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Towards the 3.0 shop: SKS365 signs agreement with Net4Media for digital content on Planetwin365 network
SKS365‘s innovation journey continues on the path of a phygital approach, based on the digitalization and personalization of the gaming experience inside the betting shops, thanks to its partnership with Net4Media, a Bucharest-based provider of betting and gaming technology solutions. This is the first agreement signed with a gaming and betting operator active in the Italian market and it will allow SKS3365 to manage from a single centralized platform the release of digital content for the Planetwin365 network, about 1,000 shops in the country. Thanks to the technological solution owned by Net4media, each Planetwin365 shop will be able to offer its customers a series of customized content – from banners to promotional videos, from live broadcasts to live odds and unlimited variety of full HD virtual games from any provider – making a significant step forward in the digitization process of SKS365’s network.
Net4Media’s content automation and flexibility will thus enhance users’ gaming experience in Planetwin365 shops, creating a phygital environment where digital content that goes along with traditional offline entertainment can be diversified and enriched according to users’ gaming habits and preferences. This innovation sets SKS365 as a market trendsetter, in line with the company’s omnichannel strategy of investing in the retail channel, providing customers with new services and features with high technological standards.
“The partnership with Net4Media makes us particularly proud and represents a very important step towards the shop of the future, in which the customer takes center stage,” says Luca Grisci, Senior Director Commercial Retail at SKS365. “Offering a cutting-edge and more engaging gaming experience also in the offline channel is the key to remaining competitive in the market, and we have no doubt that this agreement will make the fruition more interactive and digitized, ushering in a new era of retail entertainment. We are convinced of the potential that Net4Media’s technology platform offers us, and we look forward to using it to provide our customers with targeted and constantly updated content that can meet their needs“.
“Getting into a partnership with SKS365, one of the leaders of the very competitive Italian market, honors us, but also comes as a confirmation of the technological level reached by our complex platform.” says Liviu Popovici, Partner and Commercial Director at Net4Media. “The signing of the agreement with SKS365 has behind it months of testing and personalization of Net4Media products to meet the most demanding expectations of SKS365 specialists. It was a laborious process of identifying and monetizating of the synergies between the best betting experiences and the highest technological standards that also unveiled the attention SKS365 pays to its customers and which very much helped us to further improve our platform.”
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Arizona Lottery
Scientific Games rolls out Momentum systems upgrade for Arizona Lottery
New central gaming and retailer management systems support expanded draw game features across the Lottery’s 3,600 retail locations.
Scientific Games said a new suite of systems technology is now powering the Arizona Lottery’s statewide sales, including updates to its draw games portfolio. The rollout is based on Scientific Games’ Momentum ecosystem, incorporating a central gaming system and a retailer management system.
Arizona Lottery Executive Director Alec Thomson said the technology and game changes are intended to modernize operations and refresh the draw game lineup. “Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” Thomson said. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”
The Lottery’s draw game changes include an update to The Pick featuring an automatic multiplier on every play and an add-on called The Pick PLUS, the addition of a daily midday drawing for Pick 3, the launch of a new Pick 4 game with midday and evening drawings, and the addition of Powerball Double Play.
Scientific Games said it also upgraded its gem | suite software to support the expanded draw portfolio and to manage retailer licensing, communications and business intelligence across the Arizona Lottery’s network of 3,600 retailers. “As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.
Scientific Games has supplied products and services to the Arizona Lottery for 45 years, including Scratchers games and licensed brands, and supports the Lottery from a Phoenix location, according to the company.
The post Scientific Games rolls out Momentum systems upgrade for Arizona Lottery appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
2026 FIFA World Cup
Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway
Flashscore says England vs Mexico is its fourth most-watched match globally so far, drawing 17.5M live followers on the app.
Flashscore reported a lift in UK fan engagement ahead of England’s World Cup quarter-final against Norway, citing new usage data from its tournament coverage.
The company said it has recorded 2.35M unique UK users and 387.7M views across its World Cup content so far, spanning live scores, match centres, previews, articles and audio.
Flashscore also pointed to deeper “second-screen” consumption patterns in the UK during the same period, including 1.6M match preview views, 1.23M article views and 147K audio plays.
In global terms, Flashscore said England ranks seventh for team profile opens. England’s Round of 16 match against Mexico at the Azteca Stadium was the fourth-most popular match of the tournament on the app, attracting 17.5M live followers and generating 53.2M views.
On player interest, Flashscore said England captain Harry Kane ranks 20th globally for player profile opens, with 3.9M—just behind Brazil’s Vinicius Junior on 4.0M. Norway striker Erling Haaland is eighth, with 5.7M profile opens.
The post Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet Italy
Amusnet Italy Enters into Partnership with Entain
Amusnet Italy has launched its premium gaming portfolio on Entain’s prominent online casino brands, bwin and Gioco Digitale, marking a significant step in strengthening its presence within the regulated Italian market.
Through this strategic partnership, local players will gain access to the provider’s premium casino content, known for its exceptional reliability, captivating mechanics and top-tier design. This launch marks the beginning of a phased rollout, with a fully certified portfolio consisting of 174 high-performing titles from Amusnet’s catalogue.
The initial release, which went live on July 1, features the majestic slot Extra Crown Classic Buy Bonus. This royal, fruit-themed game masterfully blends a traditional aesthetic with modern video slot dynamics, featuring expanding Crown Wilds and dual Scatter symbols. It elevates excitement with an innovative Buy Bonus option for instant action alongside Amusnet’s signature 4-level mystery Jackpot Cards bonus game, providing a truly immersive player experience.
“Partnering with premium brands like bwin and Gioco Digitale is a major milestone for our growth in Italy. Launching onto Entain’s platform allows us to reach a wider audience and bring high-quality entertainment to Italian players,” said Polina Nedyalkova, Amusnet Italy Director.
Both bwin and Gioco Digitale are premier online casino brands operating under the global sports betting and gaming giant Entain, utilising a shared platform to deliver secure and cutting-edge gaming experiences. By aligning with these highly trusted brands, Amusnet is well-positioned to leverage their robust market positioning and extensive, loyal user bases to drive long-term engagement and growth.
With this strategic alliance, Amusnet Italy reinforces its commitment to driving growth in the local iGaming market alongside top-tier operators.
The post Amusnet Italy Enters into Partnership with Entain appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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