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European Gaming Congress 2024

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ProgressPlay sets fire to ICE

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ProgressPlay has “the technology, solutions and capability to support any market ambition”

Whitelabel and Turnkey Solutions provider ProgressPlay has wowed operators with a new offering of a Licensee Service that is going to revolutionise the online casino and sportsbook industry.

After a decade as a successful and award-winning provider of advanced whitelabel and turnkey solutions for operators, ProgressPlay has launched its Licensee Services at last month’s ICE London 2023.

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Operators visiting ProgressPlay’s stand got a peek at the new AI-driven platform that enables existing partners to sharply distinguish their brands and gaming offers and really move their ability to engage across jurisdictions.

The new Licensee service has been designed to deliver to international operators a solid, open, sophisticated, adaptable, and highly scalable platform that is specifically customised for the demands of gambling and delivers these scalable solutions for any channel, any jurisdiction, and any business model.

With a portfolio fast-approaching the 5000 games mark, ProgressPlay were keen to explore new offerings from existing roll-of-honour game providers such as Big Time Gaming, Scientific Games, NetEnt, Microgaming, Playson, Quickspin, Betconstruct and Evolution Gaming along with many others, as well as having the opportunity to explore new content signings that will make an impact later in the year.

ProgressPlay already has a wealth of payment solutions in place and used ICE to engage with existing partners such as Mastercard, VISA, Neteller, Maestro, WebMoney, Giropay, Trustly, Paysafecard, EUteller and PayPal, amongst others, while exploring new innovative solutions that are set to form part of the lineup in the coming months.

ProgressPlay’s new API-based platform embodies a revolutionary new look with an intuitive UI/UX and lightning-fast finger-responsive screen navigation. The company provides UKGC, MGA, and Ireland licenses, more than 5000+ casino games, 140+ different sports, payment processing, VIP management, CRM, customer support, localisation, multicurrency, gamification, flexible bonus system, compliance, risk, affiliate program, player management and more.

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ProgressPlay CEO Itai Loewenstein said: “The entire team put in a major effort for ICE above-and-beyond the call of duty and I was thrilled by the reception we received and that we managed to seal a lot of deals at ICE with the new platform and services. We have now hit the point where we have the technology, solutions and capability to support any market ambition.”

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SOFTSWISS Takes 4 Accolades at EiGE Awards 2024

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SOFTSWISS, a global tech company with over 15 years of experience in iGaming, triumphed in four categories at the European iGaming Excellence Awards 2024.

Held in Warsaw during the European iGaming Congress, the EiGE Awards united iGaming professionals across the region. SOFTSWISS received recognition in categories such as

  • Best Customer Service
  • Innovation in iGaming Technology
  • iGaming Leader of the Year
  • iGaming Influencer of the Year.

SOFTSWISS adheres to a ‘player-first’ ethical philosophy, highlighting its dedication to responsible gambling practices. With an 83% customer satisfaction rating, a strong focus on delivering the best player experience, and robust fraud protection, SOFTSWISS Managed Services was recognised as Best Customer Service at the EiGE Awards for the second consecutive year.

SOFTSWISS secured a win in the Innovation in iGaming Technology category thanks to its range of inventive features, including unique Sportsbook bonuses, a risk-scoring tool aligned with responsible gaming practices, and prime network jackpot campaigns, all ensuring players’ engagement and safety. As a result of a recent network jackpot campaign, the average Bet Sum increased by up to 150% within 7 days of winning a jackpot.

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Undoubtedly, the company’s achievements and prominent wins would not be possible without the vision and strong commitment of its founder, Ivan Montik, who was recognised as the iGaming Leader of the Year. In its anniversary year, SOFTSWISS entered new markets and niches in online entertainment through acquisitions and partnerships, hired F1 star Rubens Barrichello as Non-Executive Director in LatAm, and became the company providing the richest game portfolio in the industry. 

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, was named the iGaming Influencer of the Year for setting new trends in iGaming marketing. Valentina revolutionised the traditional approach to marketing in iGaming with award-winning marketing campaigns and in-depth industry reports. Her dedication and professionalism led to SOFTSWISS being recognised as the Brand Idol of the Year in 2023. Under her leadership, the company has taken the top spot in media for over three years in a row, and its brand awareness has grown five times. 

Valentina Bagniya summarises: “Every single win or milestone reflects the harmonised work of the talented team and wise leaders. These accolades are our mutual triumph. I want to express my heartfelt gratitude to the industry experts who voted for our company and to SOFTSWISS professionals whose hard work made these achievements possible. This industry recognition will definitely fuel our inspiration to change iGaming for the better.”

SOFTSWISS invites its partners and clients to book a meeting at stand 2145 at the SiGMA Europe Summit to discuss future cooperation. 

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Takes 4 Accolades at EiGE Awards 2024 appeared first on European Gaming Industry News.

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Snaitech joins the LiveG24 Bingo Network, expanding the exciting Live Bingo offering

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The success of Bingo Live, the exclusive online product developed by LiveG24 in partnership with Diecimilauno SpA, continues to grow, offering great satisfaction to all operators who have chosen to be part of the network. The latest company to join this successful venture is none other than the renowned Italian gaming operator Snaitech, further strengthening the already impressive lineup of partners in the Italian market.

Snaitech’s entry into the Bingo Live network adds to a list of distinguished operators, including Baldoline, Betpoint, Diecimilauno, Domusbet, Eplay24, Reactive, Four Seven Play, Replatz, Scommettendo, Sportbet, Vincitù, and now, Snaitech. This impressive group of operators forms a solid network capable of offering players increasingly rich and rewarding prizes.

“We are truly proud that a prestigious company like Snaitech has chosen to join our network,” said Fabrizio Frenna, COO of Diecimilauno S.p.A.

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“This decision confirms the quality of the product we offer and its great potential. With 12 major operators now part of the Bingo Live network, it has become a key reference point for anyone looking to enhance their portfolio with a new, dynamic product that has already established a significant presence in the online gaming sector.” continued Angelo De Gobbi, COO of LiveG24.

Snaitech also expressed their enthusiasm for the partnership. “Our goal is to guarantee ever-new and engaging gaming experiences,” commented Alessandro Graziosi, Chief Digital Officer of Snaitech. “Joining the Diecimilauno network aligns perfectly with this goal, and we are confident that the addition of this exciting new product will be welcomed by our users.”

Bingo Live is powered by cutting-edge hardware technology provided by LiveG24, ensuring a seamless and immersive live gaming experience for all users. This collaboration with LiveG24 reinforces the network’s ability to deliver high-quality, real-time gaming experiences to players across the board.

The post Snaitech joins the LiveG24 Bingo Network, expanding the exciting Live Bingo offering appeared first on European Gaming Industry News.

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Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution

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Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming 

Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting. 

Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain. 

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Veikkaus gains the following key capabilities:     

  • Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
  • Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.  
  • Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.   
  • A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
  • Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.  

Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention. 

Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results. 

“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”  

“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.” 

The post Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution appeared first on European Gaming Industry News.

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