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THE FUTURE IS PROMISING. THE WORLD OF LOTTERIES AND BETTING IS EVOLVING, CREATING ASTOUNDING CROSSOVERS WITH THE RETAIL INDUSTRY
Custom Group presents an unexpected market overview: new technology trends with specific modular and scalable requirements, unprecedented integrated solutions, demand for a global presence with service centres and multi-sector expertise to support partners, distributors, customers and industry players.
The gaming industry is going through an unprecedented revolution. Custom presents the latest innovations and a thorough scenario overview focusing on ICE TOTALLY GAMING – booth S5-211. With more than two decades of experience, Custom is positioned as a leader in the evolution of the Lottery, Gaming and Betting industry. The Group forecasts a +180% increase in turnover for the two-year period 2024-25 based on market data and internal forecasts in the wake of online gaming, which has been growing rapidly for the past two years. In fact, the sports betting sector recorded a 30 percent increase in 2022, winnings amounting to 69 billion € online, once again highlighting the positive trend that will also include the Lottery world by virtue of the 20 new licensing tenders which will ensure further global growth. Custom comes across as strong to ICE with a global and diversified presence, offering the widest range of integrated solutions to multiple markets and enabling all types of stakeholders to choose from the Group’s different solutions and technologies based on unique and synergistic know-how. This -one stop shop- approach opens new horizons and expands opportunities by providing unique services throughout more than 76 different countries.
INDUSTRY TRENDS
- Expertise, Global Presence & Service. Custom, which operates in 76 countries, provides innovative and sustainable technology solutions for different but now increasingly synergistic fields such as Lottery&Betting and Retail. Custom’s global presence ensures total and comprehensive value chain management, guaranteed throughout all stages: design, customisation, pre/after sales and services. 5 Production plants and more than 680 employees including 280 engineers.
- Phigital: Self-Service evolution and convergence of online and physical. The U.S. market for self-service systems is estimated at $4.5 billion by 2026. Custom provides advanced self-service solutions capable of ensuring high security standards, including smart lockers as well as anti-corruption and anti-fraud technologies. In fact, Custom has a track record of more than 3 decades in providing kiosk technology solutions in several different markets.
- POS Refresh – Point of Sale (POS) modernisation: attended & unattended solutions. Custom presents advanced POS solutions to optimise the point of sale. POS Refresh” has been an IT investment priority in 2023 for 50 percent of retailers. Digital Environment: Audio-video and multimedia solutions to make environments interactive and engaging. Custom offers multi-sensory experiences with solutions such as content management players, interactive tables and custom touch monitors.
Custom is a player that can best serve all kinds of stakeholders and different markets. Custom Group now has more than 300,000 installations in Gaming, Lottery and Betting in 76 countries, registering a convergence of the Lottery & Betting sector with the retail sector in the last two years.
HIGHLIGHTS
Attended & Unattended solutions which focus on traditional and hybrid cashpoints. DAYTONA and ARAGON POS terminals, Custom’s reliable Retail Lottery printers, and ultra-fast devices for scanning different ticket sizes. This portfolio ensures a fast and error-free service. Custom’s self-service solutions are the most technologically advanced devices to date, made for customers who want to play autonomously.
Trend for Self-Service and “customised and integrated” experiences thanks to the Group Solutions. For more than 3 decades, Custom has worked behind the scenes providing printing and scanning technologies that power kiosks in aviation, parking, lotteries, gaming, and retail. Custom’s solutions aim to engage players where and how they want, offering personalized gaming experiences. For 2024, Custom has expanded its product range with modular kiosk components, all-in-one solutions, and smart lockers that enable retailers to quickly deploy self-service terminals throughout the store. CONNECT is designed to meet the needs of different applications – unattended or attended – in the countertop or floor standing version, in a compact and stylish design. ARAGON is the POS Terminal for the future with a range of processors for any task: from entry level Intel® Celeron®, up to Core i3, and high performing Core i5. This device boasts a modern and slim design with futureproof full HD touch display and a full glass front.
SILK II is a POS Terminal with standard Android 11 and Google Play Store. A full set of USB interfaces will allow you to connect all your accessories. Bluetooth® and Wi-Fi® are also integrated. GLASS27 is Custom’s newest Advanced Solution. Thanks to the revolutionary FHD full glass technology with built-in monitor and receipt printer, GLASS27 combines style and function, supports both Windows and Android operating systems, and is capable of integrating the market’s most frequently used PinPads. This solution is available in desktop, pedestal and wall mount, thus becoming the perfect match for the needs of multiple markets and businesses.
Point of Sale (POS) Modernisation and Mobile Solutions. The POS remains at the heart of every retail store, and Custom is ready to help retailers in the process of upgrading POS hardware and software. ARAGON POS terminal is the perfect solution for enhancing point-of-sale transactions, adding style to any counter with power and reliability for Windows and Linux. Mobile is having a major impact on in-store sales. According to a study by the IHL Group, companies whose staff used mobile sales tools experienced a 77% growth in sales. Mobile POS continues to play a major role in today’s shopping experience, not only for the customer, but also for the store clerk. Custom’s Ranger family of mobile devices, tablets and mobile printers enables retailers to engage customers throughout the entire in-store shopping process: at the sidewalk, in the hallway, in the shop floor, or next to the car. T-RANGER is a 10.1-inch multifunctional tablet for store and warehouse use. Extremely robust and powered by a 10,000 mAh battery, T-RANGER is designed to withstand the impact of your activity all day, every day.
Transparency and Trust: Veriprint® technology enables transparency and traceability of all lottery transactions. Each ticket can be scanned and stored, ensuring that lottery results are tamper-proof. This transparency builds user-trust and eliminates doubts of fraud or manipulation.
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Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.
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QTech Games sharpens its elite live-casino suite with Live88
Leading distributor further enhances its high-quality offering with new games from rising-star of live casino and slots developer
QTech Games, the leading game distributor for emerging markets, has confirmed its latest premium provider partnership with Live88, allowing its platform customers to access the supplier’s wide-ranging live-casino portfolio.
Live88 is a fast-growing provider of customisable live-dealer games – such as Roulette, Blackjack, and Baccarat, imbuing traditional classics with real-time gameplay and added social features. LatAm-facing favourites like Betsul, JKBet and Arena Brasil have also recently been launched, introducing a new live casino vertical to engage new players and offering operators a broader cutting-edge for innovation across the ever-evolving landscape of emerging markets.
In a short period, Live88 has quickly established itself a trusted provider in the sector, with a number of unique tables recently added to its wide portfolio. The thriving live-dealer domain continues to go from strength to strength with a truly global fanbase – and Live88’s hit titles (e.g. Royal Riches Roulette, showcasing fresh takes and industry-first collectible features in our first gameshow) are now riding on the back of the fastest-growing distributor for all growth territories. QTech Games’ platform boasts the broadest gaming suite around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop, QTech ONE™, which has fast-become the “go-to” solution for worldwide operators across developing territories.
James Corrie, Head of Live Games and RNG at Live88, said: “Whether it’s custom-branded tables with dedicated live dealers in a range of different languages, or Live88 tables decked out to match any casino brand, we will equip QTech Games’ legion of partners with full flexibility and the highest-quality games.
“Live casino is a hugely popular product worldwide and our offering is taking this vertical to the next level, encouraging players to bond together and enhance each other’s experience on a truly social journey. This agreement naturally broadens Live88’s geographic footprint, targeting emerging markets from Asia and Eastern Europe to Africa and Latin America, and uncovering new revenue streams.”
QTech Games CEO, Philip Doftvik, said: “We look forward to monitoring how these games perform across a range of untested markets which, in most cases, represent new territory for Live88.
“Thanks to a blend of classic appeal and modern social features, Live88 stands out as a breakthrough innovator for the live-dealer experience and a real revenue-driver revenue for digital casinos by offering their players a fresh-yet-familiar gaming journey. Ingenuity and creativity are central pillars of what we do, and we are pleased to have found a partner that shares these tenets. We can’t wait to deliver Live88’s games to our operator partners via the dominant platform for emerging markets.”
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Tom Horn Unveils Infinite Excitement in 27 Crystal Fruits
Tom Horn Gaming, an igaming software solutions supplier, is introducing 27 Crystal Fruits, the latest instalment in their beloved Crystal Fruits series.
Packed with fresh twists, this classic slot game brings a vibrant new energy to the fruit machine genre. Players can look forward to the exhilarating Infinite 27 Wild Respin, powered by the supplier’s innovative proprietary feature, QuickX and a thrilling Bonus Buy option, making every spin a chance for massive rewards.
Experience the Infinite 27 Wild Respin
Set across a 3×3 grid, 27 Crystal Fruits offers players 5 winlines in the base game, which transform into 27 criss-cross paylines when the Infinite 27 Wild Respin is triggered. This feature activates whenever a 27 WILD symbol lands on any of the reels, launching a respin where winning combinations explode to make way for new symbols and more chances to win. With each respin, the win multiplier begins at x2 and increases up to x4, keeping the excitement alive. Respins continue until no further wins are achieved.
Amplify the Action with QuickX
For players eager to dive right into the action, 27 Crystal Fruits offers the QuickX feature, allowing them to select their desired multiplier and instantly enter the respin mode. Players can choose a multiplier from x2 to x4, ensuring that the rewards match the thrill. This feature is available through the Bonus Buy option, where players can purchase a guaranteed respin with their chosen multiplier, ensuring high-octane gameplay from the start.
A Game for All Adventurers
27 Crystal Fruits is designed to appeal to both new and experienced players, offering medium volatility with an RTP of 95.07%. The game’s simple yet dynamic mechanics, coupled with its colourful visuals and crisp animations, create a highly engaging gaming experience, blending nostalgia with features attractive for contemporary gamers.
Katarina Slaninova, Head of Marketing at Tom Horn Gaming, said: “27 Crystal Fruits is a fresh take on a classic theme. We’ve retained the familiar elements that our players love but added new dimensions with features like the Infinite 27 Wild Respin and QuickX. It’s fast-paced, engaging, and offers great winning potential – a perfect addition to our Crystal Fruits series.”
With its modern twists on a beloved format, 27 Crystal Fruits is set to become another fan favourite in Tom Horn Gaming’s impressive portfolio. Whether you’re looking to relive the charm of traditional fruit slots or dive into the innovative features of Infinite 27 Wild Respin and QuickX, this game promises non-stop action and rewards.
The game will be available worldwide from 17 October.
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