Latest News
Allwyn Sets Out Next Steps for Retailers Ahead of National Lottery Changeover

Allwyn, incoming licensee for the Fourth National Lottery Licence, set out some next steps for National Lottery retailers ahead of the changeover on 1 February 2024.
With site surveys – where all retailers are being visited for future equipment upgrades – progressing smoothly, Allwyn will be contacting National Lottery retailers to tell them how they can electronically transfer their existing Retailer Agreement from Camelot to Allwyn, ready for the start of the new licence.
To ensure retailers don’t experience an interruption to their National Lottery service, this will need to be done by 18 December 2023 at the latest – and communications and reminders will ramp up over the coming months.
As part of the transfer process, retailers will be given access to an online portal where they can read their new Retailer Agreement. Camelot Retail Sales Executives – working on behalf of Allwyn – will be visiting retailers over the next few months to talk them through the key changes and to answer any questions they might have ahead of signing the Agreement through the portal. The portal will be smartphone compatible and will include a simple “how to” video and written guides to make the transfer as easy as possible.
Under the new Agreement, commission levels will remain the same for National Lottery Draw-Based Games, Scratchcards and prize payments, and payment terms will remain the same for all games. In addition, any bonds and Direct Debit mandates already in place will automatically transfer from Camelot to Allwyn.
Allwyn will also be removing the monthly lease fees for existing Compact Lottery Terminal (CLT) retailers in the Fourth Licence (saving some retailers up to £600 per year), and introducing additional player protection measures and support.
The majority of the changes to the Agreement have come about as a result of changes to the law and changes associated with the Fourth National Lottery Licence – for example:
- simple name changes to reflect Allwyn as the new operator
- modernisation of some of the language used in the Agreement
- the updating of some conditions to align with recent changes to laws, especially in areas such as data protection and recordkeeping
- the merging of the agreements Camelot had for its two different terminal types into one
In addition, Allwyn and Camelot have jointly set out a timeline of what retailers can expect over the next six months in the lead up to 1 February. This includes the ongoing site surveys –which are being carried out by Momentum In-store and which will continue until the end of September – as well as a series of pre-planned Lotto and EuroMillions event draws over the summer and autumn, and National Lottery Christmas activity (including festive Scratchcards and special event draws) to ensure the continued strong performance of The National Lottery during the remainder of the Third Licence.
Following the 18 December Agreement transfer deadline, retailers can expect to receive a “Welcome to Allwyn” pack early in the New Year, which will contain more information on what they can expect from 1 February – including initial details of new and improved National Lottery games from March 2024 onwards. Retailers will also receive information about the training they will be required to complete digitally ahead of the changeover.
In the meantime, retailers don’t need to do anything until they’ve received details of the online portal.
Allwyn’s Retail Director, Katharine Challinor, said: “Retailers will soon be hearing from us on how they can easily transfer their existing Retailer Agreement. Their Camelot Retail Sales Executive will also visit their store to guide them through the process and answer any questions they might have. We’d like to take this opportunity to thank National Lottery retailers for their continued support and the role they play in raising £30 million every week for Good Causes across the UK.”
Latest News
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus

DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.
The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.
If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.
Google-style campus for game development talents
The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.
It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.
“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.
What does this mean for the market?
Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.
If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.
And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?
The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.
International Game Technology PLC
IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.
“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.
“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.
IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.
The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.
Frank Arthofer
MLB Players Sign Licensing Agreement with PENN Entertainment

MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.
The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.
PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.
The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).
Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.
”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.
OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.
“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.
The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.
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