Latest News
RL Commercial Extends Sponsorship with Betfred Until 2026
Rugby League Commercial and Betfred announced a record-breaking three-year extension which means the most significant and wide-ranging commercial partnership in the sport’s history will celebrate its 10th season in 2026.
Since first linking up with Rugby League as title sponsors of the men’s Super League in 2017, Betfred have widened their support to include the men’s, women’s and wheelchair Challenge Cup competitions – including the first women’s Final at Wembley earlier this year – and the Women’s and Wheelchair Super Leagues, as well as shirt sponsorship for the England Men’s, Women’s and Wheelchair national teams.
The new partnership, which represents a 25% increase on the previous record-breaking deal, includes a unique new full-size pitch covering for Wheelchair Rugby League – a transformational development for the Wheelchair game, which will be used for the first time in this Sunday’s Betfred Wheelchair Super League Grand Final in Manchester, and again for England’s World Cup Final rematch against France at the first direct Arena in Leeds next month.
As a key part of the partnership, Betfred, RL Commercial and the Rugby Football League will continue to emphasise the importance of safer gambling, with the RFL having worked closely with other sports, the Gambling Commission and Government in recent months over the proposal of a Sports Sponsorship Code. The renewal takes into account the principles of the draft Code to ensure all parties meet their obligations.
Rhodri Jones, Managing Director of RL Commercial, said: “Rugby League’s partnership with Betfred has been hugely significant for the sport in the seven years since they first became title sponsors of the men’s Super League.
“As we look forward to Old Trafford and the seventh Betfred Super League Grand Final this weekend, we are thrilled that the relationship will continue to develop and thrive for at least another three years.
“As a company founded in Salford and still based in the north where they are significant employers, they have so much in common with Rugby League, which is a key reason why the partnership has proved so fruitful.
“Rugby League could have had no more loyal and valuable partners through the unique challenges presented by Covid-19 since 2020, and it is through those years that Betfred’s relationship with the sport has grown to include Women’s and Wheelchair Rugby League, our three Challenge Cups now with two Finals at Wembley, and our three England teams.
“There has been a feeling through the 2023 season of fully re-emerging from the long shadow of the pandemic with significant increases in attendances and viewing figures – but the increase in revenue from this deal will be vital in allowing us to deliver greater financial sustainability for our clubs, allowing them to maintain and increase the unique role they play in their communities.
“This deal is surely unique in including a bespoke pitch-covering which provides such exciting opportunities for Wheelchair Rugby League to continue its growth since last year’s World Cup triumph. It is another tangible example of Betfred’s support of all levels of Rugby League.”
Betfred boss Fred Done said: “Rugby League has undoubtedly proven to be one of our most enjoyable as well as successful sponsorships and the sport has, at all levels, made myself, my family and the entire Betfred team feel most welcome.
“The sport has been working tirelessly to become one of the most inclusive in the world and it is important that this includes the Men’s, Women’s and Wheelchair versions of the game so I am delighted to be able to provide the new pitch covering for Wheelchair Rugby League to help with this.
“I look forward to a weekend of fantastic finals and to at least another three years’ Betfred involvement in Rugby League.”
Kyrrex, a crypto ecosystem, is thrilled to announce its official launch in the United States. With operations now live in ten states, Kyrrex is poised to offer American users a platform for cryptocurrency trading, payments, and wallet management.
Kyrrex’s U.S. platform enables users to buy and trade cryptocurrencies with competitive commissions of just 0.2%, making crypto transactions efficient and cost-effective. Available in California, Colorado, Hawaii, Utah, Indiana, Wisconsin, Missouri, Montana, Massachusetts, and Wyoming, Kyrrex is rapidly expanding to other regions across the U.S.
“We’re incredibly excited to bring Kyrrex to the U.S. market,” said Mike Romanenko, CVO & Co-Founder at Kyrrex. “Our platform is designed to offer American users a safe and reliable way to manage all their crypto needs, and we look forward to growing our presence across the country.”
Why the U.S. Market Matters for European Crypto Companies
The U.S. represents one of the largest and most dynamic crypto markets in the world. As of 2024, the U.S. accounts for over 25% of global cryptocurrency activity, driven by increasing institutional investment and mainstream adoption. The approval of Bitcoin exchange-traded Funds (ETFs) has boosted institutional interest significantly, signaling a shift toward greater acceptance of cryptocurrencies as full-fledged assets. By 2025, the U.S. crypto market is expected to see substantial growth, with estimates projecting a compound annual growth rate (CAGR) of over 12% in the sector, supported by both retail and institutional demand. For companies like Kyrrex, entering the U.S. market is a strategic move to expand user reach and tap into this rapidly evolving landscape, which offers vast potential for innovation and growth.
Kyrrex’s expansion into the U.S. is a testament to the company’s commitment to building a global crypto ecosystem that connects crypto-related services in one platform. By providing American users with access to a platform that offers crypto trading, wallet services, and low-fee purchases via debit and credit cards, Kyrrex is positioned to be a responsible player in the U.S. market. After six years of building a comprehensive crypto ecosystem, the company continues to lead with regulatory compliance. Today, Kyrrex’s achievements include:
- Saint Vincent and the Grenadines: Kyrrex Limited is registered and recognized by the SVG Financial Services Authority, providing a foundation of trust and security;
- Malta: REX, part of the Kyrrex ecosystem, obtained a prestigious VFA Class 4 license in 2021, allowing the platform to offer Virtual Financial Assets (VFA) services while maintaining the highest European regulatory standards;
- United States: Kyrrex is registered with FinCEN as a Money Services Business (MSB) and is available in 10 U.S. states, including California, Massachusetts, and Utah.
Kyrrex ecosystem is also preparing for future regulatory changes by applying for a Class 3 MiCA (Markets in Crypto-Assets) license and an EMI (Electronic Money Institution) license in Malta and the U.K. Also, the company applied for an Investments Services license, which will enable brokerage services from and within Malta. This strategic approach ensures that Kyrrex will continue to offer secure and compliant services across multiple jurisdictions.
“Kyrrex’s entry into the U.S. comes at a critical time as regulations around cryptocurrency continue to evolve. The company’s commitment to regulatory compliance demonstrated through adherence to U.S. state law, positions Kyrrex as a responsible and reliable platform for American users. As part of Kyrrex’s mission, we will continue working closely with U.S. regulators to ensure that our platform remains compliant with the highest regulatory standards.”, stated Mr. Romanenko from Kyrrex.
With plans to expand into more states and enhance its service offerings, Kyrrex is dedicated to reshaping the operations of digital assets by providing users with secure, efficient, and regulated crypto solutions.
Latest News
GR8 Tech’s New Casino Tournament Module Boosts Player Engagement and Simplifies Management
GR8 Tech presents a new Casino Tournament Module, a robust in-house system enabling operators to independently create and manage tournaments tailored to their target audience and strategic objectives. With customizable settings, it enhances player engagement and improves retention through competitive gameplay.
The feature enables operators to create and fully customize tournaments by setting parameters like tournament type, duration, and mechanics. In the Total Bet mechanic, players earn points at a one-to-one ratio: every $1 wagered equals 1 point. The Win/Bet Ratio mechanic, set to launch in Q4 2024, calculates points based on the ratio of winnings to total bets in each game round. Players earn points based on their efficiency in converting bets to wins, incentivizing strategic gameplay.
Prizes can be distributed through fixed amounts pre-defined for specified positions or through manual allocation, an upcoming feature allowing operators to assign prizes based on player performance after the tournament.
The module also provides flexible participant management, allowing operators to enable open or targeted entry, conduct manual or bulk uploads, and maintain a blocked players list. In addition, it gives operators control over tournament setup, entry requirements, and prize distribution to align with player preferences.
A real-time leaderboard keeps players engaged by displaying their rankings and potential prize earnings based on their tournament points, while automatic payouts provide a smooth post-tournament experience for players and simplify operators’ workflow.
The Casino Tournament Module provides additional benefits for operators, including increased player retention by encouraging frequent participation in competitive events. Tournaments also boost revenue by driving higher betting volumes, while providing valuable data insights into player behavior, helping operators refine their marketing strategies and promotions. By allowing users to compete for valuable prizes based on their betting activity, the module enhances the gaming experience and operator efficiency, making it an essential tool for online casinos aiming to grow and retain their player base.
The post GR8 Tech’s New Casino Tournament Module Boosts Player Engagement and Simplifies Management appeared first on European Gaming Industry News.
Conferences in Europe
Promatic Games named Best Emerging iGaming Company at the European iGaming Excellence Awards 2024
Promatic Games has achieved a major milestone in the European gaming industry by securing three prestigious awards at the European iGaming Excellence Awards 2024. The awards ceremony took place during the highly anticipated European Gaming Congress (EGC), held this year in Warsaw, Poland. This recognition highlights our growing presence and innovation in the competitive world of iGaming.
At the event, Promatic Games proudly took home the following awards:
🏆 Best iGaming Product – “Miss Joker Show”
🏆 Best iGaming Supplier
🏆 Best Emerging iGaming Company
”Being recognized at such a prestigious platform is a testament to our commitment to pushing the boundaries of innovation, creativity, and quality in iGaming. We are honored to be counted among the top performers and innovators in the industry, particularly in such a competitive landscape” states Maciej Makuszewski, Head of iGaming at Promatic.
“These awards are a testament to the hard work and dedication of our entire team, and we couldn’t be more proud of what we’ve achieved. Winning Best iGaming Supplier reflects our commitment to providing state-of-the-art solutions to operators, while the Best Emerging iGaming Company award highlights our rapid growth and potential for even greater success in the future” – added Makuszewski.
About the European Gaming Congress (EGC)
The European Gaming Congress is one of the most significant and influential events in the gaming industry calendar. It serves as a central hub for professionals, decision-makers, and innovators from across Europe to gather and discuss the future of gaming. This annual event attracts hundreds of industry experts, operators, and suppliers from around the world, offering attendees the opportunity to exchange ideas, network, and showcase their products and services.
This year’s edition in Warsaw was a standout, featuring insightful panel discussions, expert-led workshops, and keynote presentations. Promatic Games organized a workshop titled “Engagement vs. Responsibility: Mastering the Art of Balanced Slot Development”, led by Maciej Makuszewski and Luka Oblak, which captured the attention of all participants. The presentation featured not only interesting legal and regulatory cases, but the speakers also ensured an interactive element to engage the audience.
The congress provided a comprehensive look at key trends, emerging technologies, and the latest regulatory developments in the gaming sector. From esports to online casinos, and from regulatory challenges to breakthrough innovations, the EGC covers the entire spectrum of the gaming industry, making it an unmissable event for anyone involved in this dynamic field.
About Promatic Games
Promatic Games is a studio specializing in the design of games and software solutions for online casinos, with over 27 years of experience in creating slot machines for both land-based and online casinos. The company’s long history and extensive experience allow it to create games that engage players in a unique way. Throughout its history, Promatic has designed hundreds of slot game logics that have been implemented in dozens of markets across four continents. Promatic Games continues to grow based on technologies developed in-house, including the state-of-the-art Remote Game Server (GamePRO), a platform for building game logics and mathematics named Promatic ONE, and its own random number generator, meeting the highest international standards.
The post Promatic Games named Best Emerging iGaming Company at the European iGaming Excellence Awards 2024 appeared first on European Gaming Industry News.
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