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SIS hires Joel Anyaegbu to accelerate commercial expansion in West Africa

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SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has announced the appointment of Joel Anyaegbu as Commercial Manager – West Africa, overseeing commercial development and international growth in the region.

Anyaegbu arrives with significant industry experience and will help elevate the SIS profile in an area of strategic importance for the supplier. Based in Nigeria, Anyaegbu brings extensive business operations and sales knowledge, having most recently worked as Regional Manager for betBonanza, one of the country’s fastest-growing bookmakers.

His role will be key in helping promote SIS’s diverse offering of horse and greyhound racing to online and retail customers, as well as the company’s events-based sports simulation product Competitive Gaming and range of 49’s live numbers draws.

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SIS recently secured significant operator and platform partnerships in West Africa, and Anyaegbu will be aiming to spearhead further deals in the region.

Joel Anyaegbu, Commercial Manager – West Africa at SIS, said: “The progress that SIS continues to make internationally is impressive, and I can’t wait to bring my industry knowledge to the table as the new Commercial Manager for West Africa.

“Recent content deals have demonstrated the company’s commitment to commercial expansion in regions where players have a proven appetite for its content. I look forward to furthering that progress.”

Joe Andrews, Head of Sales – Africa at SIS, said: “Joel’s proven commercial acumen within the African market will be a real asset to our plans of continued international expansion through the delivery of a set of products that will resonate with players.

“As well as our live numbers draws, our round-the-clock racing offering, and end-to-end Competitive Gaming solution offer additional value for operators in Africa as significant drivers of revenue. We know that the bettors in the region are football mad and our esoccer product in particular will be a huge success.”

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Africa

SIS joins forces with Instasolutions to strengthen live Numbers offering across Africa

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Renowned 49’s Original Live Draw, 39’s and Fast 15’s go live with platform provider with Competitive Gaming and Live Racing products to follow

SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has launched its market-leading fixed odds Numbers draws with Instasolutions’ operator partners in Africa.

Operators utilising the Instasolutions platform across retail and online will now benefit from SIS-owned 49’s popular live Numbers draws which offer over 200,000 betting events every year, including the world-famous 49’s Original Live Draw.

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49’s has been a hugely popular brand for over 25 years and includes the market-leading fixed-odds live Numbers product that provides online and retail operators with high-quality, live-presented draws from the UK. A leading provider of betting platforms, Instasolutions’ offering includes sportsbook,  virtual sports as well as casino and lotto products.

Rolling out initially in Kenya, further African markets will also benefit from access to SIS’ hugely popular 49’s branded Numbers draws portfolio.

Additionally, the deal is set to incorporate the upcoming launch of the supplier’s premium live racing content. Delivered to operators from tracks all over the world as an end-to-end solution, the service features over 60,000 annual horse and greyhound races.

Competitive Gaming will also follow, allowing Instasolutions’ African partners to benefit from SIS’ complete H2H Global Gaming League™ eSoccer and eBasketball matches, numbering 150,000 events per year. Produced entirely in-house from the UK, it is the only esports product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards.

The tie-up further strengthens SIS’ reputation as a leading supplier across multiple verticals in Africa.

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Joe Andrews, Head of Sales Africa at SIS, said: “Having the right partners in areas where we are committed to strengthening our brand through the offering of innovative new verticals is essential.

“Instasolutions has made impressive strides across Africa and we are confident our iconic 49’s live Numbers draws, and Live Racing and Competitive Gaming in due course, will resonate strongly across the Kenyan market and beyond.”

Sarkis Farah, Managing Director at Instasolutions, said: “As we continue to expand the reach of Instasolutions and broaden the scope of the services we provide and the number of partners we work with, agreeing a tie-up with a leading supplier like SIS is fantastic.

“We’re delighted to begin this collaboration and bring the combination of our revenue-boosting content to an even wider audience.”

The post SIS joins forces with Instasolutions to strengthen live Numbers offering across Africa appeared first on European Gaming Industry News.

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Africa

BOOMING GAMES PARTNERS WITH GBETS TO EXPAND IN SOUTH AFRICA

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Booming Games is thrilled to announce its latest partnership with Gbets, South Africa’s leading operator.

Booming Games is excited to announce a significant milestone in its growth through a strategic partnership with the prominent African operator, Gbets. This collaboration supports Booming Games’ mission to expand its presence in the African gaming market.

Through this partnership, Booming Games’ high-quality slots are now available on the Gbets platform, giving players across South Africa access to top-performing titles like “Gold Gold Gold,” “TNT Bonanza 2,” and “Cash Pig.” “Power of the Vikings,” and “Buffalo Hold and Win.”

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This collaboration reflects Booming Games’ dedication to growth and innovation, as well as its strategic focus on building strong partnerships to elevate its global reach in the gaming industry.

Solomon Godwin, Head of Africa at Booming Games, said: “We remain fully committed to our growth in Africa, and we’re thrilled to announce our partnership with Gbets South Africa. Expanding across the African continent brings exciting opportunities, and we’re eager to bring our products to Gbets customers.”

Dwain Powell, Managing Director of Gbets Online, said: “We are thrilled to welcome Booming Games as our newest gaming provider partner at Gbets.co.za. This exciting collaboration will further expand our product offering, giving our players access to an even wider range of innovative, high-quality slots games. At Gbets, we are committed to enhancing the gaming experience, and this partnership with Booming Games is a significant step forward in delivering on that promise. Watch this space for more in partnership with Booming Games”

The post BOOMING GAMES PARTNERS WITH GBETS TO EXPAND IN SOUTH AFRICA appeared first on European Gaming Industry News.

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Galaxsys Expands Its Presence in Africa by Partnering with Betika

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Galaxsys, a leading provider of innovative gaming solutions, is excited to announce its strategic partnership with Betika, one of Africa’s premier sports betting platforms. This collaboration will allow Galaxsys to provide its rich portfolio of high-quality games to Betika, which boasts a large player base across multiple African markets including Kenya, Ghana, DRC and Tanzania, and has been a prominent operator since 2016.

Thanks to this exciting partnership, players in these key markets will gain access to over 30 engaging titles, including popular games such as Crash, Rocketon, Crasher, Cash Show, Starlight. This diverse portfolio blends skill-based and fast-paced games, offering a unique experience on Betika’s well-established and continually growing platform.

Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, expressed her enthusiasm about the collaboration: “We’re thrilled to team up with Betika, a major player in the African gaming scene. This partnership is a significant milestone for us as we expand into a region, we’ve been eager to connect with. Betika’s impressive reach across more than 10 African countries and its deep understanding of local player preferences make it the perfect partner. Together, we’re set to bring our innovative content to a broader audience and create something special for gamers across the continent.”

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Betika’s Chief Product Officer, Peter Stagles also shared his satisfaction following the signing, stating, “Partnering with Galaxsys is an exciting opportunity for Betika as we continue to enhance our gaming offerings. Their innovative game portfolio perfectly complements our commitment to delivering exceptional experiences to our players. We are eager to bring these exciting new titles to our audience across Africa and look forward to a successful collaboration that will set new standards in the gaming industry.”

This partnership marks a pivotal moment for Galaxsys as it aligns with the company’s strategy to reach new audiences and soar to new heights in the African market. With Betika’s extensive experience and strong market position, both companies are poised for a successful journey ahead.

The post Galaxsys Expands Its Presence in Africa by Partnering with Betika appeared first on European Gaming Industry News.

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