cutting-edge technology. Expert speakers David Senior (Head of Sportsbook, Betsson), Tomer Imber (Senior Director of Sales, Optimove), Joey Levy (CEO, Betr), Scot McClintic (Chief Product Officer, Fanatics Betting and Gaming) and Tim Whitehead (Head of Sportsbook, Rush Street Interactive), will discuss how player-focused augmented experiences can attract new audiences and will explore methods operators can adopt to maintain relevance in this rapidly evolving industry landscape.

The female-led panel, titled “Women’s World Cup in the Spotlight: How Operators Seized Opportunities From the Rising Popularity of Women’s Sports in 2023”, aims to dissect the notable surge in sports betting on women’s sports over the past year. Experts Nicole Pawlak (Senior Director, Special Projects, Athletes Unlimited), Meghan Chayka (Co-Founder, Stathletes), Nancy Hensley (Founding Member, Mercury13), and Jennifer Matthews (Vice President, Brand Strategy, FanDuel), will delve into the strategies employed by operators to capitalize on the growing interest in women’s sports and will examine the essential factors surrounding audience engagement in betting on women’s sports.

The conference’s track’s second day opens with the panel titled “DFS 2.0 – Skill Game or Just Sports Betting With Another Name? How Regulators are Responding,” which will delve into the ongoing debate over whether daily fantasy sports (DFS) primarily involve skill or luck. Esteemed figures Julie Brown (Vice Chairman and Inaugural Chairman, Florida Gaming Control Commission), Derek Schmidt (Partner, Husch Blackwell), Nick Green (General Counsel at Underdog Fantasy), and panel moderator Daniel Wallach (Partner, Wallach Legal) will examine diverse perspectives on the skill versus luck argument, evaluate the future trajectory of DFS regulation, and analyze its broader implications for the industry.

The panel “What Does Regulated Betting on Video Games Look Like?” will focus on the intricacies of regulating virtual gameplay across North America. Industry experts Brett Abarbanel (Ph.D., Executive Director, UNLV International Gaming Institute), Michelle Sadaf-Pena (Executive Director of PMO and Gaming Operations, Wondr Nation), Barbara Demarco (Vice President, Porzio Governmental Affairs, LLC), Seth Schorr (CEO, Fifth Street Gaming), Michele Fischer (Vice President, SIS Content Services, Inc.) and panel moderator Anthony Gaud (Founder, Esports Illustrated) will explore the potential for increased revenue as new audiences are reached. They will also consider the compliance measures necessary to ensure continued healthy, legal growth for stakeholders.

Rasmus Sojmark, CEO & Founder of SBC, said: “Since the regulation of sports betting in 2018, an impressive 38 states now offer sports betting in some form, which is an amazing achievement. Couple that with the emergence of new sports betting technologies, products, and services, the sports betting track provides a unique opportunity to explore innovative strategies, regulatory updates, and market trends shaping the future of sports wagering.

We believe that by hosting the sports betting conference track across both core days of the event, we will be able to provide delegates with comprehensive discussions encompassing every major development within the sports betting landscape, ensuring they are equipped to capitalize on one of the most exciting verticals in the market.”

Alongside the ‘Sports Betting’ track, delegates will have the opportunity to expand their knowledge of the North American market through the dedicated conference tracks such as the ‘Leaders’, ‘iGaming’, ‘Affiliates & Marketing’, ‘Tribal Symposium’, ‘Payments & Tech’ and the ‘Compliance & Regulation’ conference tracks.

 

B2B gaming providers

Expanse Studios Partners with Stake to Expand Global iGaming Distribution

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Expanse Studios, a B2B iGaming content provider and subsidiary of Meridian Holdings Inc., has announced a strategic partnership with Stake to deploy its proprietary gaming content across Stake’s global gaming platforms.

The collaboration marks another step in Expanse Studios’ global expansion strategy and strengthens its presence in the rapidly growing online gaming ecosystem.

Through the agreement, Expanse Studios will distribute its portfolio of titles via Hub88’s aggregation infrastructure, enabling Stake to integrate the studio’s games seamlessly across its international platforms. The partnership is designed to extend Expanse’s global reach while offering Stake players access to a range of engaging and high-performing games.

Strategic Partnership to Expand Market Reach

The collaboration between Expanse Studios and Stake reflects the increasing importance of partnerships in the global iGaming industry. Content developers are increasingly relying on aggregator platforms to expand their distribution networks, reach new audiences, and scale their offerings efficiently.

According to Damjan Stamenkovic, CEO of Expanse Studios, Stake represents one of the most influential brands in the global gaming sector. By integrating through Hub88’s technology, Expanse Studios can deliver its content directly to Stake’s extensive international player base.

This partnership allows the studio to strengthen its B2B distribution strategy while gaining access to one of the most widely recognized gaming platforms in the industry.

Deployment Through Hub88 Aggregation

The technical integration is made possible through Hub88, a well-known aggregation platform that connects game developers with online casino operators. Aggregators play a crucial role in modern iGaming infrastructure by simplifying content distribution and enabling developers to deploy games across multiple operators simultaneously.

By leveraging Hub88’s infrastructure, Expanse Studios can efficiently roll out its games to Stake’s ecosystem without requiring complex individual integrations. This approach accelerates deployment timelines and supports scalable distribution across multiple markets.

Such partnerships demonstrate how aggregation technology continues to shape the future of the online casino industry, making it easier for studios to deliver content globally.

Featured Titles in the Stake Integration

As part of the partnership, Stake will gain access to several of Expanse Studios’ most popular titles. These games highlight the studio’s diverse portfolio and demonstrate its ability to cater to different player preferences.

Super Helib

One of the flagship games included in the integration is Super Heli, a crash-style game that has become one of the studio’s standout titles. The game offers a 97% return-to-player (RTP) rate and combines fast-paced gameplay with a dynamic multiplier system, creating a highly engaging experience for players.

Crash games have become increasingly popular in the iGaming sector due to their simplicity, fast rounds, and high excitement levels.

Wild Icy Fruits

Another featured title is Wild Icy Fruits, a high-speed slot game that delivers a classic slot experience with modern mechanics. The game emphasizes quick gameplay cycles and vibrant visuals, appealing to players who enjoy traditional fruit-themed slots with a contemporary twist.

VASO Psycho

The integration also includes VASO Psycho, a celebrity-branded slot that introduces high volatility and a massive 10,000x multiplier potential. This title showcases Expanse Studios’ ability to incorporate branded entertainment into its gaming portfolio while maintaining strong gameplay mechanics.

Together, these titles provide Stake’s players with a varied selection of experiences, ranging from fast-paced crash games to high-volatility slot gameplay.

Addressing Diverse Gaming Markets

The partnership between Expanse Studios and Stake highlights the company’s strategy of addressing multiple segments within the online gaming industry.

Expanse Studios has increasingly focused on combining social casino mechanics with traditional iGaming distribution models. This approach allows the company to appeal to a wide range of players while adapting to different regulatory and market environments.

By deploying its games through Stake’s global platform, Expanse Studios gains access to both traditional online casino audiences and newer gaming communities that favor fast, skill-influenced formats such as crash games.

A Growing Portfolio and Global Network

Expanse Studios has steadily expanded its presence in the global iGaming sector. The studio currently maintains partnerships with more than 1,300 B2B operators worldwide and offers a portfolio of over 70 proprietary gaming titles.

This growing network reflects the company’s focus on scalable growth through strategic collaborations, aggregator partnerships, and content innovation.

As the iGaming industry continues to evolve, developers like Expanse Studios are prioritizing flexible distribution models that allow them to enter new markets efficiently while maintaining consistent game quality.

The Future of iGaming Distribution

The partnership with Stake illustrates a broader trend within the iGaming industry. As competition intensifies, content developers are increasingly leveraging aggregation platforms and strategic alliances to accelerate global expansion.

By integrating with large-scale operators and leveraging advanced distribution infrastructure, studios can reach wider audiences while maintaining streamlined technical operations.

For Expanse Studios, the collaboration with Stake represents another milestone in its ongoing effort to strengthen its international footprint and deliver engaging gaming content to players worldwide.

As the company continues to expand its portfolio and operator network, partnerships like this are likely to play a crucial role in shaping its future growth.

A similar article about iGaming partnerships and content distribution can be found on Gambling Insider, a leading authority in the iGaming industry: https://www.gamblinginsider.com/news

Example topic coverage: iGaming platform partnerships, content integrations, and developer distribution agreements.

 

The post Expanse Studios Partners with Stake to Expand Global iGaming Distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership

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The Professional Fighters League (PFL) today announced a strategic agreement with Sportradar for global betting data and betting streaming rights, marking a major evolution in how fans engage and experience the excitement of the PFL.

The exclusive agreement establishes Sportradar as a foundational pillar of the PFL’s global betting and gaming strategy, spanning the full betting lifecycle, from official data and pricing to live streaming, in-play markets, and real-time fan experiences. Together, PFL and Sportradar are delivering one of the most advanced and integrated betting ecosystems available in professional mixed martial arts.

The distribution of PFL betting content and AV content to Sportradar’s global network of 800 sportsbook operators creates additional opportunities for the League to engage with fans worldwide and opens new revenue generating opportunities.

Sportradar’s access to official PFL data fuels a comprehensive range of in-play betting markets, including innovative next generation solutions such as the League’s first-ever official real-time betting product to unlock live wagering opportunities during fights.

Furthermore, Sportradar distributes the official PFL stream to licensed sportsbooks worldwide through its Watch & Bet network. This allows operators to offer live PFL fights within regulated betting environments, driving increased visibility for the league and incremental betting engagement across global markets.

“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism, and global ambition of our league,” said PFL CEO John Martin. “From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.”

Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, said: “The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is well positioned to help the League capture that fan interest. We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”

Strategically, the partnership supports revenue growth, drives increased betting activity and global handle, and enhances fan engagement through immersive, real-time experiences. It plays a central role in expanding the PFL’s audience and commercial footprint heading in 2026 and beyond.

The post Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership appeared first on Americas iGaming & Sports Betting News.

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RLX Gaming expands US reach through Fanatics Casino launch

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RLX Gaming, the iGaming aggregator and supplier of unique content, has successfully launched its comprehensive content portfolio with Fanatics Casino in the United States.

RLX Gaming’s extensive library of in-house and third-party titles is now available to Fanatics Casino players in New Jersey and Pennsylvania, following a soft launch in the Keystone State.

Top-performing RLX Gaming slots including Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby have been rolled out, alongside a wide selection of other releases from some of the industry’s most creative studios.

Fanatics Casino is available in Michigan, New Jersey, Pennsylvania and West Virginia on iOS and Android and offers players a chance to explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

The latest pivotal partnership reaffirms RLX Gaming’s dedication to providing dynamic, global-ready content that drives innovation in the online casino sector.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America.

“Fanatics Casino’s focus on delivering outstanding entertainment is perfectly aligned with our core mission, and we are excited to bring our engaging slot experiences to its players in New Jersey and Pennsylvania.”

Kieron Shaw at Fanatics Casino, added: “We are delighted to integrate RLX Gaming’s extensive and captivating portfolio into our platform. This collaboration strengthens our commitment to offering a premier online casino experience, guaranteeing our players access to top-tier titles with a proven resonance for players across New Jersey and Pennsylvania.”

The post RLX Gaming expands US reach through Fanatics Casino launch appeared first on Americas iGaming & Sports Betting News.

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