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Azerion and MGA Entertainment announce launch of L.O.L. Surprise! O.M.G. Fashion House™ video game on Google Play and the Apple Store

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Azerion announces the release of L.O.L. Surprise! O.M.G. Fashion House™, developed in collaboration with long-standing partner MGA Entertainment (MGA), bringing the popular franchise to mobile gaming and into multi-channel distribution.  The video game, available for Android and iOS, creates a new experience for the brand’s popular L.O.L. Surprise! O.M.G.™ fashion doll collection.

“The success of the partnership between Azerion and MGA underscores the advantage of our franchising approach,” said Azerion SVP ErolErturk. “As a media-entertainment company, Azerion has built an outsized presence in digital games, metaverse, and as an advertising platform. Our partnership with MGA showcases the many possibilities for brands to engage with consumers in an organic way. This partnership also demonstrates the opportunities of in-game advertising and branding, capturing the attention of millions of actively engaged audiences and coupling it with a successful TV show to increase cross-marketing strategies.”

“From its start just about seven years ago, the L.O.L. Surprise! brand has been a global sensation. Continuing to extend the brand experience for fans remains important for its continued growth,” said Mindy Puente-Escalera, SVP, Global Licensing, MGA Entertainment. “Our partnership with Azerion helps us to engage with consumers in the mobile gaming space and bring L.O.L. Surprise! O.M.G. to new and existing consumers where they are.”

Following on the 2022 success of the L.O.L. Surprise! Winter Fashion Show movie on Netflix, MGA looked to Azerion to bring the L.O.L. Surprise! O.M.G. fashion dolls into the world of gaming and to further build the brand through multi-channel digital distribution. In addition, Azerion partnered with Magic Star, a division of Sony Music Entertainment, to use the music from the L.O.L. Surprise! Winter Fashion Show movie in upcoming L.O.L. Surprise!™ game promotions. A version of the game for HTML5 will be available later this year through Azerion’s digital game portals.

Gameplay
In the L.O.L. Surprise! O.M.G. Fashion House game, players along with their favorite fashionistas Neonlicious, Lady Diva, Swag, Royal Bee, and the other L.O.L. Surprise! O.M.G. girls from the movie and YouTube series decorate the fashionistas’ Fashion House, complete challenges to level up their avatars, and collect fashion dolls.

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In 2023, Azerion will bring L.O.L. Surprise! O.M.G. fan favorites into the metaverse by releasing core-branded items in one of Azerion’s virtual worlds in Woozworld. Players in this fashion-centric game can collect and dress up in the character-inspired outfits and hairstyles. b

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Gaming

PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series

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PopOK Gaming is excited to announce the release of “First Balloon,” the latest game in its popular Crash series. This new addition promises to take players on an exhilarating adventure, where they will soar through the skies and experience breathtaking moments and enticing rewards as their balloon ascends.

“First Balloon” offers a unique and thrilling gameplay experience that will keep players on the edge of their seats. As the game begins, players place their bets and watch as the multiplier starts increasing from 1x and continues to rise. The goal is to cash out at just the right moment to secure a multiplied payout. However, there’s a catch: if players don’t cash out in time, they risk losing their bet.

The excitement builds as players navigate the challenge of timing their cash-outs to maximize their winnings. With the potential to win up to x10,000, “First Balloon” offers the chance for massive rewards.

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How does it work?

Place a bet
Watch the multiplier increase from 1x upwards
Cash out anytime to get your bet multiplied
“First Balloon” is designed to provide a thrilling and immersive gaming experience, combining the excitement of risk and reward with the beauty of a soaring balloon journey. It’s the perfect game for those seeking adventure and the thrill of high-stakes gameplay.

Don’t miss out on the latest addition to PopOK Gaming’s Crash series. Start your adventure today with “First Balloon” and experience the excitement for yourself!

The post PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series appeared first on European Gaming Industry News.

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Gaming

Big Screen Gaming Summit Joins PG Connects Helsinki, Spotlighting PC and Console Development

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The Big Screen Gaming Summit, a new two-day event dedicated to PC, console, web3, VR, and AR games, will debut alongside Pocket Gamer Connects Helsinki on October 1-2, 2024. One ticket, two events!

This expansion of the world’s leading independent games conference series aims to provide a comprehensive forum for the evolving landscape of multi-platform game development.

The dedicated summit will feature eight specialised tracks covering crucial industry topics, including market trends, UGC, live service games, discoverability, practical AI, and more. Each track will offer in-depth discussions, panels, and presentations from industry experts, providing attendees with valuable insights into the latest trends, technologies, and business strategies shaping the future of games. The summit will also explore emerging markets in Latin America, Asia, and MENA, which are expected to drive future player growth on PC and console platforms.

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“As the games industry continues to evolve, we recognise the continuing importance of PC and console platforms alongside mobile,” said Dave Bradley, COO of Steel Media. “The Big Screen Gaming Summit represents our commitment to serving the entire games industry, offering a unique opportunity for professionals to explore the challenges and opportunities across all major platforms.”

The event will also host The Very Big Indie Pitch (PC + Console Edition), providing indie developers with a platform to showcase their projects to a panel of experts. This competition offers valuable feedback and exposure for up-and-coming developers in the PC and console space. Indie developers are encouraged to apply early, as spots are limited.

Both the Big Screen Gaming Summit and Pocket Gamer Connects Helsinki will take place at Wanha Satama, Helsinki, as part of the Finnish Games Week. Finland is famous for its mobile games, but it’s also home to renowned studios like Housemarque and Remedy Entertainment, showcasing the country’s strength in PC and console game development.

Early bird tickets offering savings of over £300 are currently available, providing access to both events. Attendees will have the opportunity to network with industry professionals, gain insights from leading experts, and explore the expo area. The event will also feature a MeetToMatch online meeting platform, facilitating valuable connections among participants.

In addition to the main conference tracks, the summit will include roundtable discussions, networking events like Investor Connector and Publisher SpeedMatch, and a party in downtown Helsinki. As part of Finnish Games Week (30 September – 4 October), the Big Screen Gaming Summit and  Pocket Gamer Connects Helsinki will join the IGDA Leadership Day, W In Games and more activities celebrating the regional games scene.

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Gaming

BGaming releases retro Street Power with new ‘guaranteed payout’ mechanics

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Popular iGaming content provider BGaming is taking players back to the age of retro game consoles in Street Power. The throwback casual game features rewarding mechanics, three fighter options and feel-good audiovisual effects.

Every tap in this three-in-one release offers a guaranteed payout as the fighter shows off his power. Similar to Plinko, players win back no less than a minimum percentage of their bet at the end of each round, meaning there will be a reward.

In this vintage title, fans can choose their hero, Red Braid, Mr Blue Hands or Tommy Sun, on the opening select screen. Each champion kickstarts their own version of the game with differing levels of volatility, multipliers of x5, x25 or x100, and individual max wins, with Tommy Sun offering €250,000 default max exposure. The max win values are displayed throughout the game and shift as the player adjusts their bet amount in every game mode.

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Street Power is easy to follow and clearly displays the choice of stakes in the betting field, with the max win displayed to the right. The higher the bet placed, the higher the max win.

Mikalai Dzeneladze, Chief Casual Game Producer at BGaming, said: “We are delighted to add this old-school video game–inspired title to our portfolio and reward our players with the win-only mechanic fans of Plinko will be familiar with. Street Power strengthens BGaming’s line-up of casual releases, standing out with the unique theme and wins-only mechanics.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

The post BGaming releases retro Street Power with new ‘guaranteed payout’ mechanics appeared first on European Gaming Industry News.

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