EveryMatrix
EveryMatrix agrees global sportsbook data deal with Kindred
OddsMatrix Sports Data Services, part of the EveryMatrix Group, has partnered with Kindred to provide the leading operator with comprehensive historical and current sports data ahead of the launch of its new proprietary sportsbook.
As part of a global partnership, OddsMatrix will provide Kindred with data across a host of major sports including football, ice hockey, basketball, tennis and many more.
Access to data is a vital element for any modern-day sportsbook to remain competitive and offer the best customer experience through proprietary modelling technology, a cornerstone of Kindred’s new sportsbook platform and long-term vision.
OddsMatrix has stored many years of data while continuing to innovate, offering access to reliable custom datasets, enabling operators to analyse past team and individual performances, and run their own data projections while pressure testing new odds for both pre-live and live events.
The addition of OddsMatrix’s historical data further strengthens the OddsMatrix product line-up while providing more data access to the industry.
OddsMatrix Sports Data Services is a complete data solution that delivers betting odds, scores, and real-time settlements across both sports and esports events. It uses unique sports data feed aggregation technology allowing operators to combine odds, settlements, and score feeds from multiple providers into a single, real-time aggregated feed enabling its customers to be more competitive and achieve a rich and relevant event offering.
It has extensive coverage with 1.5 million events in the last year and more than 700 betting types across more than 100 sports.
Erik Nyman, President EveryMatrix Americas, said: “Kindred was one of the first licensed operators in our industry and their expansion from northern Europe across the world is nothing short of remarkable. We are honoured to be an integral part of their new sportsbook and the cooperation between the companies has been second-to-none. We are excited to follow their roll out and continue support their growth initiatives.”
Ben Colley, Group Head of Trading at Kindred, said: “In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution.
“We’ve been really happy with what we’ve seen from OddsMatrix and our team of Quant Analysts and Data Scientists are now fully armed to take our internal R&D work in the modelling space to the next level. This cutting-edge technology makes up part of the bedrock of what we’re doing here at Kindred, and this is yet another stepping stone on the journey to complete control of our sportsbook product offering.”
EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.
EveryMatrix has secured relationships with several leading operators in the US for in-house games content through its proprietary iGaming Integration Platform, CasinoEngine.
Ebbe Groes Group Co-CEO and Co-Founder EveryMatrix
EveryMatrix Fuels FitzBet’s UK & Ireland Debut with Complete Turnkey Setup
Irish bookmaker Fitzwilliam Sports has teamed up with EveryMatrix to introduce a complete turnkey sports and casino operation for its mass market offering, FitzBet, now live online for the first time in the UK and Ireland.
FitzBet, operated by well-known Irish racehorse owner Paul Byrne, has moved to online betting for the first time, while improving its established telebetting service using EveryMatrix’s full technology stack.
The shift allows the private high-net-worth bookmaker, recognized for exceptional in-house customer service, to connect with its customers in both the UK and Ireland via a compliant and scalable framework.
EveryMatrix has provided its comprehensive turnkey solutions to the brand, featuring its own player account management, payment, bonusing, and affiliate platforms, as well as extensive operational assistance through its internally managed services.
The tier-1 provider has rolled out several UK betting and iGaming brands in recent months, driven by its turnkey technology and strengthened by its acquisition of FSB Technology in 2024 and the introduction of its own horse racing product in 2025.
Ebbe Groes, Group Co-CEO and Co-Founder, EveryMatrix, said: “It’s a privilege to support FitzBet as they launch online for the first time. They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.”
Paul Byrne, Director at FitzBet, added: “This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”
The post EveryMatrix Fuels FitzBet’s UK & Ireland Debut with Complete Turnkey Setup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.
EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.
The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.
The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.
An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.
Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.
“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”
The post EveryMatrix gains South Africa licence with customer launch pipeline on the rise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EveryMatrix has sealed a new U.S content aggregation partnership with betOcean, part of Ocean Casino Resort, to power its casino games offering in New Jersey.
BetOcean will gain access to exclusive EveryMatrix games content via its casino platform – the largest in the world – boasting more than 45,000 games from 360+ global vendors.
This includes EveryMatrix’s integration with Evolution’s One Stop Shop portfolio in the U.S. As the first supplier to integrate and launch the solution, EveryMatrix will enable betOcean to access premium titles from NetEnt, Red Tiger, NoLimit City, and Big Time Gaming, significantly enhancing its portfolio and player appeal in the competitive New Jersey market.
Integration was completed from start to finish in under four months, including full regulatory approval.
Following partnerships with Delaware North, betParx, bet365, and Pinnacle, this deal marks the fifth content aggregation deal in North America, and the third in the U.S, further strengthening EveryMatrix’s footprint across regulated North American markets.
EveryMatrix currently serves more than 300 customers worldwide and holds licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Mark Burroughes, CCO, Casino, EveryMatrix, said: “Partnering with betOcean is a crucial step in our growth strategy. Completing a full aggregation integration in under four months, including regulatory approval, shows our deep experience in delivering compliant content in the U.S.”
Ray Stefanelli, Vice President of Online Gaming, betOcean, added: “Working with EveryMatrix has allowed us to significantly strengthen our online casino offering in New Jersey.
“Its aggregation platform gives us access to premium content from some of the most recognizable game studios in the market, with further enhancements planned in early 2026 as we plan to roll out EveryMatrix Exclusive games in the next phase of our partnership.”
The post EveryMatrix partners with betOcean to deliver exclusive casino content in New Jersey appeared first on Americas iGaming & Sports Betting News.
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