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Canadian Gaming Summit Puts the Spotlight on SIGA’s Business Model and Commitment to the Community

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Patricia Cook, Vice President of Corporate Affairs, and Desiree Gervais, Vice President of Human Resources, of the Saskatchewan Indian Gaming Authority (SIGA), will discuss SIGA’s introduction to the digital gaming market and pioneering approach to regulatory agreements and revenue-sharing models, during an exclusive Keynote Fireside Chat at the 26th edition of the Canadian Gaming Summit.

The First Nations partnerships: the SIGA model in action” keynote panel, will be an instrumental addition to the Leadership & Growth conference track, during the second core day (Thursday June 15th) of Canada’s premier gaming and betting event, which takes place at the Metro Toronto Convention Centre.

Officially established as a non profit organization in 1995, SIGA has flourished for over 25 years , establishing a casino empire that encompasses seven land-based casinos  whilst implementing an innovative revenue sharing model which reinvests 100% of net income back into the Saskatchewan community. In November 2022, SIGA launched with provincial partners, the first online gambling and sports betting website PlayNow.com for Saskatchewan.

During the exclusive keynote session, Cook and Gervais will discuss the avenues taken that have established SIGA as such an influential force in Canada. During the talk, discussions will be centered around how SIGA was able to perfect the Gaming Framework Agreement to legally run the first digital gaming enterprise in the province. Additionally, the keynote will cover the innovative financial model that has increased the company’s growth, whilst simultaneously establishing SIGA as a highly respected pillar of the Saskatchewan community. Moreover, the panel will explore how these models can be implemented by other First Nations in their respective provinces .

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With an illustrious and influential 20 year career in human resources, Desiree Gervais has an unparalleled wealth of experience and knowledge within the HR sector, having honed her expertise working with the First Nation government as well as highly regulated environments in the energy and mining sectors. In February of 2022 Gervais took the role  of Vice President of Human Resources at SIGA and has continued her conscientious and diligent approach to HR, helping expand the scope of the SIGA brand whilst continuously strengthening the relationship with the wider community.

Patricia Cook has been Vice President, Corporate Affairs at SIGA for the past 18 years and has an active role in overseeing areas of communications, media relations, public relations as well as the SIGA’s Corporate Social Responsibility Programs. Cook’s 19 years working for Prince Albert Grand Council prior to SIGA have equipped her with an experience and skill set that has helped establish SIGA as one of the most prominent brands in the Canadian space and continues to do so as they continue their journey into the digital realm.

With such an in-depth wealth of knowledge surrounding the Saskatchewan province, non profit organizations and the wider gaming industry, Gervais and Cook offer a unique and unparalleled insight to how to implement successful revenue sharing models that support local communities, whilst spurring company growth and adhering to regulatory frameworks. With many looking to SIGA’s model as the future of iGaming and sports betting in Canada, the keynote panel’s thought provoking and trailblazing discussion will be essential viewing for the event.

Rasmus Sojmark, CEO & Founder of SBC, said: “We are extremely excited to have the combined talents of Desiree Gervais and Patricia Cook at our keynote panel. It is important as an industry we constantly evolve and I hope to see a business model that prioritizes giving back to the community and dedicating resources to innovation and leadership, is one that will inspire other Canadian organizations.

Attendees will have the opportunity to partake in a plethora of panel discussions across the three day event, with dedicated conference tracks ‘Land-Based’, ‘iGaming’, ‘Sports Betting’, ‘Affiliates & Advertising’ amongst others.

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Suspected Digital Fraud Coming from Canada Up Nearly 11% Since H1 2023, Reveals New TransUnion Analysis

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In the first half (H1) of 2024, Canada saw a significant increase in suspected Digital Fraud attempts, with nearly 5.74% of all attempted digital transactions where the consumer was located in Canada involving suspected Digital Fraud, revealed a new TransUnion® (NYSE: TRU) analysis. This is nearly an 11% year-over-year (YoY) rate increase from H1 2023, and TransUnion also documented an 11% increase in the volume of suspected Digital Fraud from Canada during this period, despite a less than a one percent (0.7%) YoY increase in the volume of transactions.

According to a recent TransUnion survey,1 more than half (54%) of Canadians said they were recently targeted by email, phone call or text message fraud attempts. Phishing was the most common scheme type (45%), followed by smishing (42%) and vishing (39%).

The increasing use of digital transactions, combined with rising suspected Digital Fraud attempts are also impacting businesses as they potentially face revenue losses and increased operational costs due to fraud. According to a TransUnion business survey for the H2 2024 Update to the State of Omnichannel Fraud report, 200 Canadian business leaders said their companies lost approximately 6% of equivalent revenue – representing $78 billion – over the past year due to fraud. The most prominent causes of fraud loss cited by them were:

  • Scam/Authorized fraud (31%): Dishonest scheme intended to trick a person into giving up something of value (e.g., account access, money, information)
  • Account takeover (19%): Unauthorized individuals taking over someone’s online account (e.g., bank, social media, email) without their permission
  • Synthetic identity fraud (18%): Use of a combination of personal information to fabricate a person or entity to commit a dishonest act for financial or personal gain

TransUnion also found that suspected Digital Fraud attempts – where the consumer was transacting in Canada and targeted businesses globally – increased on average by 10.5% YoY in H1 2024 compared to H1 2023 and impacted all industries.

Top Three Industries Globally with Highest Rate of Suspected Digital Fraud Attempts Coming from Canada in H1 2024

  1. Gambling (online sports betting, poker, etc.) – 9.6%
  2. Retail – 9.2%
  3. Government – 7.7%

Top Three Industries Globally with Highest YoY Increase (H1 2024 vs H1 2023) in the Rate of Suspected Digital Fraud Attempts Coming from Canada

  1. Logistics – 172.9%
  2. Gambling – 79.3%
  3. Video gaming – 67.8%

“Protecting customers and their businesses from fraud is essential to enabling safe and tailored consumer experiences. These findings reveal that despite the good-faith efforts that are being undertaken by companies to identify and prevent fraud to date, fraudsters continue to evolve and it’s vital that fraud prevention methods keep up with the changing times,” said Patrick Boudreau, head of identity management and fraud solutions at TransUnion Canada.

“Businesses that aren’t already doing so should ensure that they are taking advantage of fraud prevention technologies such as identity verification, IP intelligence, device reputation and synthetic identity detection as critical components of their fraud prevention programs,” he added.

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IBIA and PFA Canada anti-match-fixing education program concludes in Alberta

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CPL first to benefit from CA$300,000 education fund commitment by IBIA’s regulated sports betting operators

Canadian Premier League (CPL) soccer teams have successfully completed a sports betting integrity player education program. Designed by the International Betting Integrity Association (IBIA) using its 3R’s training model, the program has utilised a combination of dedicated in-person training and online resources, with sessions delivered by the Professional Footballers’ Association Canada (PFA Canada) through its Protecting the Integrity of the Game workshops.

In total, nearly 200 players have been trained by the IBIA/PFA Canada partnership at all eight CPL teams through the program, which started in Ontario and finished in Alberta, also covering teams in Nova Scotia, Manitoba and British Colombia. It concludes the first part of a two-year player education agreement between IBIA and PFA Canada.

Marco Carducci, Cavalry FC & President of PFA Canada, said: “The IBIA sports betting integrity training, in partnership with PFA Canada, was an incredibly beneficial experience for our players. Effective and easy-to-understand, it made clear what professional athletes need to know about sports betting integrity and how to report attempted corruption. We are grateful for IBIA’s support to help safeguard the integrity of the game and to protect and educate our players.”

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In addition to highlighting the potential threats from sports betting related match-fixing, the program educated players on rules and sanctions, the scale and accuracy of technology enabled sports integrity monitoring, and how to report criminals and corrupters using the red button app.

Khalid Ali, CEO of IBIA said: “We take our responsibility to protect regulated sports betting markets, sports and athletes seriously. Decades of experience has shown that a combination of efficient regulation, education and collaboration are essential to safeguarding the sports integrity ecosystem. We are delighted that the PFA Canada education program has been so successful and look forward to year two of the project.”

Dan Kruk, Executive Director, PFA Canada, said: “Through our work with IBIA, nearly 200 Canadian Premier League players attended PFA Canada’s Protecting the Integrity of the Game workshop this season. As a result, stakeholders can be confident our members know their obligations regarding gambling and match-fixing in their sport, how to recognize an approach to fix a match, and crucially, their duty to report any person attempting to manipulate a match.”

The program is the first to be delivered from a CA$300,000 three-year fund – invested by IBIA and its members bet365, Betway and FanDuel – from which Canadian sports and athletes can receive free face-to-face integrity education designed to protect Canadian sports from the potential threat of match manipulation and corruption.

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CasinoCanada Starts New Partnership With RoyalGame by Gloss Partners

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with RoyalGame, a brand under the umbrella of Gloss Partners.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant RoyalGame premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

RoyalGame presents itself as a revolutionary vision of a modern online casino that perfectly matches casual gaming with a betting experience through the joyful king on his around-the-world adventure and visits legendary casinos and gambling palaces across the globe. This brand is full of a captivating narrative and gaming mechanics that add extra fun and increase engagement rate. Users play casino games and collect special in-game points that can be redeemed to unlock various locations and acquire bonuses, cash, and daily rewards.

GlossPartners offers competitive rates of up to 60% commission. Our plans provide various options, including Revenue Share, CPA, and hybrid deals.

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As Gloss Partners claims, they aim for partnerships where each affiliate benefits and thrives, so they assign dedicated Affiliate Managers to our partners, guiding them through every step. Prioritization of transparency and detailed statistics to allow affiliates and players to monitor everything, high conversion and retention rates, flexible commission plans, and tailored offers are designed to meet the high-demanded audience and everyone`s specific needs.

“We are glad to meet our new partner RoyalGame, and looking forward to bringing the maximum of use and value to our community,”  – said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

“Partnering with CasinoCanada is an excellent opportunity for us. We are full of hopes this collaboration will enhance the visibility of our brand and offer Canadian players premium access to the best conditions in gambling,” – said Alex Simonov, Head of Affiliates a Gloss Partners.

The partnership is now live, featuring RoyalGame reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

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