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Racecourse Media Group’s innovative new in-play betting service welcomed by bookmakers

Published

3 years ago

April 26, 2023

Reading Time: 3 minutes

Early performance indicates in-play betting service can grow turnover on racing by 5%

Racecourse Media Group’s (RMG) new in-play betting feed has been successfully launched with BetVictor and its other brands, Parimatch and TalkSPORT BET, along with William Hill, with RMG already seeing promising incremental turnover.

To provide the feed, RMG relies on the award-winning GPS tracking service, Coursetrack, which has recently launched a second-generation GPS tracker to provide enhanced accuracy and reliability. GPS co-ordinates are produced 20 times a second for every horse in every race from RMG’s 34 racecourses.

In-play prices are then generated from the GPS data by RMG’s pricing partner Pythia Sports and served to bookmakers via the Press Association. This service is complemented by RMG’s ultra-low latency streams (c.400 milliseconds) via Phenix Real Time Solutions and STATSPerform, which RMG introduced for its streaming services in June 2020.

Adam Barnes, Director of Product at Bet Victor said: “Bet Victor is delighted it can now offer in-play betting for horse racing. The key is having highly reliable and accurate tracking data to create confidence in pricing, both for us as operators but also for our customers – and the Coursetrack technology provides that. We’re very pleased with the results we’re seeing. Of course the bigger meetings have been popular but this isn’t just about increasing turnover on the marquee events, there’s a wider benefit for racing given the interest we’re seeing from customers on midweek meetings.

“We’re looking forward to continuing to work closely and innovate the product with RMG. Using our performance data and customer insights we can better understand how to enhance the in-play experience and explore what types of derivative markets we can look to develop and launch in the near future.”

Racecourse Media Group also welcomed William Hill to the in-play betting service in mid-February, and further bookmakers are in the process of integrating the service. The new in-play pricing service is being made available to all fixed-odds RMG streaming customers as part of its recent contract extensions.

Martin Stevenson, Chief Executive at RMG, said: “RMG has been asked to lead on the broadcast elements of the BHA industry strategy, and innovations such as in-play data and betting represents a real opportunity for our racecourses and the sport. It is finally bringing racing on a par with the data richness of other sports.

“We have been very pleased with the results from BetVictor and William Hill, and the technology is generating additional turnover for the sport, which is much needed after a challenging few years. Since launch, engagement and betting turnover have grown consistently and point towards in-play betting being able to grow turnover on racing by 5%.

“We are also considering how best to interpret the data on the Racing TV channel and digital platforms, incorporating the expertise of the likes of Angus McNae and Ruby Walsh, which can only grow the appeal and engagement with the sport.

“We are delighted to be working with our partners to deliver this innovative new service and we look forward to welcoming further bookmaker partners onboard.”

Freddy Galliers, Director at Pythia Sports, said: “We have been really excited about this project since day one. It’s provided a fascinating challenge with many complexities to overcome and working with Racecourse Media Group, to build this product from scratch, has been rewarding for the entire team.

“Pythia’s goal in moving into the B2B space was to work with rights holders to help innovate and evolve wagering opportunities in racing, and this project ticked all those boxes. The culmination has been to see the project go live with Bet Victor and William Hill. We are looking forward to working with more operators in 2023.”

ADM

Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market

Published

59 minutes ago

April 24, 2026

Wladimir P.

peter-&-sons-says-it-now-reaches-70%-of-italy’s-adm-licensed-operator-market

Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.

Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.

The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.

Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”

The post Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blue Bird Bonus

EdgeLabs Signs Content Partnership with Stake

Published

59 minutes ago

April 24, 2026

Wladimir P.

edgelabs-signs-content-partnership-with-stake

EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.

In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.

Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.

Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.

By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.

Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”

Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”

The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Australia

IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria

Published

59 minutes ago

April 24, 2026

Wladimir P.

igs-awarded-15-year-electronic-gaming-machine-monitoring-licence-in-victoria

Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.

This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.

Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.

Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.

A New Technology Era for Victoria

IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:

• Real-time monitoring and reporting

• Advanced data analytics capabilities

• Best-in-class cybersecurity protections

• Scalable architecture to support evolving regulatory requirements

• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems

“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.

IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.

The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.