Player Elite (PE), Australia’s leading provider of loyalty technology solutions for the casino gaming market, announced that it has officially entered the U.S. casino market, and has received its first regulatory approval by BMM Testlabs.

Founded in 2015, Player Elite has transformed the loyalty market throughout Australia with its real time data driven, omni-channel solution. With the power of their automated solutions Player Elite’s Digital Loyalty Solution (DLS) identifies individual consumer insights and automates activations and communications that drive loyalty, connection and member visitation for its over 100 gaming partners clients in Australia. In 2024, Player Elite expanded its operations to offer its solution to casino properties in the US through an exclusive distributorship agreement with The Hale Network.

Player Elite’s DLS is a fully automated, real time marketing platform designed to identify, reward, and communicate at an individual level to drive loyalty and profit through one interface. PE has worked over the last 12 months and received approval from BMM Testlabs to integrate with the Aristocrat Oasis 360 casino management system through its nConnect Gateway promotional system. The complete DLS platform uses membership data to identify and create opportunities to connect with the member base through its proprietary engines:

Player Elite ORCA App – omni-channel member app designed to streamline onboarding, deliver targeted promotions and enable daily member engagement.

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Promotional Engine – gamifies promotions and rewards members across multiple touchpoints.

Offer Engine – automates and simplifies rewards strategies with real-time offers based on key behaviors.

Dynamic Bonusing – real-time bonusing engine that delivers instant rewards through fully automated staff and member communications.

Play-A-Comm – delivers personalized communications with four to five times more speed by automating SMS, email, and push notifications.

HYDRA – speeds up member sign-ups by combining AI and KYC technology for secure, seamless registration via app, SMS, or in-venue with a simple scan of their ID and face

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Member Management – simplifies member tier program management by delivering instant upgrades and automated rewards, and streamlining the management of bonus points, status points, and redemption infrastructure.

“This is such an exciting time for the Player Elite team. With over 60 years of combined experience, we couldn’t be more thrilled to finally land in the USA. When we started this business, our mission was to transform the loyalty market with top-tier technology. Expanding to the U.S. was always in the plan, but seeing it happen now is a dream come true. We’ve been fortunate to work with gaming operators of all sizes across Australia and the globe, and our solutions have consistently delivered profitable loyalty growth for our customers,” said Bryan Te Wani, co-founder and CEO of Player Elite.

“With the U.S. market placing greater focus on loyalty solutions, we believe our proprietary system is ready to make a significant impact. We’re excited to collaborate with The Hale Network to expand into this key market, where we see a strong fit for our offering.”

Dr. John C. Hale, founder and CEO of The Hale Network, said: “From my experience as a founder and a creator of a loyalty solution in the casino industry, I can confidently state that Player Elite’s DLS is in a class of its own. It’s not one or two modules, it is a digital loyalty system which encompasses many providers that are currently being used into one product. As the exclusive distributor, I’m excited to offer Player Elite’s Digital Loyalty System, which enhances player engagement and integrates advanced cybersecurity measures with a documented ROI. This partnership between Player Elite and The Hale Network is designed to meet the evolving needs of the gaming industry, ensuring casinos operate efficiently while providing a secure, streamlined loyalty experience for both operators and customers. The Player Elite DLS is truly groundbreaking! THN is excited about this partnership with Player Elite.”

Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has successfully completed its GLI 19, GLI 33 and Brazilian certifications from BMM Testlabs for its Player Account Management (PAM) system and Sportsbook

These three important certifications mark a significant milestone in Grupo Aposta Ganha’s complete commitment to regulatory compliance and operational excellence in Brazil’s iGaming market. Meeting BMM Testlabs’ rigorous testing processes highlights the company’s dedication to best practices and upholding the highest levels of security, transparency, and user experience.

BMM Testlabs implemented a comprehensive 360-degree evaluation of vital operational elements, including user account management, platform interaction, and security. Grupo Aposta Ganha’s systems officially meet the standards for operating within a regulated market, reflecting both international best practices and the specific requirements of Brazil’s regulatory environment.

Grupo Aposta Ganha CTO, Rony Silva, added: “Securing these three certifications showcases our relentless commitment to meeting all the requirements stipulated by the regulator. As a company, we’re passionate about offering our customers the highest levels of compliance and safety. Our certification is part of our greater mission of embracing the evolution of good practices that have been built collaboratively to meet the Brazilian market’s unique position.”

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BMM Innovation Group (“BIG,” “BIG Group,” or the “Company”), a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry, today announced it is sponsoring and exhibiting at the CGS Recife show August 29-30 at the Recife Expo Center in Recife, Pernambuco, Brazil.

As a platinum sponsor, the BIG Group invites attendees to its stand No. 31 to engage with experts in compliance testing and certification for iGaming, sports betting, and land-based gaming.

Marzia Turrini, BMM’s President of Digital, Security, and Inspections, said “Our commitment to serving Brazil is unwavering and reflected in our platinum sponsorship of the Recife show. We’re excited to meet with regulators, operators, and suppliers at the show and share our expertise, partnership approach, and our longtime commitment to serving the Latin American market. With our deep roots in the region and our years of experience in digital and sports betting testing and compliance, we’re well-qualified to test and certify betting systems, live gaming studios, and online games for Brazil’s fixed-odds betting lottery operators.”

All the BIG Group companies will be represented at CGS Recife – BMM Testlabs, RG24seven Virtual Training, and BIG Cyber – with a focus on strengthening the gambling industry to protect all who gamble.

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BMM Testlabs has been approved by Brazil’s Secretaria de Prêmios e Apostas and by the states of Rio de Janeiro, Paraíba, and Paraná to provide its full suite of compliance services and solutions, including pre-compliance testing, customized security audits, PCI:DSS evaluations, geolocation testing, and software quality assurance. BMM is the longest-established test lab in the world with 43 years of experience to test, inspect, and certify to any standards established or adopted by gaming regulators, including GLI-19 (online gaming) and GLI-33 (sports betting). BMM’s reports are accepted by the regulatory authorities of nearly every regulated gaming jurisdiction worldwide.

BIG Cyber offers a suite of managed cybersecurity solutions tailored to ensure business continuity and protect the global gaming industry, including a military-grade Security Operations Center (SOC) with 24/7/365 monitoring, a virtual security team, cyber remediation, cyber risk management, and penetration testing and vulnerability assessments.

RG24seven Virtual Training is the industry’s leading digital training and certification platform, offering a host of courses, all presented by industry experts, on compliance, responsible gaming, anti-money laundering, to name few – with Portuguese and Spanish subtitles available for certain classes.

BIG’s support of CGS Recife demonstrates the Company’s investment in what promises to be one of the largest gaming markets in the world. In addition to sponsoring and exhibiting, BIG is honored to be a part of the conference’s thought leadership through participation in in three significant speaking engagements:

BMM President of Digital, Security, and Inspections Marzia Turrini will speak on a panel at 10:00 (10 am) August 29 about the evolution of casino games and their impact on the possible casino and bingo law.

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Turrini will also host a BMM Testlabs Keynote at 15:50 (3:50 pm) August 30, highlighting BMM Innovation Group’s commitment to Brazil powered by BMM Testlabs, BIG Cyber, and RG24seven Virtual Training.

BMM Sales Manager – South America Daniel Margariños will speak on a panel at 16:20 (4:20 pm) August 30 focused on understanding the specificities of the Brazilian market.