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European Gaming Congress 2024

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Flutter Entertainment Buys 51% Stake in Serbia’s MaxBet

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Paddy Power and Fanduel owner Flutter Entertainment said it had bought an initial 51% stake in Serbia’s second biggest sports betting and gaming operator MaxBet for €141m in a bid to expand in the Balkans.

Flutter said the deal allows it to acquire the remaining 49% stake in 2029 on similar terms.

It added that the deal aligns with its strategy to target fast-growing, regulated markets where it can combine local expertise with its global pricing and technology.

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Flutter, the world’s largest online betting company, said the €700m Serbian betting market is attractive due to its relatively low online penetration of around 35% and expected online compound annual growth to 2025 of about 15%.

MaxBet, which generated pro forma fully regulated revenue of €145m in the year to June, 44% of it online, also has a smaller presence in Bosnia, Montenegro and North Macedonia.

It has an estimated 20% online share as well as over 400 retail outlets across four markets, a well-known local brand and 95,000 online average monthly players.

Flutter, which makes 78% of its revenue in its main divisions of the US, Australia and Ireland and the UK, operates in more than 100 countries around the world.

Peter Jackson, Flutter’s chief executive, said today’s acquisition continues the company’s progress against the strategic priorities it has set for its International division; to buy and build podium positions in regulated markets.

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“We believe MaxBet is an excellent opportunity to replicate the success we have achieved in markets like Georgia, India and Italy by acquiring a strong brand in a podium position, where we see a compelling opportunity to combine that extensive local expertise with the power of the Flutter Edge to accelerate and transform growth,” the CEO added.

The deal is subject to customary regulatory clearances and is expected to close in the first quarter of 2024.

Balkans

EGT is ready for another memorable Entertainment Arena Expo show

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EGT will once again take part in Entertainment Arena Expo 2024, which will gather casino operators, players and industry experts from the Balkans on 3 – 5 September. The special selection, featuring the company’s latest developments alongside the most successful solutions from its portfolio, will be available to the guests at stand 308.

Among the main highlights in EGT’s display will be the absolute bestseller jackpot Bell Link, which will present its new multigame Bell Link 2, containing 10 titles, 5 of them brand-new. The mix had its debut several months ago and received very positive feedback.

On display will be also two more products, which recently joined EGT’s jackpot family. Bell Link Boost will demonstrate how its 6 games can transform every moment into a chance to win big. The Boost feature will amplify the amount of the highest Major and Grand levels, which will be combined with the corresponding levels of Gods & Kings Link in order to provide even more exciting gaming journey.

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The Asian-themed Sheng Sheng Bu Xi will take players where growth knows no bounds. This jackpot solution will offer an experience with special symbols, triggering unique bonus features.  In addition the players will be able to hit a jackpot combo, which will further increase their chances of winning.

The jackpot diversity will be complemented by the 4-level Supreme Combo Link, that will reveal its seven types of bonuses, ready to reward the boldest explorers of its ancient world.

Along with the well-known mixes of General Series EGT will showcase the brand-new multigame series Supreme. It will be presented by its first members Supreme Green Selection and Mega Supreme Fruits Selection. Housed in the General Series cabinets, they will present some of the most popular titles of the company’s portfolio.

EGT will also present its ETG products. Among them the brand-new RK6C roulette will stand out. Including sleek design and advanced features, it will offer to guests at the stand comfortable play stations, dynamic LED lighting, and engaging sound effects. The players will also appreciate the numerous variants for keyboard configurations, American roulette, as well as the option for connectivity to other EGT Automated Roulette units, enhancing the overall experience.

On display will be the popular S32, G 27 T and G 32 T terminals as well. They offer eye-catching design, multiple ergonomic features and great flexibility, allowing many different configurations with other devices. The terminals will reveal the astonishing world of the latest Supreme Series multigames, as well as the Power Series mixes and Jackpot Cards.

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The casino management system Spider will demonstrate its 15 modules, which make the management of the every-day activities in a gaming establishment easier and more effective.

EGT Digital will show its wide range of iGaming solutions, including instant and slot games, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, providing operators with the technology and tools they need to build a successful online business.

The post EGT is ready for another memorable Entertainment Arena Expo show appeared first on European Gaming Industry News.

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Balkans

REEVO Elevates Bulgarian Gaming with 8888 Partnership

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REEVO is pleased to announce its new partnership with 8888.bg, one of the largest online operators in Bulgaria. This collaboration aims to bring a unique and engaging gaming experience to Bulgarian players by integrating REEVO’s innovative casino games.

8888 is renowned for its extensive range of casino and sports content, offering a highly entertaining experience for its users. The platform is designed to provide a diverse and exciting gaming environment. With the addition of REEVO’s high-quality and creative content, 8888 is set to further enhance its offerings and deliver an even more compelling experience to its players.

Alexander Lichev, CMO of 8888 said, “Reevo is a fresh entrant in the casino content scene in Bulgaria, and we’re thrilled to include them in our website. Their creative approach to online gaming adds a contemporary flair that we believe our clients will enjoy. We are hopeful about the success of our collaboration and look forward to the excellent results that await us.”

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Petra Poola, Head of Sales at REEVO, commented on the partnership: “We are thrilled to partner with 8888, a leader in the Bulgarian online gaming market. This collaboration is a testament to our commitment to delivering innovative and high-quality gaming content. We believe our diverse portfolio will bring an exciting new dimension to 8888 platform, enhancing the player experience and driving mutual growth and success.”

This partnership marks a significant milestone for both REEVO and 8888, promising to elevate the gaming landscape in Bulgaria. Players can anticipate an enriched gaming experience with the introduction of REEVO’s exciting new content.

The post REEVO Elevates Bulgarian Gaming with 8888 Partnership appeared first on European Gaming Industry News.

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Balkans

AdmiralBet has enhanced its partnership with EGT Digital for Montenegro

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AdmiralBet already offers EGT Digital’s casino titles to its Montenegrin customers as well. The new deal became a fact just a few months after the operator added the Bulgarian provider’s games to its Serbian site. Now the visitors to AdmiralBet can dive into the fascinating world of the top performers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, containing over 100 slots. The multiplayer game xRide, allowing players to track in real-time the results of the other participants, is also at their disposal to add even more thrill to the gaming experience.

“Led by our desire to provide our clients from different markets with high-quality content, we decided to present the Bulgarian provider’s titles to the gaming audience in Montenegro,” commented Stevan Papić, Head of Online Operations at AdmiralBet Montenegro. “The good results came very quickly and we are periodically adding new proposals of EGT Digital to maintain the high level of the products that our customers are always looking to find on our site.”

Tsvetomira Drumeva, Head of Sales at EGT Digital, also highlighted the importance of the recent collaboration: “We highly appreciate the trust that AdmiralBet placed in us, and we are very grateful that they are giving us the opportunity to make our debut in Montenegro. I believe that the great performance of our slot titles will not only strengthen our partnership with the operator, but will also play a key role in our further expansion into the local market.”

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The post AdmiralBet has enhanced its partnership with EGT Digital for Montenegro appeared first on European Gaming Industry News.

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