Gambling in the USA
Gaming Americas Weekly Roundup – October 9-15
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Authentic Gaming is set to make its North American debut now that the Michigan Gaming Control Board has authorised it to livestream real-time casino table games with live dealers from a Farmington Hills studio. This brings the number of live dealer providers authorised in Michigan to three, with the other two being Playtech and Evolution.
Underdog Fantasy announced Adam Warrington has joined the company as a consultant to help further enhance Underdog’s innovative responsible gaming programme aimed at providing users with the safest gaming platform on the market. Warrington brings deep experience in corporate responsibility and has led numerous social impact and responsible gaming initiatives over his career. Warrington most recently was the Vice President of Responsible Gaming at FanDuel.
The National Collegiate Athletic Association (NCAA) has called on lawmakers and regulators in the US to update existing sports betting laws and regulations to protect student-athletes and ensure the integrity of college games. The NCAA said it will begin advocating for updated sports betting laws in state legislatures to protect student-athletes from harassment or coercion, address the negative impacts of problem gambling and protect the integrity of NCAA competition.
Underdog Fantasy announced the launch of GuardDog, a pioneering investment initiative dedicated to fostering innovation in responsible gaming. Underdog is launching GuardDog with $1 million in initial funding to be used to support and accelerate early-stage startups focused on building new and creative solutions to address problem gaming and further responsible gaming.
NorthStar Gaming Holdings Inc. announced that its online casino and sportsbook will soon be available across Canada with the launch of NorthStarBets.com in the coming weeks. The company, which went live with wagering in Ontario last year, has now secured licenses to offer its services in every Canadian province and territory.
Partnerships
ODDSworks Inc., a North American leader in Remote Gaming Server technology and interactive content, announced that it has teamed up with Loto-Québec, to deploy its BETguard Remote Gaming Server (RGS) platform with proprietary and third-party game content in Canada. ODDSworks will be supplying unique and differentiated online casino, table, scratch cards and video poker games to Loto-Québec.
SB22, an award-winning sports betting and iGaming software platform, announced its latest collaboration, inking a deal with Exefeed, a best in class provider of a range of sports betting solutions. This partnership enables SB22 to offer customers an in-house end-to-end sports betting solution that includes sophisticated pre-match and live odds feeds, as well as large-scale trading services.
PrizePicks announced that the company has extended its relationship with the Atlanta Braves as the club’s Official Daily Fantasy Sports Partner to now partner with the Braves Development Co to sponsor The Battery Atlanta entertainment complex. The two premier entertainment companies will work together on unique marketing opportunities for sports fans in Atlanta.
SB22 announced a strategic partnership with BetLeroy’s, a company led by sports betting hall of fame inductee Vic Salerno. Together, the companies will launch an innovative sports engagement mobile application that features leaderboards, a wide range of betting options and a patent pending Apple Watch app.
Gambling in the USA
SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico
SkillOnNet has launched Ready Play Gaming’s slot portfolio across Ontario, Canada and Mexico, with additional international markets planned to follow later this year.
The content is now available across SkillOnNet’s iGaming brands including PlayOJO, PlayUZU, Slingo, Mega Casino and LuckyNiki.
Titles going live include Ready Play Gaming’s Reel Jackpots series, including Reel Bingo and Reel Triple, which the studio describes as “soft slot” experiences aimed at the bingo generation.
Jani Kontturi at SkillOnNet said: “We are proud to welcome Ready Play Gaming as we continue to strengthen our global content offering with innovative and high-performing studio partners. In a crowded market, they’ve focused on building games with personality and strong entertainment value, and we believe that’s exactly the kind of content today’s players respond to.
Christoph Härtel, COO at Ready Play Gaming said: “Partnering with SkillOnNet is a major milestone for Ready Play Gaming as we continue to expand our international footprint. SkillOnNet’s strong presence in regulated markets and extensive operator network make them an ideal partner to help bring our games to even more players globally.”
The post SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aviator
Aviator crash game launches in US via Ruby Seven’s Lucky North Casino
Aviator has launched in the United States for the first time through Lucky North Casino, a free-to-play social casino from Ruby Seven Studios serving Delaware North casino customers across the country.
The crash game is now live on Lucky North Casino, the official app of the Lucky North Rewards program. According to the announcement, Aviator is available on Android and Apple devices, as well as on the web via LuckyNorthCasino.com.
The company said the launch is the first step in a broader US expansion plan. Aviator is currently available across all eligible US states excluding Washington, and is expected to roll out to “more than a dozen” additional retail-branded social casinos in the coming months via the Ruby Seven Studios network.
Ruby Seven Studios’ network supports nearly 50 retail casino properties across 25 US states, which the company said will extend Aviator’s reach. The release added that a demo version of Aviator had previously been accessible to US audiences through the company’s website.
The launch follows Aviator’s expansion across several markets throughout 2026, with the company pointing to increasing demand for crash-style gaming experiences globally as it broadens distribution in North America.
The post Aviator crash game launches in US via Ruby Seven’s Lucky North Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network
1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics
1X2 Network has launched in West Virginia, marking its second regulated US market. The supplier said a first set of games went live on 3 June 2026 with Rush Street, Caesars Entertainment and Fanatics Casino.
The company entered North America in Michigan two years ago and said it is expanding US distribution off the back of performance there. 1X2 Network did not disclose commercial terms or rollout timelines by operator.
Among the initial titles going live in West Virginia are 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win. The company said both games have been “ranked as top performers in North America” and are aimed at West Virginia’s “core 30-39 year old iGaming demographic.”
Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.
“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”
The post 1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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