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SB Software and Bayes Esports Engage in Distribution Partnership

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Bayes Esports, the leading provider of offcial esports live data and services, and SB Betting Software, provider of a best-in-class complete betting services platform, have agreed on a distribution partnership. Going forward, the betting software solutions offered by SB Software will be powered by BODEX, Bayes Esports’ betting odds marketplace.

BODEX is a first-of-its-kind platform that integrates odds from both general and specialised traders on a single platform. Odds offered on BODEX are standardised regarding their data format, market definitions and API, making them significantly easier to integrate for betting operators. Additionally, BODEX allows operators to subscribe to very specific odds packages that differentiate between the included sports or games, organisers, tournaments, leagues and markets.

SB Software offers their clients innovative betting software solutions. From data management to apps and user interfaces, clients can use the services offered by SB Software to support every part of their own sports betting product.

SB Software have established themselves as a reputable player in the sports betting industry, providing their betting services platform to a variety of betting operators in Europe and Africa.

“We are thrilled to announce our partnership with Bayes Esports. Bayes Esports’ expertise and industry reputation make them an ideal collaborator for us. By integrating our software solutions with Bayes Esports’ odds feed, we aim to drive innovation and enhance the overall esports betting experience. With our comprehensive platform, which includes cutting-edge software and user-friendly interfaces, we provide sportsbooks with the necessary tools to elevate their esports coverage and expand their offerings in the market,” said Michal Glowacki, COO of SB Software.

As a result of the partnership, SB Software will integrate the BODEX odds feed into their betting services platform. This will enable all current and future sportsbooks using the SB Software platform to benefit from the full range of odds offered on BODEX. By combining their best-in-class software solutions with the highest quality odds feed in esports, SB Software can offer one of the most advanced betting services platforms on the market.

Martin Dachselt, CEO and MD of Bayes Esports, said: “We are excited to welcome SB Software on board. Their software solutions provide operators a great opportunity to venture further into sports and esports betting. With us supporting those solutions with our one-of-a-kind odds feed, we can work together to drive innovation in the esports betting industry. From software and interfaces to the highest-quality odds available on the market, the SB Software platform offers sportsbooks everything they need to level up their esports coverage.”

eSports

Vlad Marinescu Re-Elected as 10th IESF President

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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.

During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.

“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”

Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.

The assembly also elected the IESF Board for 2026, comprising:

Board Members:

  • HRH Prince Omar Bin Faisal – Jordan

  • Afiq Fadhli Bin Narawi – Malaysia

  • Elin Yoojung Moen – Norway

  • Clint Kennedy – United States

  • Flip De Bruyn – Namibia

The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.

The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.

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GG.BET launches Bet Builder for a new way to bet

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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.

Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.

To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.

GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.

GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.

The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.

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IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur

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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.

After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.

“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”

As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.

IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.

The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.

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