Flows, the no-code automation and integration platform for iGaming, today announced its partnership with Customer.io, a leading customer engagement platform trusted by over 7,800 brands worldwide, including Notion, Angi, and LES MILLS+. Via a ready-built integration, operators can now connect Flows’ automation tools to Customer.io’s engagement suite, streamlining CRM processes and creating smarter workflows.

By tapping into the combined power of Customer.io and Flows’ innovation capabilities, users can simplify operations, accelerate the development of new products and features, and seamlessly orchestrate cross-platform data. This collaboration also enables the rapid creation of intelligent CRM workflows and unlocks advanced gamification and bonusing features, empowering businesses to respond to customer needs more effectively and drive sustained engagement, growth, and innovation.

Operators using both platforms can level up their retention efforts by tapping into a powerful suite of tools that enhance everything from acquisition and marketing to gamification and beyond. With Flows’ no-code engine, users gain access to features like Marketing Widgets for fully customisable campaigns, real-time messaging via FlowsWave, intuitive dashboards for smarter decision-making, and feature-rich frontend customisation to tailor every user experience.

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This partnership marks an exciting development for iGaming teams, bringing together Flows’ no-code innovation with a renowned CRM platform trusted across global industries. Through this ready-built integration, Flows users gain seamless access to Customer.io’s powerful customer engagement platform, unlocking smarter automation, deeper personalisation, and more impactful customer journeys. It’s a game-changing collaboration that empowers operators to build, launch, and scale faster, delivering standout experiences and driving sustained growth.

Dan De Souza, VP Commercial at Flows: Businesses often struggle to connect their tools and systems seamlessly, limiting their ability to serve their customers effectively. By partnering with a customer engagement powerhouse supporting over 7,800 brands, we aim to enhance Customer.io’s existing features, empowering operators to strengthen their technology stack and drive greater value.

Chris Bennett-Baggs, Senior Partner Manager at Customer.io: Since 2012, we’ve been helping businesses acquire, grow, and retain their audience by delivering meaningful, real-time, and personalised messages — all automated by our technology. We recognise the power of partnership and believe in collaborating with Flows to unlock iGaming-specific use cases around bonus capabilities, leaderboards, and jackpots, as well as better supporting our valued customers across various sectors, delivering more dynamic, automated, and engaging solutions.

DreamPlay has shattered stereotypes about online gaming. With its latest project, Zeus Run, the leading European game studio has introduced a fundamentally new gaming concept, adding interactivity and dynamism through the “Running Wilds” mechanic. A unique mythological lore, the ability to multiply winnings by 100 times, and an unconventional user experience—players can now explore this new gaming universe exclusively on the WinSpirit online casino platform.

The Game World

Zeus Run is a unique gambling adventure available on all operating systems, including iOS and Android. Upon launching the game, players are transported into a thrilling mythological world, becoming part of an ancient legend. Their companion on this journey? None other than Zeus, the mighty god of thunder.

The game features immersive 3D graphics with animated elements, inspired by classical aesthetics. The primary color palette includes signature shades of purple combined with gold accents, creating an atmosphere of mystery and grandeur. The sound design and music, crafted by Eurovision finalists, enhance the dynamic and immersive experience.

Mechanics: A Fusion of Tradition and Innovation

At first glance, Zeus Run appears to follow the familiar 3×5 slot concept, with spinning reels, winning combinations, and jackpot accumulation. However, thanks to the unique “Lightning” symbol, players can boost their winnings depending on their bets.

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But the real excitement begins when three or more Zeus symbols land on the reels. At this moment, players face a choice—instantly claim their accumulated jackpot or challenge the gods in the thrilling “Runner” mini-game. If they choose the latter, they take control of Zeus himself, guiding him through five stages while collecting coins to increase the multiplier.

The “Running Wilds” mechanic transforms players into a moving wild symbol, actively traveling across the game field and multiplying their winnings.

Unlike classic slots, Zeus Run doesn’t rely solely on luck. The mini-game gives players more control over their results. The coin-collection system allows them to develop their own strategies, and skilled players can increase their winnings by up to 100 times.

In Zeus Run, players can also collect Dream Coin—an in-game currency that can be used in other DreamPlay titles or even bought and sold on exchanges.

Future Plans

While Zeus Run is already a breakthrough in the iGaming industry, DreamPlay’s development team isn’t stopping there. Future updates will expand game themes to create personalized gaming experiences for different audiences, as well as introduce new mechanics and quests. Additionally, players will soon be able to participate in tournaments and leaderboards.

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“Zeus Run is part of a larger gaming universe we are building. We have set a high technological bar for ourselves, aiming to bring fresh innovations to the gaming world and deliver a unique experience. Our team always strives to think beyond conventional limits—even in areas where innovation seems impossible. Zeus Run is yet another proof that anything is possible,” — says Alex Tkach, CEO of DreamPlay.

Zeus Run meets international gambling standards and adheres to responsible gaming principles—players have access to limit settings, and the game provides risk awareness information. DreamPlay’s development has been certified by independent testers eCOGRA, iTech Labs, and GLI, and has already secured exclusive agreements with select casinos.

For more information or to access a test version of the game, visit the provider’s website: https://www.dreamplay.games/.