GoldenRace, the leading B2B provider of award-winning Virtual Sports and betting solutions, is now offering operators a new Preticket option for their Retail shops: a tool designed to speed up service, reduce cashier workload and improve the overall betting experience for players.

Queues, delays and crowded counters can take the fun out of placing a bet – and sometimes even lead to missing the chance to bet at all. GoldenRace’s Preticket option was developed to help prevent this.

Instead of waiting in line to make their selections at the cashier, players can now choose their bets on a self-service terminal. Once done, they receive a unique code. All they need to do is memorise that code and provide it to the cashier to pay and get their ticket printed. That’s it – quick, smooth and hassle-free.

Advertisement

With players placing their bets in advance with GoldenRace’s preticket option, many shops may find they need fewer staff on the floor. Meanwhile, players enjoy greater autonomy and faster service. The result? More bets placed per hour, less employees and a better betting experience for everyone.

This new solution aligns with GoldenRace’s ongoing efforts to improve Retail environments. It follows other recent innovations like In-shop Mobile, which allows players to use their own devices to place bets in the shop – reducing paper use and hardware needs and supporting a more sustainable betting experience.

Preticket is now available to all GoldenRace Retail partners. A practical tool that responds to the real needs of Retail businesses and reinforces the company’s commitment to more agile, efficient and end-user focused solutions.

Betsson Group has been nominated in 14 categories at the Women in Gaming Diversity & Employee Wellbeing Awards 2025, hosted by Clever Duck Media. These include five company-wide nominations and nine individual nominations for eight of its employees.

These annual awards celebrate excellence in equality, diversity, inclusion and employee wellbeing across the global gaming industry. Since its launch in 2010, the event has solidified its position as one of the global gaming industry’s most respected diversity accolades.

The categories in which Betsson Group and its employees have been shortlisted include:

Advertisement

Company Category Nominations:

Best Diverse Place to Work

Community Engagement

Company of the Year (Operator)

Diversity & Inclusion

Advertisement

Great Place to Work Award

Individual Category Nominations:

Affiliate Leader – Shakyra Jonsson

Employee of the Year (Operator) – Lisa Mifsud

Excellence in Customer Service – Gabriella Larsson

Advertisement

HR Champion (Operator) – Tamara Klibadze

Innovator – Lena Nordin

Inspiration of the Year (Operator) – Lena Nordin

Positive Role Model of the Year (Operator) – Lara Lombardi

Star of the Future (Operator) – Jessica Carrillo Miranda

Advertisement

Young Leader of the Year (Operator) – Chellyanne Cassar

These nominations reflect the company’s ongoing dedication to creating a workplace where employees feel valued, respected and empowered to succeed. At Betsson Group, diversity, equity and inclusion are more than buzzwords; they are embedded in the company’s culture, values and daily actions. In previous years, Betsson has been recognised at the WiG Diversity Awards for Best Diverse Place to Work (2022 and 2024), Company of the Year (2019 and 2022) and for Diversity & Inclusion (2021). For the individual categories, Betsson employees have previously won Excellence in Customer Service, Star of the Future and Young Leader of the Year.