Balkans
Flutter Entertainment Buys 51% Stake in Serbia’s MaxBet

Paddy Power and Fanduel owner Flutter Entertainment said it had bought an initial 51% stake in Serbia’s second biggest sports betting and gaming operator MaxBet for €141m in a bid to expand in the Balkans.
Flutter said the deal allows it to acquire the remaining 49% stake in 2029 on similar terms.
It added that the deal aligns with its strategy to target fast-growing, regulated markets where it can combine local expertise with its global pricing and technology.
Flutter, the world’s largest online betting company, said the €700m Serbian betting market is attractive due to its relatively low online penetration of around 35% and expected online compound annual growth to 2025 of about 15%.
MaxBet, which generated pro forma fully regulated revenue of €145m in the year to June, 44% of it online, also has a smaller presence in Bosnia, Montenegro and North Macedonia.
It has an estimated 20% online share as well as over 400 retail outlets across four markets, a well-known local brand and 95,000 online average monthly players.
Flutter, which makes 78% of its revenue in its main divisions of the US, Australia and Ireland and the UK, operates in more than 100 countries around the world.
Peter Jackson, Flutter’s chief executive, said today’s acquisition continues the company’s progress against the strategic priorities it has set for its International division; to buy and build podium positions in regulated markets.
“We believe MaxBet is an excellent opportunity to replicate the success we have achieved in markets like Georgia, India and Italy by acquiring a strong brand in a podium position, where we see a compelling opportunity to combine that extensive local expertise with the power of the Flutter Edge to accelerate and transform growth,” the CEO added.
The deal is subject to customary regulatory clearances and is expected to close in the first quarter of 2024.
Balkans
CT Interactive Launches Diamond Tree Jackpot on Palms Bet

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CT Interactive has strengthened its presence in the Bulgarian market with the exclusive launch of Diamond Tree Jackpot on Palms Bet. This multi-currency, multi-game jackpot offers dynamic mechanics and big win potential, and is now available exclusively on Palms Bet offering premium gaming experience.and enhancing the operator’s competitive advantage in Bulgaria’s rapidly growing iGaming sector.
The Diamond Tree Jackpot system brings together ten of CT Interactive’s top-performing titles, each proven to deliver strong KPIs in player engagement and retention across multiple markets — now tailored to meet the unique preferences of Bulgarian players. The featured games include fan favourites such as 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, Lord of Luck, Lucky Clover, Moon Lord, Mystic Moon and Win Storm.
“Diamond Tree Jackpot represents an important achievement for CT Interactive in Bulgaria. Diamond Tree upgrade the progressive jackpot mechanics with multi game and multi-currency support creating a new flexible and engaging jackpot system that is perfectly aligned with the demands of the Bulgarian customers. We are confident this product will empower Palms Bet to significantly increase player engagement, extend session durations, and foster sustainable growth within the Bulgarian market through its seamless integration and player-focused features, said Martin Ivanov, Chief Operating Officer at CT Interactive.
The post CT Interactive Launches Diamond Tree Jackpot on Palms Bet appeared first on European Gaming Industry News.
Balkan Entertainment and Gaming Expo
CT Gaming to Showcase Innovation and Leading Solutions at BEGE 2025

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CT Gaming is gearing up for this year’s edition of the Balkan Entertainment and Gaming Expo (BEGE) 2025. At the company’s stand, visitors will have the opportunity to explore some of CT Gaming’s most in-demand solutions, including the NEXT 27″, EZ Modulo, and EZ Modulo Tower slot cabinets, the advanced Rhino Casino Management System, as well as the blockbuster Diamond King 4 and the newly released Diamond King 5 multigame.
“We are eagerly anticipating the annual BEGE exhibition, where we will once again have the opportunity to present CT Gaming’s latest innovations. As long-term exhibitors, we are proud to support the most significant event in the region and reconnect with our partners, colleagues, and industry leaders,” said Biser Bozhanov, CEO of CT Gaming.
A major highlight at the booth will be the NEXT 27″ cabinet – designed for seamless player interaction and maximum comfort. It features three 27-inch high-brightness HD monitors, six premium mechanical buttons and a range of advanced hardware and ergonomic features that together provide an immersive and dynamic gaming experience.
Another standout will be Diamond King 5 – the newest addition to CT Gaming’s popular multigame series. The package includes 40 titles, 20 of which are linked to the progressive Diamond Tree Deluxe jackpot, and two games featuring the Buy Bonus option. In addition, Diamond King 4 will be showcased on both the NEXT 27″ and EZ Modulo cabinets, highlighting the multigame’s flexibility across different floor configurations.
Visitors will also have the chance to discover the latest upgrades to the Rhino Casino Management System. Enhanced with new modules and functionalities, Rhino offers a comprehensive set of tools for optimising operations, improving management efficiency and enhancing player engagement.
With this rich mix of proven performers and cutting-edge innovations, CT Gaming’s booth is set to be one of the must-visit destinations at BEGE 2025.
The post CT Gaming to Showcase Innovation and Leading Solutions at BEGE 2025 appeared first on European Gaming Industry News.
Amusnet
Amusnet Enters into Partnerhip with Palms Bet

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Amusnet has entered into a new partnership with Palms Bet, marking one of its first strategic collaborations to enter Bulgaria’s Land-based casino sector. As part of an alliance that began in June, Amusnet will install its cutting-edge Type S 27 slot cabinets in Palms Bet’s gaming halls across seven major cities, including Sofia, Varna, Pleven, Ruse and others.
This collaboration is a strategic step aligned with Amusnet’s broader vision to integrate its renowned online casino content into the land-based sector. Focus markets for its premium slot cabinets include the Balkans, East and Western Europe, the Caribbean, Latin America, and future expansion plans encompass regions such as the Caucasus and beyond.
“We are proud to sign with Palms Bet as this partnership is a testament to the quality and industry recognition of our cabinets. At Amusnet, our core commitment is to be a trusted and dependable partner, which is why we bring top content proven in the online casino segment in state-of-the-art cabinets with 24/7 technical support to ensure smooth, uninterrupted operations. We are looking forward to the positive results this collaboration will deliver,” said Rosen Videnov, Sales Manager, Land-based at Amusnet.
“Partnering with Amusnet represents a strategic move to modernize and enhance the quality of services in our gaming halls. We are confident these new machines will quickly become favorites among our customers thanks to their design, functionality, and especially the engaging games they offer,” said Rudy Bakov, Chief Operating Officer of Palms Bet gaming halls.
As part of this partnership, Amusnet is introducing 45 new Type S 27 gaming cabinets across Palms Bet’s venues. Meticulously engineered for total immersion, these state-of-the-art cabinets merge the digital and physical worlds with stunning triple 27-inch Full HD displays, rich surround sound and dynamic LED lighting that syncs directly with the gameplay. A built-in wireless phone charger also adds a layer of modern convenience for players. Players will enjoy a selection of Amusnet’s most popular and engaging slots, including crowd favorites like Stoichkov #8 – an online slot starring football legend Hristo Stoichkov, Extra Crown – a royal-themed slot packed with exciting bonus features, and 20 Golden Coins – a classic fruits 5-reel, 20 paylines video slot with rewarding features. These games are renowned for their dynamic gameplay, attractive bonuses and high player engagement.
The alliance between Amusnet and Palms Bet is a strategic alliance poised to redefine the land-based casino experience in Bulgaria. By combining cutting-edge technology with premier operational expertise, this partnership marks a significant step forward in delivering comprehensive gaming solutions to the market.
The post Amusnet Enters into Partnerhip with Palms Bet appeared first on European Gaming Industry News.
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