Gambling in the USA
Gaming Americas Weekly Roundup – July 3-9
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Lotto.com, a leading digital lottery platform, announced their digital scratch tickets offering – an innovative solution that transforms how traditional physical scratch tickets are played. This groundbreaking and first-to-market offering marks a significant milestone in the industry, solidifying Lotto.com’s position as an innovator and pioneer in the digital lottery space.
The government of Peru has promulgated Law 31806, which will legalise online gambling and sports betting in the country. The new legislation has been sent to the desk of President Dina Boluarte for sign-off and is expected to enter force within 120 days.
On the journey towards becoming the leading digital sports media group, Better Collective significantly expands its efforts within social media and sports content production by acquiring Playmaker HQ for a total consideration of up to 54 mUSD, 15 mUSD of which will be upfront.
Circa Resort & Casino announced the deployment of Amazon’s Alexa Smart Properties (ASP) supported technology in all of its rooms and suites at the adults-only casino-resort in downtown Las Vegas.
The Academy of Country Music announced the winners of the ACM Industry Awards and Studio Recording Awards, and Seminole Hard Rock Hotel & Casino Hollywood is the proud recipient of the Casino of the Year – Theatre Award. This marks a first-time ACM Award win for the venue.
Las Vegas Sands announced eight-time LPGA Tour champion Minjee Lee as the company’s first female brand ambassador. Working together, Lee and Sands will showcase the success of female champions as role models for young athletes and young women, while promoting women’s golf to a broader audience at the company’s resorts and through its Sands Cares community engagement programme.
Light & Wonder announced that effective August 25, 2023, Connie James, the Company’s EVP, CFO, Treasurer and Corporate Secretary, will be stepping down from her role at the Company to pursue another opportunity that will allow her to further advance her long-term professional objectives outside the gaming industry.
WeAreGame, via its casino vertical WeAreCasino, has launched two exclusive instant win games for Pixbet. Created by Darwin Gaming, the titles – Mengão Penalty Show and Timão Penalty Show – are designed to appeal to fans of Brazilian soccer’s Flamengo and Corinthians.
Sportradar announces Sportradar Showdown, an inaugural grassroots basketball tournament scheduled to be held at Coronado High School in Henderson, NV from July 13-16. The tournament will showcase the skills of 17 exceptional amateur basketball teams, featuring the most talented players from the Under Armour Association and Adidas 3SSB amateur basketball circuit.
The Arizona Department of Gaming announced that it will begin accepting applications for event wagering licenses in August.
Partnerships
The Canadian Football League has welcomed FanDuel as the league’s first authorised gaming operator and an Official Sportsbook Partner.
Bet7.com, a platform full of attractions and with a large sportsbook that now focuses on the Brazilian market, has hired Control F5 to develop the operation and branding. bet7.com is represented by a big name in the sports world. Former player and presenter Neto is the ambassador of the brand, which offers various promotions and benefits to bettors.
casino floor
Zitro Announces the U.S. Rollout of FANTASY Cabinet
Zitro has announced the U.S. rollout of FANTASY, its latest slot cabinet, following an outstanding early reception across multiple states. Since its debut, FANTASY has resonated with players and operators alike, quickly positioning itself as one of the standout new cabinets on casino floors nationwide.
The cabinet launched its U.S. journey in Minnesota before expanding into Michigan, California, Arizona, New Mexico, and North Carolina, and the story has been consistent across all six states. Strong player engagement, positive operator feedback, and consistent floor performance have followed FANTASY everywhere it has gone.
FANTASY’s strong performance reflects the depth of the experience it delivers. Zitro developed world-class content specifically for this cabinet, including stunning animations, exceptional graphics, and a rich multimedia experience that connects with today’s players. An individual game color lighting system gives each title a distinct identity on the casino floor, and every title was developed exclusively for this form factor. The result is a complete entertainment experience that goes well beyond the cabinet itself.
“We always knew FANTASY was something special, but the response we’ve seen across different casino properties has exceeded our most optimistic expectations. Players are genuinely connecting with this cabinet, operators are seeing the results on their floors, and we believe this is just the beginning of a defining journey for FANTASY in the US,” said Derik Mooberry, CEO of Zitro USA.
The post Zitro Announces the U.S. Rollout of FANTASY Cabinet appeared first on Americas iGaming & Sports Betting News.
Fanatics Casino
RLX Gaming expands US reach through Fanatics Casino launch
RLX Gaming, the innovative iGaming aggregator and content supplier, has officially launched its full portfolio with Fanatics Casino in the United States.
Players in New Jersey and Pennsylvania can now access RLX Gaming’s extensive library of in-house and third-party titles, following a soft launch in Pennsylvania. Leading slot hits like Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby are now live, alongside a broad selection of releases from some of the most creative studios in the industry.
Fanatics Casino, available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS and Android, offers a wide variety of classic and modern casino experiences, including slots, blackjack, roulette, progressive jackpots, and video poker. Each game is designed to deliver authentic casino action, ensuring endless entertainment for players.
This partnership marks a significant step in RLX Gaming’s mission to deliver dynamic, globally-ready content that drives innovation and engagement in the online casino space.
Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said:
“Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America. Fanatics Casino’s commitment to delivering top-tier entertainment aligns perfectly with our mission, and we’re thrilled to bring our engaging slot experiences to players in New Jersey and Pennsylvania.”
Kieron Shaw from Fanatics Casino added:
“We are delighted to integrate RLX Gaming’s captivating portfolio into our platform. This partnership reinforces our dedication to offering a premier online casino experience, giving players access to high-quality titles with proven appeal across New Jersey and Pennsylvania.”
The post RLX Gaming expands US reach through Fanatics Casino launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
WWE and White Hat Studios Deliver WrestleMania®: Road to Gold Exclusively to Fanatics Casino
WWE®, part of TKO Group Holdings (NYSE: TKO), and White Hat Studios have announced the launch of the official WWE-branded slot, WrestleMania®: Road to Gold, exclusively on Fanatics Casino starting today.
Available in the United States, this real-money online casino game features 20 WWE superstars, including fan favorites Cody Rhodes and Rhea Ripley, just ahead of WrestleMania® 42, returning to Las Vegas on April 18–19, 2026.
The game’s Unlock Trail mechanic takes players through WWE Premium Live Events, with progressive bonus features inspired by SummerSlam®, Survivor Series®, Royal Rumble®, Elimination Chamber®, and Money in the Bank®. Each milestone builds excitement and win potential, culminating in the ultimate WrestleMania® showdown. The ringside experience is enhanced by the unmistakable voice of Michael Cole, adding authenticity and immersion to every spin.
Armen Tatarevic, VP of Gaming at White Hat Studios, said:
“WWE is an iconic brand steeped in entertainment history, and the aim was to collaborate closely to channel that legacy into WrestleMania®: Road to Gold. From superstar athletes to headline events, there are numerous touchpoints that fans will enjoy, and this is a major IP launch for White Hat Studios as we continue to deliver a main event experience to casino players in the United States.”
Conor Grant, President, Casino at Fanatics Betting and Gaming, added:
“WWE is a worldwide entertainment phenomenon, and the energy of the brand has been captured perfectly in WrestleMania®: Road to Gold. This new WWE-branded experience on Fanatics Casino reflects our strategy to leverage the power of Fanatics IP assets to offer customers a premium, differentiated experience.”
Fanatics Casino, the fastest-growing online casino in the U.S., is available on iOS, Android, and web in Michigan, New Jersey, Pennsylvania, and West Virginia. WrestleMania®: Road to Gold joins Fanatics’ lineup of licensed WWE titles, including WWE® Blackjack, Raw® Multiplier
The post WWE and White Hat Studios Deliver WrestleMania®: Road to Gold Exclusively to Fanatics Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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