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FIBA strategic partnership with Genius Sports to deliver next-gen AI-powered technology for Leagues and National Federations through 2035

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  • Genius Sports to provide pioneering AI-powered technology, automating official data collection, live video production and optical player tracking for Leagues and Federations
  • Together, Genius Sports and FIBA have provided over 200 National Federations worldwide with leading live data and technology solutions since 2004
  • As FIBA’s designated official technology and innovation partner, Genius Sports will also deliver a suite of AI-powered tools that include automated officiating and augmented broadcast capabilities

FIBA, the world governing body of basketball, has expanded its long-term partnership with Genius Sports Limited to deliver its revolutionary computer vision technology and AI-powered capabilities to Leagues and National Federations around the world from 2025 to 2035.

This new technology will transform the entire data and video ecosystem of international basketball, providing a unified, connected solution to automate and synchronise the collection of live game statistics and video production with advanced player tracking. Genius Sports’ optical system has been trained to read and understand live game plays and predict outcomes in real-time, turning raw live data and video into valuable, actionable game insights.

For the first time ever, Leagues and National Federations will have access to an AI-powered automated player tracking system. This advanced technology will also provide users access to a suite of cutting-edge coaching tools and analytics, automated officiating, and broadcast augmentation tools.

Since 2004, Genius Sports and FIBA have provided over 200 Leagues and National Federations worldwide with both FIBA LiveStats and FIBA Organizer, helping to collect official play-by-play statistics and drive digital transformation at all levels. To date, FIBA LiveStats has captured full box score data from over a million basketball games as both products continue their availability to the FIBA Family.

Also, under the terms of the new agreement, Genius Sports has been selected as FIBA’s Official Data & Video Capture and Production Partner as well as the governing body’s Official Innovation & Technology Services Partner from 2025 for a 10-year term.

“For almost 20 years, FIBA and Genius Sports have joined forces in developing the most innovative tools for Leagues and National Federations across all levels of basketball,” said FIBA Secretary General Andreas Zagklis. “Through this automated solution, our objective is to assist National Federations and Leagues to increase their reach and revenue and at the same time, reduce costs. We’re delighted to expand our partnership with Genius Sports to achieve this goal and equip the FIBA Family with first access to this cutting-edge technology in basketball.”

“We’re thrilled to expand our landmark partnership with FIBA, equipping Leagues and National Federations with state-of-the-art technology to transform how their fans, coaches, officials, broadcasters and sponsors interact with live data and video,” said Mark Locke, CEO at Genius Sports. “Powered by our unique AI-driven system, Leagues and National Federations at all levels of basketball will be able to automate data and video collection and utilise the highest quality player and team tracking data.”

3 Oaks Gaming

3 Oaks Gaming Strengthens International Presence After Teaming Up with Interwetten

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Significant deal expands distributor’s presence in various global regions.

3 Oaks Gaming, a renowned provider of iGaming content, has teamed up with Interwetten in an agreement that expands its wide range of games to a larger audience worldwide.

The partnership allows Interwetten to offer 3 Oaks Gaming’s renowned collection of slot games, featuring popular titles like 3 Super Coin Volcanoes, 3 Pots of Egypt, and Magic Clovers, across various regions globally, enhancing visibility in important MGA markets.

For more than 30 years, Interwetten has been a leader in sports betting and casino entertainment, recognized as one of the top operator brands in the worldwide industry.

Recognized for its creativity and dedication to excellence, 3 Oaks Gaming’s vibrant portfolio coincides with Interwetten’s emphasis on providing top-tier content to its users. This collaboration signifies a crucial milestone in the distributor’s continuous worldwide expansion plan, guaranteeing that more players than ever can enjoy its engaging iGaming experiences.

Emilia Kazberuk, Sales Manager at 3 Oaks Gaming, said: “Partnering with Interwetten is a major move for us. The size and scale of their operations will provide us with a significant boost in taking our content into new regions and audiences.

“We’re looking forward to integrating our premium portfolio with such a respected and long-standing operator, and very hopeful our high-quality, feature-rich titles will be appealing to their vast player base.”

Mario Bilic, Casino Director at Interwetten, added: “We are delighted to welcome 3 Oaks Gaming’s exciting portfolio to our platform. Their reputation for delivering engaging, innovative slot content matches our commitment to offering best‑in‑class entertainment to our players.

“This partnership enhances the depth of our casino offering, and we are confident their games will be well‑received across our markets.”

The post 3 Oaks Gaming Strengthens International Presence After Teaming Up with Interwetten appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Jeff Letlat COO at SpinOro

SpinOro joins forces with Spinomenal

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Spinomenal, a top iGaming content provider, has formed a partnership with SpinOro to offer its wide range of games to players in the UK. SpinOro, emerging from Anakatech, is a thriving provider of online casino solutions with over a decade of experience.

Via its dynamic aggregation platform, SpinOro allows operators to effortlessly access a diverse selection of cross-platform games, whether as an independent suite or incorporated with third-party offerings from top-tier providers.

Spinomenal‘s games have been officially introduced on SpinOro’s prominent UK brands, including Winomania, 7Bet, Betnero, and LuckyMate, with additional brands set to follow.

Yossi Shayovits, Head of Business Development for Spinomenal commented: “SpinOro has earned an excellent reputation for providing access to the best cross-platform games, proven to enhance player activity and increase retention. Our titles are recognised across the industry for delivering exactly that, and we’re excited to bring even more amazing experiences to UK players.”

Jeff Letlat, COO at SpinOro added: “We are thrilled to welcome Spinomenal to our aggregation platform where they sit proudly alongside the best providers in iGaming. We’re highly confident that Spinomenal’s rich selection of titles will be a big hit with players.”

The post SpinOro joins forces with Spinomenal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Akis Palianastasis

Sportradar Expands its Partnership with SkillOnNet

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Sportradar has expanded its marketing partnership with SkillOnNet, a leading, international iGaming entertainment company. Sportradar’s Marketing Services now serves as SkillOnNet’s primary programmatic partner focused on growing its casino business.

Sportradar will help develop and execute digital advertising campaigns to support customer acquisition and retention, alongside integration of Sportradar’s Marketing Cloud and reporting tools to track campaign performance and player value. The partnership spans 12 markets across Europe, North America and Latin America and covers SkillOnNet’s PlayOJO, PlayUZU and BacanaPlay brands.

“The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach. Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance,” said Nikolaus Beier, SVP Product, Marketing Services, Sportradar.

“As we scale our portfolio across regulated markets, we value partners who can deliver consistency and measurable results across territories. Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship,” said Akis Palianastasis, Digital Director, SkillOnNet.

The post Sportradar Expands its Partnership with SkillOnNet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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