Connect with us

Latest News

Betsson Reaffirms its Support to ICE Consumer Protection Zone

Published

on

betsson-reaffirms-its-support-to-ice-consumer-protection-zone
Reading Time: 2 minutes

 

Betsson is highly committed to promoting Responsible Gaming practices as a central aspect of its sustainability efforts. The company is dedicated to serving as a role model within the industry, fostering an environment that encourages players to maintain a healthy relationship with gambling. Through its participation in the CPZ, Betsson Group is demonstrating its unwavering commitment to safer gaming practices. The proceeds from the donations of participating companies go to charitable organisations dedicated to consumer protection.

As part of the company’s sponsorship, the company representatives Jonna Danlund, Head of Sustainability, Myriah Abela, Lead Compliance Manager and Andre Gelfi, Managing Partner, Brazil Betsson Group and President, Brazilian Institute of Responsible Gambling (Instituto Brasileiro de Jogo Responsável IBJR), will participate in various discussions as featured speakers. They will share their expertise and insights on the latest innovations in safer gambling.

Jonna Danlund, Head of Sustainability at Betsson Group, will be sharing her insights on a panel dedicated to cooperating to promote consumer protection and broader sustainability standards across the industry.

The panel will be held on Tuesday, 6 February 2023 (14:30 – 15:30 GMT), and will explore the following topics:

  • Educating partners on the changing standards and need to adopt them
  • Understanding the steps for effecting change across the industry: from data collection to standards enforcement
  • Legal, policy and/or regulatory limitations to what you can do
  • Beyond consumer protection: the place for Diversity, Equity and Inclusion (DEI) and environment considerations in your interactions and negotiations.

Myriah Abela, Lead Compliance Manager at Betsson Group, will contribute to the panel discussion “Towards positive play – blending compliance and marketing into an integrated communication with players.”

The panel will be held on Wednesday, 7 February 2023 (12:15 – 13:15 GMT), and will explore the following topics:

  • Ensuring one personalised message from the start
  • Reflecting integrated messaging in internal cooperation between compliance and marketing teams
  • Creating one voice of care to tap and retain a truly recreational customer base.

Andre Gelfi, Managing Partner at Betsson Brazil (and President of the Brazilian Institute of Responsible Gambling, IBJR), will contribute to the panel “Safer gambling in new markets – ensuring consumer protection is instilled into the markets’ DNA from the inception.” The panel will be held on Thursday, 8 February 2023 (12:00 – 13:00 GMT).

For the second year, Betsson has joined the ranks of companies sponsoring the Consumer Protection Zone (CPZ), contributing to the event’s fundraising efforts. In 2023, Betsson contributed to collecting £52,800, distributed among four charitable organisations dedicated to responsible gambling: AGOG (Netherlands), National Council on Problem Gambling (USA), Better Change (UK) and Betknowmore (UK).

Some of the exhibitors at the Consumer Protection Zone 2024 include UK Gambling Commission, Gamcare, Mindway AI, Responsible Gambling Council, Crucial Compliance, Department of Trust, Gordon Moody, Institute for Consumer Health, BetBlocker, Safer Gambling Training, Rightlander, SG Certified and National Council on Problem Gambling.

ai game recommendations

Vegangster Integrates ZingBrain AI for Smart Game Recommendations Across Operator Lobbies

Published

on

vegangster-integrates-zingbrain-ai-for-smart-game-recommendations-across-operator-lobbies

Vegangster has integrated ZingBrain AI‘s smart lobby personalisation into its platform, adding a new layer of game discovery for players across Vegangster-powered brands.

Casino lobbies now feature AI-driven recommendation sections tailored to each player’s preferences, much like those on Spotify or Netflix. Players see personalised rows such as “Picked for You”, “Because You Like…” and “Try Other Games With Similar Mechanics”, which point them to relevant titles. These recommendations can also be presented directly in Vegangster’s own Scroll & Play feed, giving each player a personalised discovery experience in a well-known format.

According to ZingBrain AI’s published results, smart lobby personalisation delivers a 5–15% uplift in GGR and turnover, 10–15% more games played, and a 5–10% increase in player active days, while cutting time spent on lobby management by 80%.

Michael Oziransky, Chief Product Officer at Vegangster, commented:
“ZingBrain works hand in hand with our own Scroll & Play feed: the engine decides which games are right for each player, and Scroll & Play puts them in front of them as gameplay clips they can watch and jump straight into.”

In practice, this changes how the lobby works for both sides. A player who keeps coming back to crash games sees fresh titles with similar mechanics instead of the same generic top grid, and players returning after a break land in a lobby built around what they already love. Operators, meanwhile, stop curating lobby positions by hand: a new game release reaches the players most likely to enjoy it from day one, without competing for a banner slot.

Another application of the engine is provider cost optimisation. Operators set priority levels for individual providers and games based on deals, campaigns, or new launches, and ZingBrain applies those priorities to personalised recommendations. In A/B tests across four brands, this redirected up to 20% of turnover and GGR to more profitable titles, with no drop in player performance.

The integration is now available to all Vegangster operator clients.

About Vegangster
Vegangster provides a full iGaming platform built for speed, scale, and operator control. Its turnkey, white-label, and sweepstakes solutions bring casino and sportsbook content, payments, CRM, compliance, and social features together in one mobile-first system. With Vegangster, operators can launch quickly and grow with confidence.

About ZingBrain AI
ZingBrain AI is an easy-to-integrate AI performance platform for the iGaming industry, providing smart lobby personalisation, player analytics, and churn and GGR predictions for online casinos and sportsbooks. The company is ISO 27001 certified and works with 60 live brands worldwide.

The post Vegangster Integrates ZingBrain AI for Smart Game Recommendations Across Operator Lobbies appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

BC.GAME

BC.GAME names Guillermo Ochoa brand ambassador for Mexico push

Published

on

bc.game-names-guillermo-ochoa-brand-ambassador-for-mexico-push

BC.GAME has signed Mexican footballer Guillermo “Memo” Ochoa as a brand ambassador to support its growth strategy in Mexico through BCGAME.mx.

The company said Ochoa will front football-led brand activity, including local promotions and fan engagement campaigns designed for Mexican audiences. BC.GAME positioned the partnership as part of its continued investment in what it described as the regulated Mexican market.

Kar Kheng Giam, CEO of BC.GAME, said: “Mexico is an important market for BC.GAME, and localisation is central to how we build meaningful relationships with users.

“Guillermo Ochoa is more than an outstanding goalkeeper. He is a figure who genuinely connects with Mexican football fans across generations, and that makes him an ideal ambassador for BCGAME.mx.

“As we continue to invest in our platform for the Mexican market, we want to work with partners who understand the culture, passion and community around football. Ochoa’s profile, professionalism and connection with fans make him a natural fit for BC.GAME.”

Ochoa said: “I am very happy to partner with BC.GAME at such a special time for Mexican football.

“Football has always been about passion, community and shared experiences. I look forward to working with BC.GAME and BCGAME.mx to connect with fans in new ways.”

BC.GAME said the agreement comes during a “landmark summer” for football across Mexico, the United States and Canada, and described the signing as part of a broader sports entertainment strategy spanning football, esports and entertainment partnerships. The company also said responsible gaming remains an important part of its platform experience in markets where it is permitted to operate.

The post BC.GAME names Guillermo Ochoa brand ambassador for Mexico push appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Latest News

Tom Horn Gaming ships Royal Ruby FeatureStorm slot worldwide on 14 July 2026

Published

on

tom-horn-gaming-ships-royal-ruby-featurestorm-slot-worldwide-on-14-july-2026

New Hold & Win title adds a collection meter, Bonus Buy options, and max win of 13,920x on a 5×3, 9-payline setup.

Tom Horn Gaming will launch Royal Ruby FeatureStorm worldwide on 14 July 2026, adding a new Hold & Win slot to its portfolio.

The game runs on a 5×3 reel layout with nine paylines and is positioned as a high-volatility release. Tom Horn Gaming said the title offers a maximum win potential of up to 13,920x the stake and is built around its Hold & Win FeatureStorm mechanic.

In the base game, a collection meter above the reels fills as Ruby symbols land. According to the company, completing the meter can trigger one of seven bonus combinations that include collectors, multipliers and jackpots, while landing three Ruby symbols triggers the Hold & Win Bonus Game immediately.

During the bonus, Ruby symbols convert into locked Value Coins on a 5×3 grid, with three respins awarded and the counter resetting when new symbols land. Tom Horn Gaming said Collector, Multiplier and Jackpot symbols can interact during the feature, and the game includes two Bonus Buy options: 50x total bet for direct access to the Hold & Win bonus, or a 120x option that “guarantees all three special symbols are active from the outset.”

Ondrej Lapides, CEO at Tom Horn Gaming, said: “Royal Ruby FeatureStorm builds on the enduring appeal of Hold & Win gameplay while introducing a collection mechanic that keeps players engaged throughout every session. Combined with rewarding bonus interactions and strong win potential, the game delivers an experience that resonates with players while offering operators a valuable addition to their content portfolios.”

The post Tom Horn Gaming ships Royal Ruby FeatureStorm slot worldwide on 14 July 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania