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European Gaming Congress 2024

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ESA Gaming celebrates Serbia debut with MaxBet launch

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ESA Gaming, the innovative games provider, has taken its content live with MaxBet in Serbia, with the partnership marking the company’s entry into the country.

Serbian players can now enjoy ESA Gaming’s diverse portfolio of non-traditional casino games, including popular crash and mine titles.

Player favourites include high-performing EasySwipe™ content such as Pirate Mine, Goal Mine, and Dragon Mine, with new slot games developed by the provider to be added soon.

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The launch with market leading MaxBet marks another milestone for ESA Gaming as it adds an additional jurisdiction to the list of countries where players can access the growing content portfolio.

MaxBet stands as Serbia’s second biggest sports betting and gaming operator with an approximate 20% online share. Recently, Flutter Entertainment acquired an initial 51% share in the company.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.

“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”

Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.

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“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

Balkans

CT Interactive to Showcase Innovative Gaming Solutions at BEGE 2024

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CT Interactive is going to showcase its innovative gaming solutions at BEGE, which will take place on November 27-28, 2024, at the Inter Expo Center in Sofia, Bulgaria. The company will present at stand 3.15А its top-notch slot catalogue featuring cutting-edge mechanics and engaging gameplay designed to appeal to various players.

Silvia Hristova, CT Interactive’s CPSO, stated: “We are excited to participate in BEGE, a central event for the gaming industry in Europe. This year, CT Interactive is showcasing a selection of games tailored to meet the evolving needs of our partners and engage players with innovative and localised content. BEGE offers a unique opportunity to connect with industry leaders, strengthen our relationships, and explore new growth opportunities in this dynamic region.

“We look forward to sharing our latest advancements and demonstrating our commitment to creating high-quality gaming experiences.”

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The CT Interactive team at the expo will include Lachezar Petrov (CEO), Monika Zlateva (CCO), Silvia Hristova (CPSO), Antonio Donov (HBD EMEA & Asia), Kiril Kirilov (AM).

BEGE brings together manufacturers, online operators, affiliates, payment service providers and media professionals. This year’s exhibition will feature numerous companies from the gaming industry, showcasing their latest products, services and groundbreaking solutions.

The post CT Interactive to Showcase Innovative Gaming Solutions at BEGE 2024 appeared first on European Gaming Industry News.

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Balkans

Serbia’s ZLF Urges Total Ban on Gambling Ads

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Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.

The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.

For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.

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The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.

Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.

Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.

ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.

The post Serbia’s ZLF Urges Total Ban on Gambling Ads appeared first on European Gaming Industry News.

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Balkans

Amusnet Powers BEGExpo’s 15th Edition with its Latest iGaming and Land-based Products

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Amusnet is set to be a prominent participant in the 15th edition of the Balkan Entertainment & Gaming Expo (BEGExpo), taking place in Sofia on November 27-28, showcasing its top-tier products across Online Casino, Live Casino and Land-based verticals.

Parallel to the expo, the esteemed casino provider will also participate in the prestigious BEGE Awards 2024, where Amusnet’s CEO, Ivo Georgiev, will be an Honorary Jury member. In this year’s edition, the company has been shortlisted in the following categories: Online Game of the Year and Slot Machine of the Year. Organised by the Association of the Gaming Industry in Bulgaria, the awards celebrate the remarkable impact of companies, organisations, and individuals in driving the positive growth of the gaming industry.

“For Amusnet, as an established leading international player, this expo offers a platform to celebrate excellence and connect with industry stakeholders to drive growth in the Balkans. It also strengthens the regional gaming community, which has a very strong legacy and worldwide recognition. We look forward to making a notable impact with our premium slot cabinets, reflecting our mission to provide full-spectrum gaming entertainment for diverse audiences. Additionally, the slot developed in partnership with Hristo Stoichkov further underscores our dedication to delivering exceptional gaming experiences both locally and globally,” said Ivo Georgiev, CEO at Amusnet.

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At BEGExpo, the company will officially present the Type S premium slot cabinets in Bulgaria, its first-ever product series for land-based casinos. It results from an impressive investment and two years of relentless dedication to R&D, technical design, construction, software and game portfolio precision. Powered by AMUSeBox, its slot machine multigame offers an exciting mix of signature and new casino titles, an intuitive interface and easy-to-use filters, which allow players to quickly explore a world of engaging Amusnet casino content, including the newest Stoichkov #8, Extra Crown Classic, Virtual Roulettes and more.

The post Amusnet Powers BEGExpo’s 15th Edition with its Latest iGaming and Land-based Products appeared first on European Gaming Industry News.

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