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XB Net unlocks premium horse racing content for IZIBET in Malta

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XB Net, the leading provider of premium horse racing content across the Americas, has further broadened its international footprint with the announcement of its latest digital distribution rights deal with established Malta-based operator, IZIBET.

IZIBET is the renowned retail brand of lottery operator IZI Group, with over 200 retail sites across Malta. IZI Group operates the island’s iconic Dragonara Casino and, since 5th July 2022, the National Lottery of Malta.

The agreement offers XB Net’s delivery of live pictures, data and betting services from an unrivalled network of tracks in North America, furnishing IZIBET with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling wagering opportunities that are proven to increase digital dwell-time for new and existing customers.

These racing rights are founded upon core premium content from the majority of North American racetracks, which also grant IZIBET and its loyal customer-base access to more global highlights, including January’s Pegasus World Cup, two legs of the world-famous Triple Crown (featuring the Preakness and the Belmont Stakes) and the Breeders’ Cup World Championships. This daily timetable of engaging action supplies IZIBET with a reliable source of fast-settling racing content at both primetime and off-peak viewing slots.

XB Net stands alone as the proven pacesetter for horse racing content across the Americas, providing rights, data, live broadcast and video streaming on behalf of its growing global portfolio of partners. It retains a sought-after ability to offer players both pari-mutuel and intelligible fixed-odds in lockstep, which it does outside of the United States.

Simon Fraser, Senior Vice President International at XB Net, said: “It’s fantastic to break new ground in Malta with such a recognisable brand as IZIBET. This partnership adds more muscle to our strategy of selecting the right brands across key international territories, helping to grow the sport and return the value to racing’s stakeholders. IZIBET is a trusted ‘go-to’ operator in Malta, as befits the local national lottery brand. And this announcement also offers us unrivalled access to a thriving retail market. We’re thrilled to be able to deliver the best racing products on the market to even more bettors.”

“It’s an exciting time to be continuing to grow our global audience and products, with our core North American racing service now ably abetted by some cracking racing from Australia and South America. IZIBET’s diligent and innovative team give us the confidence to evolve and expand this collaboration as 2023 unfolds.”

Franco De Gabriele, Chief Commercial Officer at National Lottery plc, added: “We are delighted to have concluded this agreement with XB NET” as through this agreement IZIBET, which since 5th July 2022, has become the official sports betting brand of the National Lottery, will offer the most comprehensive horse and dog racing betting services in Malta, comparable to the rich offering provided by leading international betting providers. Our players can now avail themselves of races from the early hours of the morning till late in the evening when the roster of races from the Americas kicks in. This is in line with our customer charter which is built on our promise to provide the market with the richest and most enticing product offering possible.”

XB Net is now a key product of 1/ST Content, the innovative operating group for 1/ST’s media and content companies. 1/ST is the biggest racing company in North America, with a mission statement committed to redefining and supporting Thoroughbred horse racing and the ecosystem that drives it.

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BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup

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The talkSPORT and TNT Sports presenter will front BOYLE Sports’ World Cup content and continue through the 2026/27 season.

BOYLE Sports has appointed talkSPORT and TNT Sports presenter Olivia Buzaglo as its new football ambassador, starting with the operator’s 2026 World Cup coverage. The announcement was made on June 4, 2026.

BOYLE Sports said Buzaglo will serve as its “face of football” across video and social channels, alongside hosting events tied to major football moments. The partnership is set to run through the 2026/27 season and beyond.

Commenting on her new role, Olivia Buzaglo said: “I’m delighted to be joining BOYLE Sports as its new ambassador, especially ahead of such a huge period for the game with the World Cup on the horizon. I’m really looking forward to hosting events and creating content with BOYLE Sports that brings supporters closer to the biggest moments in the game.”

Gill Blake-Swift, Director of Brand at BOYLE Sports, added: “Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio. Her broadcasting career has been hugely impressive, and she has built a brilliant connection with football fans across TV, radio, digital and social channels. We’re excited to see Olivia bring her energy, insight and personality to BOYLE Sports customers throughout a major year for football.”

The post BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries

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14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.

Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.

Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.

The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.

“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”

Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.

The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games reports Romanian growth as bet counts rise 239.74%

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Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.

ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.

The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.

Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”

ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.

The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.

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The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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