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Gaming Americas Weekly Roundup – January 23-29

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Fanatics Betting and Gaming has become the first legal sports betting operator, in partnership with the Washington Commanders, to open a retail sportsbook inside an NFL Stadium.
Leadstar Media has acquired both Sports Betting and Internet Gaming Supplier licenses in the state of Michigan. This move expands Leadstar Media’s reach in the US and solidifies its position as a major player in the rapidly growing online gambling market.
AstroPay has announced the launch of a Visa prepaid card in Peru issued by Tebca Perú, that will allow users to make purchases at any e-commerce store that accepts Visa.
The Michigan Gaming Control Board has launched a campaign urging Michigan residents to develop personal guidelines for whether, when and how much to gamble on the Super Bowl next month. The campaign uses the tagline: “Play like a pro and have a game plan for betting responsibly on this year’s Super Bowl.”
The Pennsylvania Gaming Control Board unanimously approved a license for the proposed mini-casino at the Nittany Mall, but a potential appeal and a parallel lawsuit by a competing company mean the facility is unlikely to move forward any time soon.
PTW announced that they have added a second Esports team to their growing roster of winning teams. Their new team, formerly known as Stealing Lunch Money, will now be known as OR Esports and consists of Jonard Penaflor, Dayton Akau, Vincent Nguyen, Chase Linder and Elijah Hawkins.
Holland America Line is expanding the casino space aboard its Pinnacle and Signature Class ships to include more than 140 of the newest and most popular slot and video poker machines in the gaming industry.
Partnerships
Scientific Games and Oklahoma Lottery launched a new category of game entertainment for players in the south-central state, becoming the eighth U.S. lottery to create strong, incremental revenue with the company’s PlayNow Games.
TSN and Genius Sports struck a new agreement to deliver cutting-edge broadcasts of NFL games on the newly launched TSN+ streaming product. As the official data partner of the NFL, Genius Sports will power ground-breaking, augmented broadcasts throughout the upcoming NFL Playoffs and Super Bowl LVII, delivering a revolutionary experience for NFL fans on TSN+.
UFC, the world’s premier mixed martial arts organisation, and U.S. Integrity announced an agreement in which U.S. Integrity will become the official integrity service for UFC, capable of identifying and analysing unusual wagering activity as indicative of possible integrity concerns.
Rivalry has announced a multifaceted partnership with RED Canids. The agreement will see the pair collaborate on a myriad of physical and digital campaigns centered around RED Canids’ Counter-Strike: Global Offensive roster and fanbase to reach and engage gaming consumers.
Scientific Games won a competitive public tender to serve as the exclusive instant game provider to Lotería Nacional de Beneficencia de El Salvador, the National Lottery of El Salvador.
DraftKings Inc. and Gamres, a leading responsible gaming consulting and research practice based in Ontario, announced a new collaboration to introduce the Positive Play Scale to DraftKings through an online survey to select U.S. DraftKings customers.
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Esports World Cup Foundation Expands India Presence with S8UL’s Inclusion in the EWCF Club Partner Program, BGMI Invitation to EWC 2025, and broadcast on one of India’s leading streaming platforms

The Esports World Cup Foundation (EWCF) today announced a major expansion of its engagement with the Indian esports ecosystem. Key developments include a soon-to-be-announced strategic broadcast partnership with India’s leading streaming and digital services company, an official invitation of a Battlegrounds Mobile India (BGMI) team to compete at the Esports World Cup 2025 (EWC), and the inclusion of premier Indian organization S8UL in the 2025 EWCF Club Partner Program.
The initiatives mark a key milestone in EWCF’s mission to unite global esports fans under one competitive platform and reinforces its commitment to integrating one of the world’s fastest-growing esports markets into EWC while expanding opportunities for players, clubs and fans across the region.
“The Esports World Cup’s purpose is to unite the global gaming community, and that means investing in regions driving the future of the industry,” said Mike McCabe, Chief Operating Officer of the Esports World Cup Foundation. “India is central to that vision. With hundreds of millions of mobile-first players, it’s home to an ecosystem evolving at an incredible pace—from championship Clubs like S8UL to leading digital platforms that are transforming how fans experience esports. Through expanded partnerships and competitive pathways, we’re shaping the future of Indian esports, empowering its players and Clubs to compete at the highest level at EWC, bringing the best of the Esports World Cup to the country.”
The invitation to the winner of the BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS) marks the first time that an Indian team will compete against the best teams from the rest of the world at the Esports World Cup, representing a milestone moment for the title’s integration into international competition and a reflection of the rapid growth and potential of mobile gaming in the country.
India’s leading broadcast partner, soon to be announced, will play a pivotal role in expanding access, amplifying fan engagement, and supporting India-based programming throughout the EWC 2025 season, including localized broadcasts, community events, and exclusive content offerings aimed at the subcontinent’s 500+ million gamers.
This year, the Mumbai-based organization S8UL Esports joined the EWCF Club Partner Program. S8UL, forged via a merger of two legendary Indian teams in SOUL and 8bit, is a prime example of a Club that’s accelerated their growth through the Program. The Club has already qualified for EWC 2025 in Apex Legends, EA SPORTS FC, and is competing for qualification in additional titles including Tekken, FATAL FURY: City of the Wolves, BGMI and Chess.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Club Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post Esports World Cup Foundation Expands India Presence with S8UL’s Inclusion in the EWCF Club Partner Program, BGMI Invitation to EWC 2025, and broadcast on one of India’s leading streaming platforms appeared first on European Gaming Industry News.
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Wildz Group: iGaming Industry Leaders

A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.
The name directly references the Group’s iconic online casino and sports superbrand, Wildz.
Highlighting Our Products
The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.
The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.
The post Wildz Group: iGaming Industry Leaders appeared first on European Gaming Industry News.
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ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY

A company-wide commitment that will guide all its locations and future sustainable initiatives.
Zitro is reinforcing its Corporate Sustainability Policy—a strategic framework integrating environmental, social, and governance (ESG) principles across all its global operations.
This policy applies to every office, employee, supplier, and part of the value chain, laying the foundation for responsible management that minimizes environmental impact, promotes inclusion and diversity, and upholds transparency and corporate ethics. Zitro reaffirms its dedication to sustainable development and making a positive difference in the communities where it operates.
Key focus areas include:
- Environmental commitment:Optimizing resources, improving energy efficiency, reducing emissions, and responsibly managing waste, aligned with international standards ISO 14064-1 and ISO 14067.
- Social commitment:Fostering diversity, inclusion, workplace wellbeing, and initiatives supporting community development and workplace safety.
- Governance commitment:Ensuring transparency, regulatory compliance, and cybersecurity, as well as encouraging responsible gaming.
With this policy, Zitro takes a step toward responsible and sustainable management across all business areas.
The post ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY appeared first on European Gaming Industry News.
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