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Groove’s new product manager starts with a bang

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Aggregator and platform Groove has developed a revolutionary product designed to deliver the best casino experience that has been nurtured through a year of painstaking development by Groove’s new Product Manager Shay Kababia.

The technology upgrade follows hot-on-the-heels of a Groove rebrand that reflects the futuristic direction of the company; along with a change of website and domain to www.groovetech.com as the refreshed brand’s expression around game-changing innovation.

Kababia and his team of developers have been working round-the-clock to realise an ambitious addition to the Groove offering, with the user-friendly data-driven recommender having an intuitive UI/UX set-up that provides operators with four levels of display based on player behaviour analytics: Recommended; new games; coming soon; and, may interest you as well.

With the help of the four levels, the new technology helps maximise casino ROI by aligning content to casino brand traffic.

Operators are now able to more efficiently manage the betting process and gather data on the outcomes of various initiatives in one screen using the new feature, while having full control of their own admin. The tool is easy to navigate and there are plenty of opportunities to discover new content from over 100 content partners as well as from the new GrooveStudio launched last week.

Through the rebrand, Groove’s twin pillars of turnkey (GrooveOn) and aggregation (GroovePlay), provided under an end-to-end technology umbrella, are supported by what is widely recognised as one of the best technical teams in the industry, further enhanced by the addition of Shay.

Groove has been able to establish itself as a benchmark for an operator cluster that includes tier-1’s and beyond, supporting a plethora of casino brands.

By offering a full suite of turnkey technology solutions over multichannel B2B iGaming for online and mobile gaming on all platforms, GrooveOn captures the entire B2B iGaming value chain.

Thanks to a wide range of carefully chosen game partners, GroovePlay continues to expand its library of games by over 100 each month. These games span bingo, sports betting, casino games, and content suitable for lottery providers. They also contain tried-and-tested classics as well as the most recent releases on the market.

Last year, Groove celebrated six years of offering turnkey and aggregation services to operators. Groove also keeps strengthening its ties to a wide range of stakeholders, such as payment processors, automated KYC, affiliate networks, artificial intelligence, and the best game developers in the world.

Groove’s Product Manager Shay Kababia said: “We have created this new tool so that operators with multiple brands will have a unique lobby for each brand based on key metrics. Our development team has pulled out all the stops to put Groove in a leading position with this introduction. It is already having an impact in our operator cluster.”

Yahale Meltzer, COO and co-founder at Groove, added: “Shay and his team have been instrumental in allowing us to realise our mission of improving service to our operator cluster. With the introduction of our new data-driven ‘Recommender’ tool, we are once again breaking the mould and upgrading how operators and their casino brands interact with the market.”

Black Friday Cart Craze

Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels!

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Get ready for the slot event of the year in Black Friday Cart Craze, where every spin feels like a mega sale!

Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go. Eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!

And just when you think the sale is over, it’s time for the Wild Drop. Collect up to 20 Wilds during your Super Sale Spins, then watch them cascade onto the reels in one epic finale. With Coin Craze Collect, Super Sale Spins, and Wild Drop all working together, this fast-paced slot is the perfect blend of retail rush and reel rewards.

Play Black Friday Cart Craze now!

Black Friday Cart Craze takes that familiar Black Friday energy,  the rush, the chaos, the thrill of the chase, and brings it to the reels,” said Craig Asling, Director of Games at Booming Games.

“Every feature, from Cart Collect to the Wild Drop, is designed to give players that shopping spree sensation, where every spin could be the next big win.”

The post Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels! appeared first on European Gaming Industry News.

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Adam Pentecost Director of Customer Success at Gaming Corps

Gaming Corps Signs Partnership Deal with MozzartBet

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Entire Gaming Corps portfolio is now live with global operator

Gaming Corps, a publicly-listed game development company based in Sweden, has today announced that it has signed a deal to see its full portfolio of content available with the MozzartBet Group.

Players within multiple markets across the world, will now have the opportunity to play a whole host of games from Gaming Corps, which has become synonymous with providing world leading content. This includes the Smash4Cash™ series and recent releases Gates of Hellfire, Hoop Champion and the highly popular 3 Pigs of Olympus.

Mozzartbet Group has been operating since 2001 and during this time, it has continued to offer its player base a variety of betting and casino game action and this latest integration will add to its ever evolving game portfolio.

Commenting on behalf of Gaming Corps, Adam Pentecost, Director of Customer Success said: “From our initial conversations to getting the deal done, MozzartBet Group has been fantastic to work with.

“There is a mutual desire to put players at the very heart of what we do and the service we provide and I’m excited to see where this collaboration will take us.”

Marina Avramović, Head of Online Casino Ops at MozzartBet Group said, “We are thrilled to have Gaming Corp’s casino content on our site, and they are a fantastic addition to our games portfolio.”

“We are particularly interested in seeing how the company’s newest games will perform, and we look forward to a fully collaborative partnership moving forward.”

The post Gaming Corps Signs Partnership Deal with MozzartBet appeared first on European Gaming Industry News.

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EveryMatrix group

Jonas Groes named EveryMatrix Group Co-CEO

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Jonas Groes, highly experienced technology, finance and policy leader will become co-CEO of EveryMatrix from January 1st 2026 alongside company Co-Founder Ebbe Groes.

A long-time advisor, Jonas will join his brother at the beginning of the New Year to lead the business as it continues to scale and provide advanced turnkey platform technology to an increasing number of the world’s biggest brands and lotteries.

Jonas has a long and distinguished business career including the last 10 years as Partner of EY’s Nordic Consulting practice consisting of more than 1,200 people leading high-level projects with a focus on strategy, innovation and digitalisation towards major Government and infrastructure clients.

He is a results-driven leader with extensive experience in both public and privately owned companies with strong knowledge of technology, finance and policy. He will be based in Copenhagen, Denmark where EveryMatrix has recently opened an office.

Ebbe Groes, Co-Founder and Group CEO, EveryMatrix, said: “As the company’s growth continues, tripling our headcount in the last five years, and as we work with more of the largest gaming brands and lotteries, I needed to find someone who knows what it takes to scale a business and reach the ambitious targets we have for the next five years.

“Doing this means I will have more time to work on strategy and execute all the things we want to do to become a global top three tier-1 technology provider by 2030.”

“To share a CEO position requires complete trust at both personal and professional level. Jonas is the perfect candidate and I know he will go on to do amazing things at EveryMatrix. I’m very excited to soon be sharing the CEO position with him.”

Jonas Groes said: “Stepping into this role at EveryMatrix alongside my brother Ebbe is a dream come true. What he, Stian Hornsletten, and the rest of the team have built is nothing short of phenomenal and I’ve seen close hand just what it takes. We work well together and our differences and combined strengths complement one another. I can’t wait to get started.”

The post Jonas Groes named EveryMatrix Group Co-CEO appeared first on European Gaming Industry News.

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