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Playtech and FashionTV Gaming Group collaborate on luxury live Gameshow title

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FashionTV Mega Party takes the live experience to the next level with the branded gameshow title now available across Playtech’s global network
 
FashionTV Gaming Group has partnered with Playtech once again to launch a luxury, branded live casino game, FashionTV Mega Party. This builds on the long-standing relationship between both companies.

FashionTV Mega Party invites players to experience the legendary FashionTV Club atmosphere for themselves in this thrilling live gameshow title, which is now available across Playtech’s global distribution network, in all leading operator markets worldwide. This follows a period of exclusivity with Flutter Entertainment – PokerStars. Skybet. Paddy Power, Betfair.

This is the first-ever operator-branded live gameshow title and draws on the creative power of FashionTV Gaming Group combined with the product and engineering excellence of Playtech’s Live Dealer division.

FashionTV Mega Party captures the iconic FashionTV Club experience and features a glamorous fortune wheel with three unique mini-games including the Lucky DJ, Dance Floor and Laser Show.

There’s plenty of big win potential, too. Those who hit the max multiplier will trigger a massive 1,000x jackpot party, in inimitable FashionTV form.

Unique in concept and execution, this premier live gameshow title is set to take the Playtech network by stylish storm.

Branded content is in high demand and FashionTV is one of the most recognised and popular brands in the world. Operators powered by Playtech can now add this game to their live casino lobbies and leverage the unrivalled reach of the FashionTV name while providing their players with a new, authentic, luxury Gameshow experience.

FashionTV Gaming Group is the exclusive licensor of the FashionTV mega brand for online games and is one of the fastest-growing companies within the online gaming industry.

FashionTV is enjoyed by more than 2 billion viewers worldwide, with a reputation spanning 25 years as the leading global luxury, lifestyle and fashion broadcasting channel.

FashionTV Gaming Group’s luxury lines of branded products are already developed and distributed by many industry giants around the world – proving first-choice among high rollers and VIPs, and delivering powerful new growth engines for online gaming leaders.

FashionTV Mega Party will soon be followed by a series of exclusive, luxury games all channelling the celebratory, party atmosphere of FashionTV. Created exclusively for Playtech by FashionTV Gaming Group’s leading licensees, they are set to go live throughout 2024.

Arizona Lottery

Scientific Games rolls out Momentum systems upgrade for Arizona Lottery

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New central gaming and retailer management systems support expanded draw game features across the Lottery’s 3,600 retail locations.

Scientific Games said a new suite of systems technology is now powering the Arizona Lottery’s statewide sales, including updates to its draw games portfolio. The rollout is based on Scientific Games’ Momentum ecosystem, incorporating a central gaming system and a retailer management system.

Arizona Lottery Executive Director Alec Thomson said the technology and game changes are intended to modernize operations and refresh the draw game lineup. “Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” Thomson said. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”

The Lottery’s draw game changes include an update to The Pick featuring an automatic multiplier on every play and an add-on called The Pick PLUS, the addition of a daily midday drawing for Pick 3, the launch of a new Pick 4 game with midday and evening drawings, and the addition of Powerball Double Play.

Scientific Games said it also upgraded its gem | suite software to support the expanded draw portfolio and to manage retailer licensing, communications and business intelligence across the Arizona Lottery’s network of 3,600 retailers. “As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.

Scientific Games has supplied products and services to the Arizona Lottery for 45 years, including Scratchers games and licensed brands, and supports the Lottery from a Phoenix location, according to the company.

The post Scientific Games rolls out Momentum systems upgrade for Arizona Lottery appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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2026 FIFA World Cup

Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway

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Flashscore says England vs Mexico is its fourth most-watched match globally so far, drawing 17.5M live followers on the app.

Flashscore reported a lift in UK fan engagement ahead of England’s World Cup quarter-final against Norway, citing new usage data from its tournament coverage.

The company said it has recorded 2.35M unique UK users and 387.7M views across its World Cup content so far, spanning live scores, match centres, previews, articles and audio.

Flashscore also pointed to deeper “second-screen” consumption patterns in the UK during the same period, including 1.6M match preview views, 1.23M article views and 147K audio plays.

In global terms, Flashscore said England ranks seventh for team profile opens. England’s Round of 16 match against Mexico at the Azteca Stadium was the fourth-most popular match of the tournament on the app, attracting 17.5M live followers and generating 53.2M views.

On player interest, Flashscore said England captain Harry Kane ranks 20th globally for player profile opens, with 3.9M—just behind Brazil’s Vinicius Junior on 4.0M. Norway striker Erling Haaland is eighth, with 5.7M profile opens.

The post Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Italy

Amusnet Italy Enters into Partnership with Entain

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Amusnet Italy has launched its premium gaming portfolio on Entain’s prominent online casino brands, bwin and Gioco Digitale, marking a significant step in strengthening its presence within the regulated Italian market.

Through this strategic partnership, local players will gain access to the provider’s premium casino content, known for its exceptional reliability, captivating mechanics and top-tier design. This launch marks the beginning of a phased rollout, with a fully certified portfolio consisting of 174 high-performing titles from Amusnet’s catalogue.

The initial release, which went live on July 1, features the majestic slot Extra Crown Classic Buy Bonus. This royal, fruit-themed game masterfully blends a traditional aesthetic with modern video slot dynamics, featuring expanding Crown Wilds and dual Scatter symbols. It elevates excitement with an innovative Buy Bonus option for instant action alongside Amusnet’s signature 4-level mystery Jackpot Cards bonus game, providing a truly immersive player experience.

“Partnering with premium brands like bwin and Gioco Digitale is a major milestone for our growth in Italy. Launching onto Entain’s platform allows us to reach a wider audience and bring high-quality entertainment to Italian players,” said Polina Nedyalkova, Amusnet Italy Director.

Both bwin and Gioco Digitale are premier online casino brands operating under the global sports betting and gaming giant Entain, utilising a shared platform to deliver secure and cutting-edge gaming experiences. By aligning with these highly trusted brands, Amusnet is well-positioned to leverage their robust market positioning and extensive, loyal user bases to drive long-term engagement and growth.

With this strategic alliance, Amusnet Italy reinforces its commitment to driving growth in the local iGaming market alongside top-tier operators.

The post Amusnet Italy Enters into Partnership with Entain appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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