Asia
Esports Confirmed as Official Medal Sport at Asian Games 2026 in Aichi-Nagoya
Esports has been officially designated as one of the medal sports in the 20th Asian Games Aichi-Nagoya 2026, as announced by the Aichi-Nagoya Asian Games Organising Committee (AINAGOC). This exciting announcement highlights the inclusion of esports among the nine newly added sports for the upcoming games.
Esports is making its full-fledged debut as an official medal sport at the Asian Games 2022 in Hangzhou where India will be competing in four different titles – DOTA 2, FIFA 22, Street Fighter V, and League of Legends from September 23 to October 8. The inclusion of Esports in the 20th Asian Games will undoubtedly serve as a great encouragement for Indian Esports athletes to pursue their passion professionally.
Lokesh Suji, Director of the Esports Federation of India (ESFI) and Vice President of the Asian Esports Federation (AESF), said: “The decision and announcement by both the Olympic Council of Asia (OCA) and the Aichi-Nagoya Asian Games Organizing Committee (AINAGOC) to include esports as a medal event at the 20th Asian Games, subsequent to the 2022 Hangzhou Asian Games, is warmly embraced by ESFI. With this announcement, it becomes crucial for us to expedite the development of our infrastructure, education programs, training facilities, and overall awareness within the esports ecosystem. Additionally, it is imperative that we provide our athletes with top-notch equipment and resources, empowering them to deliver their best performances on international stages. We encourage the entire nation to embrace this remarkable development.”
He further added: “The inclusion of a wide array of titles in the Asian Games not only demonstrates the diverse nature of Esports but also highlights the various dimensions of skill, strategy, and teamwork exhibited by the athletes, delivering a comprehensive experience for spectators.”
Competing at such prestigious platforms will not only provide India’s video-gaming community with opportunities to showcase their skills but also motivate them to win laurels for their country. This announcement is set to inspire a new generation of Indian Esports athletes to aim for greatness and make their nation proud on the international stage.
“The Esports industry and its passionate community have long been working towards gaining recognition, and the recent announcement clearly indicates the significant progress made by the esports ecosystem on international platforms. The official recognition of Esports as a medal sport further enhances and elevates the standing of esports athletes, placing them on par with mainstream sports personalities. We are optimistic that in the Asian Games 2026, our team, S8ul, and 8bit, will have the opportunity to participate and showcase their skills in several esports titles. Moreover, this announcement solidifies the fact that both endemic and non-endemic brands are actively seeking avenues to engage with gamers today and are enthusiastic about investing in the Esports ecosystem,” said Animesh Agarwal, Co-Founder and CEO of 8Bit Creatives & S8UL Esports.
“One small step for esports, one giant leap for the gaming industry! Esports’ inclusion as a medal sport is not only good news in itself, but it also paves the way for other similar tournaments to recognize esports as an important avenue. I hope this trajectory continues upwards, and we are able to eventually see Esports at a scale similar to traditional sports,” said Rohit Agarwal, Founder and Director of Alpha Zegus.
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.
Asia
DigiPlus Interactive Launches “Pusta de Peligro” Campaign
The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.
The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.
Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.
The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.
In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.
The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
The post DigiPlus Interactive Launches “Pusta de Peligro” Campaign appeared first on European Gaming Industry News.
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
The post MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador appeared first on European Gaming Industry News.
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