LiveScore Group partners with Enteractive to run reactivation campaigns across its LiveScore Bet and Virgin Bet brands 

Enteractive, the industry leader in player conversion and reactivation services, has been engaged by LiveScore Group, home of a global sports updates provider and online sportsbook operations, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts.

Enteractive will run activation projects for LiveScore Bet and Virgin Bet, LiveScore Group’s sportsbook and casino brands, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.

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LiveScore Bet offers customers in the UK, Ireland, Bulgaria, and Nigeria a refreshed betting experience within the LiveScore Group ecosystem. Meanwhile, Virgin Bet, operating exclusively in the UK as a sportsbook and casino brand, leverages the iconic Virgin brand to provide a sleek, user-friendly platform tailored for British bettors. Building on the trusted LiveScore brand, both LiveScore Bet and Virgin Bet offer top-line products, promoting a responsible and enjoyable betting option for its players.

LiveScore Bet and Virgin Bet Director, Dominic Vye, commented, “Partnering with Enteractive allows us to broaden our service offerings and engage our audience in new and exciting ways. Enteractive’s personalised approach to player engagement stands out in its ability to deliver real impact. This one-on-one approach will help us re-engage audience segments which we’ve found respond better to the more personal touch.”

Enteractive engages one-on-one with millions of players around the world, and is recognised as one of the top revenue generators globally for the iGaming sector. Enteractive’s proprietary (Re)Activation Cloud™ technology platform allows a fast and seamless integration of selected player databases, with native-speaking agents able to engage with players in each market with real-human outreach by phone.

Pedram Padidar, Enteractive COO, added, “LiveScore Group has built a strong ecosystem for sports fans and bettors alike, and we’re pleased to bring our expertise into that space. Effective reactivation isn’t just about re-contacting players, it’s about knowing when and how to engage in ways that feel relevant and personal. That’s where we can add real value. Our role will be to complement their CRM strategy with a more personal approach, helping to reconnect with players in a way that puts the user experience first.”

Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 12 million players, delivering over 350% ROI and generating over €60 million in additional revenues for global operators.

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With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 20,000 players every month for a variety of leading operators.

Red Rake Gaming expands its slots portfolio with the launch of Sherlock and the Stolen Gems, an exciting new adventure starring the most famous detective of all time. This slot invites players to solve the mystery of the missing gems, combining an immersive atmosphere with innovative features that elevate the gameplay experience.

With a 6×6 reel format, Cluster Pays, and the thrilling “Cascading Reels” feature, each spin can trigger a chain of winning combinations that keeps the pace and excitement alive at every moment.

Among its key features are the “Sticky Clusters,” activated when clusters of seven or more identical symbols connect horizontally or vertically. These clusters lock in place on the screen and trigger a Respin on the remaining symbols. Furthermore, the locked clusters can expand during subsequent Respins, creating a highly attractive cumulative effect. The “Expanding Sherlock” feature kicks in after a win, expanding the reels to an 8×8 format and awarding an additional Respin, significantly increasing the winning potential.

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Sherlock’s eternal rival, Moriarty, also makes an appearance with a unique feature that transforms the symbols around him into one single powerful 3×3 cluster with great winning potential.

The Free Spins Round is triggered by landing three or more BONUS symbols and takes place on the expanded 8×8 reel grid. During this phase, the Big Ben meter comes into play, allowing players to collect BONUS symbols to earn extra spins and powerful multipliers, adding an extra layer of excitement and reward.

With a captivating storyline, high-quality graphics, and features designed to maximize player engagement, this slot is a must-have addition for operators seeking differentiated, high-performing content.

With this new release, Red Rake Gaming continues to strengthen its portfolio with dynamic and innovative titles tailored for all markets. Furthermore, this slot—like the rest of the company’s offering—is integrated into Red Rake’s well-established tournament tool, enhancing player engagement and entertainment even further.

Stake Engine continues its path of innovation and transformation within the developer ecosystem. Today, as part of its official launch to everyone, the more than 6,000 developers who have signed up to be part of the new generation of iGaming creators will gain access to major innovations: an iGaming industry’s fully integrated developer testing tool – purpose-built for games running on the Stake Engine Remote Gaming Server (RGS) – a new developer forum designed to connect developers, share insights, and inspire creativity, and an accelerated approval process enabling games to go live in just 24 hours.

Instant game testing

The newly launched Stake Engine Developer Testing Tool allows developers to test their games directly within the Stake Engine RGS environment – eliminating the need for separate staging setups. Key capabilities include:

• Instant toggling between currencies, languages, and device types.

• Wallet balance simulation to test transaction scenarios across the player journey.

• Seamless switching between local development builds and live published versions.

“This is the first time iGaming developers can test so flexibly and directly on the same system that powers their live games,” said Hayden Bruin, Engineer at Stake Engine. “We’ve built a tool that removes friction, speeds up testing, and makes creativity easier to execute.”

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Stake Engine Community forum: Officially live for collaboration

Launched in parallel, the “Stake Engine Community” forum will serve as a central meeting place for the Stake Engine development community, offering:

• Expert insights and tailored recommendations.

• A space for Q&A with peers and Stake Engine experts.

• Discussion boards to share solutions, knowledge, and inspiration.

Empowering Speed, Quality, and Creativity

“With the launch of our testing tool and forum, we’re giving developers the speed, confidence, and collaborative environment they need to deliver exceptional gaming experiences,” added Hayden Bruin, Engineer at Stake Engine.

With the official launch of these two initiatives, Stake Engine takes a significant step toward streamlining development cycles and fostering a thriving creative ecosystem for iGaming.

Developers now benefit from monthly payments and a transparent view of their total bets, along with an accelerated approval process that gets games live in just 24 hours. This reduces barriers and speeds innovation. And this is only the beginning: provably fair and stateful games are on the horizon, set to open new possibilities for transparency, trust, and gameplay innovation.

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