Latest News
Alpha Affiliates gives back to over 15,000 partners following success in its 11th anniversary
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Alpha Affiliates, the industry-leading affiliate marketing company, celebrates its 11th anniversary, announcing significant milestone achievements in 2023. The company’s dedication to providing outstanding affiliate services for the iGaming community has resulted in remarkable growth and recognition on both a national and international scale, achieving over 15,000 partners across more than 50 countries, and over 2,000,000 players worldwide.
2023 was a year of expansion for Alpha Affiliates, with the company witnessing an 20% upsurge in new partners this year. The company expanded its affiliate community, establishing connections with new, high-performing webmasters while also strengthening relationships with existing partners. These relationships have been key to their recent growth, allowing for a wide-spanning reach in over 50 countries worldwide and strengthening Alpha Affiliates’ position in global markets.
The impressive growth comes as a result of Alpha Affiliates’ newly introduced, and enhanced, product portfolio consisting of new iGaming brands, including Spinch, Rakoo, and Casino Infinity, and revamped existing products, to cater to diverse player preferences across online casinos and sports betting platforms. All of these products will be displayed at SiGMA Malta in November, where Alpha Affiliates will be in attendance, allowing attendees to meet the team and discover the company’s second-to-none approach to affiliate marketing.
Innovation remains a priority focus in 2023. Alpha Affiliates has continued to invest in cutting-edge technologies and analytical tools to provide affiliates with comprehensive data insights, drive traffic, and conversions with innovative marketing strategies. Its goal is to ensure maximum ROI through Alpha Affiliates’ data-driven approach to optimize user acquisition, all while complying to iGaming regulations across countries. The company’s efforts in this sector have been recognised by Affpapa who have awarded the title of “Affiliate Network of the Year”.
As part of Alpha Affiliate’s celebration of recent achievements, the company held its 13th anniversary “Alpha Party” in Cyprus last month where partners enjoyed a wonderful evening. Now, the company is going a step further, giving back to their community with the launch of its exciting “Affiliate Race” – a raffle offering top-performing partners a chance to compete for prizes and a spot in the coveted Alpha Affiliates Hall of Fame. With over €200,000 up for grabs, and Alpha-branded rings (inspired by the legendary NBA championship rings) which grant access to exclusive events, the race is set to be Alpha Affiliates’ biggest and most competitive promotion yet.
In the past year, Alpha Affiliates has welcomed sustained and successful growth, having appointed Irina Makarova as new Chief Marketing Officer, Vladimir Pisanko as Head of PSP, and Nikita Tsarenko as Head of Analytics, who will take part in ensuring consistent success for the company. In the coming year, Alpha Affiliates plans to strengthen its global reach and partner network, expanding into LATAM markets with WinToro, Alpha Affiliate’s new Sportsbook offer, and helping affiliates achieve their growth and revenue potential with an increasing product portfolio.
Boris Pashnev, Head of Affiliates, comments, “We’re extremely proud and humbled to have achieved all that we have in the past year. This success is evidence of our hard work in our industry, allowing us to achieve a very successful year with incredible growth, welcoming new Alpha Affiliates members.
We will continue to provide the best affiliate service for our partners while ensuring we are continuously growing and developing to better service the industry and celebrate more milestones ahead.”
assurance
eGaming Integrity wins SME News UK Enterprise Award for gambling assurance
eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.
According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.
eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.
Emma Shilling, Director at eGaming Integrity, said,
“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.
“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”
Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,
“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”
The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bonus Buy
Booming Games launches Tasty Bonanza Max Scatter slot
Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.
The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.
Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.
Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.
Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”
The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Realms
Gaming Realms launches Slingo games with Swiss4Win in Switzerland
Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.
The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.
Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.
Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.
“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”
Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”
The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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