Latest News
INSIDE THE POCKET LAUNCHES FREE-TO-ENTER $100k PRO FOOTBALL SURVIVOR GAME TO PROMOTE BROADER INDUSTRY ADOPTION
Inside The Pocket (ITP), the world’s only free-to-play and pay-to-play (F2P & P2P) aggregation platform, has launched Pro Football Survivor, an exciting new F2P game that offers industry professionals a jaw-dropping $100k prize ($50k to the winner, and a further $50k to their nominated charity) ahead of the upcoming 2023/24 Pro Football season, which gets underway on 7 September.
Pro Football Survivor is aimed at engaging all businesspeople at the intersection of sports betting and business, media and igaming, alongside a wider ecosystem – from leagues to agencies, across hospitality providers, caterers and even restaurants.
The popular Survivor format simply asks all participants to pick a non-reusable team to win every week throughout the entire Regular Season and the Playoffs. This ease of play is the reason for its recognised acquisition and retention strengths around repeat visits and improved dwell-time (as players routinely return to check results and their respective standings against colleagues and friends on the leaderboard, which is settled and updated after each game day).
The competition rules are as follows:
- Register at: https://itpsurvivor.io/survivor/
- Each week during the Pro Football season and playoffs, you must pick the winner of a game.
- You can only choose each team once throughout the entire season, including the playoffs and the Pro Football Championship game in Las Vegas.
- Only the final results at the end of regulation time will count. If a game you select is tied at the end of regulation, the selection will be deemed to have lost, regardless of overtime.
The game is now open to entries and industry peer-to-peer sharing across an evolving landscape of diverse players and companies which represent a wide spectrum of commercial intersectionality. ITP continues to stand alone in the F2P and P2P content market in that, via a single integration, it opens up an entire market of 20+ free-to-play and pay-to-play content providers to satisfy sports and casino needs around the world, irrespective of the data environment.
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “No matter what Al Pacino said in Any Given Sunday, it’s actually a game of inching along, surviving week-by-week, and outlasting your rivals. So, join us for Pro Football Survivor and stand a chance to win big while also supporting a great charitable cause! It’s a fun way to learn more about America’s favourite sport, or flex your bragging-rights if you know the game well. It takes under a minute each week, and hopefully you’ll be coming back every week to play!”
“We’ve launched Pro Football Survivor to help people understand how we’re different. And it’s a broad church out there whom we want to engage, shining a light on the wide-ranging solutions that our unique platform can provide when it comes to acquisition and retention.
“We’re focused on B2B clients, whether that’s in sports media, the betting and gaming space, the hospitality industry, the restaurant sector or any other party amongst a varied Venn Diagram of interconnectivity. At ITP, we want to house many new potential partners under this same roof, such is our platform’s ability to target specific recreational player-groups and fulfil nuanced acquisition and retention goals.
“At ITP, we don’t view the landscape merely in terms of games. Rather, we think about the space as an entire ecosystem and strategy which we specifically cultivate as a flexible and ever-evolving piece of content for an overlapping and interdependent chain of companies to whom we can now demonstrate the multifaceted solutions of ITP.
“We have content of our own. We have an aggregation layer where we’ll put competitors side-by-side. We offer best-in-class data deals. In short, our unique platform drives new levels in acquisition and retention through its multiplicity of games, bespoke localised strategies and a quick-fire integration which averages just under three weeks in duration. This allows our partners to plan globally but think locally, mitigating regulatory risk from the patchwork quilt of state-by-state regulation in North America to LatAm, Africa and APAC.
“Perhaps our biggest challenge is to make people understand that variety is our touchstone. You can’t just back one horse, lest it become a flogging horse. Instead, companies need to be rolling out a variety of different products. We want our registrants to come to see this Survivor game as a sticky and intuitive free-to-play product that reliably gets people coming back each week. It has that crucial repeat-engagement attribute where everyone can quickly see the value proposition.”
Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform
Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.
Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.
The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.
Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.
Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.
“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.
Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.
“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”
The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.
Yggdrasil, a leading iGaming publisher, is thrilled to welcome Black Cat Games to its esteemed YGG Masters program. This collaboration aims to deliver unique and emotive slot games to players worldwide.
Founded in October 2023 by Doug Charnley and Adam Quickfall, Black Cat Games is a UK-based studio focused on crafting captivating slot experiences. After making an impressive entrance into the market, the team is now poised to create a new portfolio of thrilling titles where Black Cat’s vision meets Yggdrasil’s unmistakable spark.
As a YGG Masters partner, Black Cat Games will leverage Yggdrasil’s advanced Phoenix platform to develop and distribute new and innovative slot titles. This partnership aligns with Yggdrasil’s strategy to expand its portfolio with high-quality content from independent studios.
Zoe Bird, Head of Masters at Yggdrasil, commented: “We are delighted to welcome Black Cat Games into the YGG Masters program. Their commitment to crafting visually stunning and engaging slot games aligns perfectly with our vision. We look forward to collaborating with them to bring exciting new content to our operator partners and players.”
Doug Charnley, Co-Founder of Black Cat Games, added: “Joining the YGG Masters program is a significant milestone for Black Cat Games. Yggdrasil’s technology and extensive network provide us with an excellent platform to showcase our innovative slot games to a broader audience. We are excited about the opportunities this partnership presents and are eager to deliver exceptional gaming experiences together.”
This partnership underscores Yggdrasil’s commitment to fostering innovation and supporting emerging studios in the iGaming industry.
The post Yggdrasil expands YGG Masters Program with Black Cat Games appeared first on European Gaming Industry News.
Gaming Corps is expanding its footprint in the UK through a new partnership with 32Red, a leading online casino operator.
Founded in 2002, 32Red is a multi-award-winning UK online casino. With a strong reputation for providing a world-class gaming experience, 32Red provides players access to over 3,000 online games, from video poker and slots to classic card games.
As part of the agreement, Gaming Corps’ full suite of premium titles—including its popular Crash, Mine, Table and Slot titles and recently released 3 Pigs of Olympus, which has been generating significant buzz for its innovative gameplay and engaging features—will now be available to 32Red’s extensive player base.
This partnership follows Gaming Corps’ recent collaborations with other top-performing brands as it continues to grow its global distribution network.
Danielle Calafato, CCO at Gaming Corps, said: “This partnership with 32Red marks another significant step in our UK expansion. We take great pride in our growing portfolio of premium games, and it’s exciting to see them reaching an audience as engaged and passionate as 32Red’s players. We look forward to a successful collaboration that not only strengthens our position in the market but also delivers fresh and exciting content to 32Red’s customers.”
Allana Hart, Senior Casino Content Manager at 32Red, said: “At 32Red, we are always looking to provide our players with the best gaming experiences available, and partnering with Gaming Corps allows us to further enhance our offering. Gaming Corps has built a strong reputation for developing exciting and engaging content, and we are delighted to be working together to bring their premium suite of games to our customers. Their diverse portfolio will provide even more variety and entertainment for our players.”
The post Gaming Corps Partners with 32Red to Expand UK Presence appeared first on European Gaming Industry News.
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