Asia
Dimitar Berbatov renews his multi-year association with JBO as its Regional Brand Ambassador
Footballing icon Dimitar Berbatov has renewed his multi-year position as official brand ambassador for JBO (Just Bet Online), the leading Asian sports and eSports betting operator.
In his ongoing role for JBO, Berbatov will continue to be the face and force behind a series of dedicated promotions and activations for one of the most recognised and well-regarded digital sportsbooks and eSportsbooks in Asia. This progressive partnership rolls on seamlessly with a dedicated long-term scope for collaboration.
Roundly considered the greatest Bulgarian footballer of all time, Berbatov’s engaging appeal and timeless track-record of on-field ingenuity has matched up perfectly with JBO’s own innovative brand values over the past few years. Indeed, having played for many of the world’s most storied football teams – including Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco – Berbatov has formed an immediate rapport with football fan-bases worldwide.
JBO enjoys a rich heritage in football and international sports, with a sponsorship portfolio to match. Having successfully worked with Bologna FC in Serie A and secured the title sponsorship of the Dota 2 eSports property for the JBO Asian Masters League event, JBO is also the Official Regional Partner of Olympique de Marseille in France’s Ligue 1. Away from Europe, JBO has also partnered with VICI Gaming (one of the top esports organizations in China), Keen Gaming, Killer Angel, 5POWER Gaming and 496 Gaming previously.
The extension on Berbatov’s deal further underlines JBO’s progressive and ambitious expansion over the years, growing its global footprint into more emerging markets, empowered by the operator’s aim to engage, educate, and entertain.
A JBO spokesperson praised the brand’s flagship ambassador: “We’re thrilled to have extended Dimitar Berbatov contract with our team as JBO’s original and long-standing brand ambassador. Dimitar is a natural entertainer, both on and off the field, so we look forward to launching more exciting promotions and broader content framed around this unique character and his wise insights into the game. We both like to achieve our goals in the most creative way and playing style possible. Naturally, there’ll also be the chance for our customers to gain further exclusive analysis and game previews from one of the brightest minds in football.
“JBO intends to supplement this global partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We are invariably looking for new creative ways to engage with our customers across digital channels and betting verticals as varied as sportsbook, esports and casino. Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, raising the technological bar to elevate the game for the fan experience and social traction.
“JBO has pioneered a truly unified and gamified betting experience. Our players remain incredibly loyal and proud of JBO’s brand values which resonate with them for fair play and creativity, helping foster a responsible recreational community.”
Berbatov, Bulgaria’s all-time leading goalscorer, added: “I’m thrilled to be renewing terms with JBO across Asia and the Far East. As I’ve come to witness first-hand over the past couple of years, they’re a brand which perfectly aligns with my footballing history and sporting passions, underscored by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience. JBO is also a young vibrant brand, providing a safe and secure platform for its users. I can’t back a better storyline than that.
“As a result, I look forward to bringing more high-quality content and activity to Asian markets with my signature style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”
While JBO continues to develop its online offerings for football fans around the world, this latest landmark signing highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.
JBO provides one of the broadest offerings of markets and odds for the sports bettor. With customer engagement and entertainment at its core, it provides an innovative and holistic end-user experience via the latest technology and games, allied to trusted and personalized customer service.
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Asia
The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities
The UAE Lottery, operated by The Game LLC (a Momentum Group company), participated in the SAGIP community outreach initiative on 28 June, 2026 at the Philippine Consulate General in Dubai, alongside the Philippine Consulate General in Dubai and Northern Emirates and Infinite Communities.
SAGIP—“Rescue” in Filipino—was positioned by organisers as an immediate support programme for Filipino community members navigating difficult circumstances. The session combined career coaching, counselling and wellness assessments, alongside distribution of essential grocery packs.
The programme also drew voluntary support from local Filipino businesses, HR practitioners, medical and healthcare professionals, psychologists and community volunteers, according to the organisers.
Consul Aleah Marie Gica said: “The Filipino community in the UAE has always demonstrated resilience and unity during difficult times. Community outreach programs such as SAGIP reflect the strength of collaboration between institutions and community organisations working together to support those most in need.”
Elena C. Cruz, Founder and CEO of Infinite Communities, said: “Through our Good Neighbour initiative and our collaboration with The UAE Lottery and the Philippine Consulate, we hope to create a safe and supportive environment where individuals feel seen, supported, and empowered to move forward with dignity and confidence.”
Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, added: “At a time when many members of the Filipino community are facing various challenges, we aim to provide not only immediate relief through grocery pack distribution, but also pathways toward resilience and renewed opportunities. Through our HR specialists who volunteered their time and expertise, the career coaching sessions were designed to help beneficiaries navigate uncertainty, regain confidence, and reconnect with employment opportunities through practical advice and guidance.”
The post The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Asia
PhilWeb Secures ₱2.02 Billion Strategic Investment from Lance Y. Gokongwei to Accelerate AI-Driven Technology Expansion
PhilWeb Corporation, a Philippine Stock Exchange-listed technology company serving licensed digital entertainment and gaming platforms, announced that it has entered into a definitive agreement for a ₱2.02 billion strategic equity investment by prominent business leader Lance Y. Gokongwei.
The investment marks a significant milestone in PhilWeb’s transformation into an AI-enabled technology infrastructure company serving the regulated digital entertainment sector. Beyond the capital infusion, PhilWeb expects to benefit from Mr. Gokongwei’s strategic perspective, institutional experience and extensive business network as the Company strengthens its long-term technology roadmap and growth strategy.
Strategic Capital Infusion for AI and Technology Expansion
Under the definitive agreement, Mr. Gokongwei will invest an aggregate amount of ₱2,026,978,840.00 in PhilWeb. The strategic placement will be facilitated through a proposed increase in the Company’s Authorised Capital Stock from ₱2.6 billion to ₱3.6 billion, subject to the required corporate, stockholder and regulatory approvals.
The proceeds are intended to strengthen PhilWeb’s balance sheet and support the integration of advanced data and AI capabilities across its core technology roadmap:
• Enhanced Risk Management and Compliance Systems: Developing intelligent platform tools to support real-time risk scoring, transaction monitoring, suspicious activity detection and responsible gaming controls.
• Data Analytics and Platform Intelligence: Building secure data models designed to interpret user behaviour, optimise player lifecycle management and improve platform operating efficiency.
• Intelligent Recommendation and Retention Tools: Investing in automated recommendation engines to help licensed operators improve content discovery, platform performance and user engagement.
• Operational Automation: Enhancing internal and partner-facing systems through automation tools to optimise compliance workflows, reporting and high-throughput platform monitoring.
Strengthening PhilWeb’s Technology Moat
The transaction reflects growing investor interest in scalable technology infrastructure serving regulated digital entertainment ecosystems. PhilWeb has established a strong market footprint across the Philippine digital gaming and entertainment ecosystem, working with leading licensed operators, integrated resorts and platform partners including Hann Casino, Okada Manila, Newport World Resorts, NUSTAR Resort and Casino, FBM Philippines and PT Gaming. The integration of next-generation AI tools is expected to further strengthen PhilWeb’s domestic B2B infrastructure layer, enabling the Company to deliver greater operational efficiency, stronger compliance support and more scalable platform capabilities to its ecosystem partners while evaluating potential regional growth opportunities over time as market and regulatory conditions permit.
Management Perspective
“We are profoundly honored to welcome Lance Y. Gokongwei as a strategic anchor investor in PhilWeb. His investment represents a strong endorsement of our technology platform and long-term vision. Data intelligence and automated compliance tools are becoming essential layers of modern digital infrastructure. With Lance’s strategic investment and business network, PhilWeb is well-positioned to expand our AI technology roadmap, serve our established ecosystem of leading partners more efficiently, and evaluate long-term growth opportunities,” said Edgar Brian K. Ng, President of PhilWeb Corporation.
The post PhilWeb Secures ₱2.02 Billion Strategic Investment from Lance Y. Gokongwei to Accelerate AI-Driven Technology Expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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